Superdigital

Superdigital

Creative agency delivering brand internet services

About Superdigital

Simplify's Rating
Why Superdigital is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Consumer Software

Design

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Boston, Massachusetts

Founded

2013

Overview

Superdigital is a creative agency that helps brands build and manage their online presence. It works with brands to design and execute digital strategies, content, campaigns, and experiences across the internet. Compared with competitors, Superdigital focuses on integrating branding, content, and digital channels to reach and engage online audiences. Its goal is to help brands grow online, improve visibility, and achieve measurable results from their online activities.

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Simplify's Take

What believers are saying

  • Integration with Accenture Song combines creative agility and AI for scaled personalized content.
  • Biz Hennigan leads 40+ staff alongside Droga5 in interconnected creative pod structure.
  • 23% of US marketers prioritize influencer campaigns through 2025, boosting social demand.

What critics are saying

  • Founder Assaf Swissa exits, creating leadership vacuum and losing creative vision.
  • 40+ employees exodus from Accenture bureaucracy clashes in 6-12 months.
  • Client losses like Microsoft occur from service disruptions in 6-12 months.

What makes Superdigital unique

  • Superdigital excels in platform-native short-form video and culturally fluent social strategies since 2013.
  • Over 40 creators specialize in rapid ideation, community building, and agile content production.
  • Award-winning expertise serves clients like Microsoft, Welch’s, and Nerf with social-first approaches.

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Benefits

Health Insurance

Paid Vacation

Flexible Work Hours

Remote Work Options

401(k) Retirement Plan

Conference Attendance Budget

Professional Development Budget

Company News

Accenture
Aug 22nd, 2025
Accenture Strengthens Social and Influencer Marketing Capabilities with Acquisition of Superdigital

Accenture has acquired Superdigital, a U.S.-based social and influencer agency.

PRWeek
Aug 20th, 2025
Accenture Song Acquires Superdigital Agency

Accenture Song has acquired U.S.-based influencer agency Superdigital to enhance its social marketing offerings. Founded in 2013, Superdigital is known for its creative and culturally fluent social strategies. This acquisition is part of Accenture Song's ongoing expansion, having completed nine acquisitions in 2024. The move aligns with the industry trend of major companies acquiring social and influencer agencies.

Toy News
Oct 12th, 2020
HASBRO INC partnered with /superdigital on Oct 12th 20'.

To develop the series, Hasbro has teamed with Superdigital to launch the new series this month.

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