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Super Payments

Free online payment processing with cashback

Overview

Super Payments offers free online payment processing for merchants via its Super app, while earning a commission on each transaction. For consumers, it provides instant cashback rewards when paying with the app. The system uses AI-powered technology to enable fast, secure checkout across multiple payment methods. Its goal is to reduce merchant costs, reward shoppers, and grow adoption among businesses and consumers in the digital payments ecosystem.

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About Super Payments

Simplify's Rating
Why Super Payments is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

FintechAI & Machine LearningFinancial Services

Company Size

51-200

Company Stage

Seed

Total Funding

$35.3M

Headquarters

London, United Kingdom

Founded

2022

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Simplify's Take

What believers are saying

  • Super says it processes over $1 billion annually and raised about $100 million.
  • September 2026 app updates added Super Credit management and a new brand.
  • New partnerships with Kaisertech and Tribe Yarns expand merchant distribution and transaction volume.

What critics are saying

  • Super relies on Yapily, Modulr, and Abound; any partner failure stops payments instantly.
  • It remains UK-only in 2026, while US launch slips into late 2026.
  • Zero-fee economics collapse if lender commissions weaken against Stripe and Adyen.

What makes Super Payments unique

  • Samir Desai founded Super in 2022, bringing Funding Circle payments and lending credibility.
  • Super charges merchants 0% processing fees while using cashback to drive shopper adoption.
  • The platform bundles open banking, cards, Apple Pay, Google Pay, and BNPL.

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Funding

Total Funding

$35.3M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$8.3M

Benefits

  • Health Insurance
  • Life Insurance
  • Meal Benefits
  • Flexible Work Hours
  • Remote Work Options
  • Paid Vacation
  • Professional Development Budget
  • Stock Options

Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

-8%

2 year growth

-6%
K:Industrial
Nov 5th, 2024
Get Cashback On Your Kaisertech Orders With Super Payments

K:Industrial is excited to announce that K:Industrial has partnered with Super Payments, providing its customers with another means to shop with Kaisertech.

EU-Startups
Mar 6th, 2024
10 Fast Growing Uk Startups To Watch In 2024 And Beyond!

In recent years, the United Kingdom has solidified its position as one of the world’s premier destinations for startup innovation and investment. Fueled by a combination of factors including top-tier education institutions, a dynamic job market, and favourable regulatory conditions, the UK startup ecosystem has experienced exponential growth, propelling it to the forefront of global entrepreneurship. According to Dealroom in 2023, the UK startup ecosystem has reached a staggering valuation of over €900 billion, positioning it as the third most valuable ecosystem worldwide, trailing only the giants of the United States and China. London, in particular, has emerged as a powerhouse within the UK startup landscape, serving as a magnet for both startups and venture capital. With over €19 billion in venture capital investments pouring into the city, London stands as one of the top global hubs for entrepreneurial activity. In terms of venture capital funding, the UK’s top-performing industries in 2023 were energy, fintech, and health

Beauhurst
Nov 2nd, 2023
The Top Fintech Startups in the UK

Find out about the top fintech startups in the UK in 2023, providing everything from international solutions to sustainable payment cards.

Tribe Yarns
Sep 28th, 2023
About Super Payments

The merchants have Tribe Yarns by the proverbial balls... So, Tribe Yarns has teamed up with Super, to offer its UK customers a way to pay which helps Tribe Yarns to keep its costs and prices as low as possible.

Tech.eu
Aug 19th, 2022
🎙️ The Drive At Five With Robin And Dan - Episode 3

Aaaaaand we're back! Robin takes a stab at the lead in this week, while Dan says it's got a good beat and that he can dance to it, but let's rewind the tape. Normally around this time of the year tech news stories are a bit thin, but the summer of 2022 isn't letting up on the pace. This week Robin and Dan wax poetic about what happened, or is happening, with Wallbox's acquisitions, how it's flown under the radar, relatively, for the past 7 years, and is now poised to make a major impact in the U.S. market, Super's keyword bingo and claim to "one of the largest ever pre-seed funding rounds in Europe", Robin's side hustle, Robinhood and the massive price drop in its acquisition of Ziglu, how and why and what's happening with the bureaucracy in Brussels' funding of startups, and one more thing - Just Eat says tchau to Brazil

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