Supergrain

Supergrain

Open source platform for SaaS integrations

Overview

Supaglue provides an open-source platform that helps B2B SaaS teams ship native product integrations quickly by offering a suite of developer tools and APIs to sync data between customer SaaS tools and application databases or data warehouses. It enables bi-directional data flow, with managed authentication, monitoring, and a growing library of connectors, so apps can both read and write data in customers’ SaaS accounts. A common schema and custom-objects abstractions simplify building and maintaining integrations, while the platform can be deployed in a customer’s cloud to meet security and compliance needs. The goal is to enable operations teams to deploy secure, scalable native integrations in hours rather than weeks, supported by subscription-based access to the platform’s features.

Significant Headcount Growth

About Supergrain

Simplify's Rating
Why Supergrain is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1-10

Company Stage

Seed

Total Funding

$6.8M

Headquarters

San Francisco, California

Founded

2023

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Simplify's Take

What believers are saying

  • Rising demand for API-first tools boosts headless BI adoption.
  • Warehouse-native solutions grow with data teams' composable architectures.
  • Benchmark-led $6.8M seed in November 2021 fuels scalability.

What critics are saying

  • Supaglue's free bi-directional sync erodes CEP share in 6-12 months.
  • No funding since 2021 exhausts runway by 18-24 months.
  • Millé Supergrain products dominate searches, hurting brand acquisition.

What makes Supergrain unique

  • Supergrain delivers warehouse-native CEP for direct data warehouse segmentation.
  • Headless BI tool enables API-first, interoperable modern data stacks.
  • Journeys launched July 2022 for cross-channel messaging campaigns.

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Funding

Total Funding

$6.8M

Above

Industry Average

Funded Over

1 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$6.8M
Supergrain

Company News

Cousino's Firearms
Jul 18th, 2023
Headless BI solution released by data startup Supergrain

A new data integration startup, Supergrain, today launched a headless business intelligence (BI) tool, designed for data teams who prefer interoperable, API-first solutions as they build out their modern data stacks.

Supergrain
Jul 13th, 2022
Supergrain launched Journeys on Jul 13th 22'.

Today, Supergrain is thrilled to launch Supergrain’s latest product, Journeys.

Supergrain
Mar 23rd, 2022
Supergrain launched Supergrain on Mar 16th 22'.

A few weeks ago Supergrain launched Supergrain, a customer engagement platform (CEP) that enables marketers to perform customer segmentation and run cross-channel messaging campaigns directly from data in their data warehouse.

Valdosta Daily Times
Nov 9th, 2021
Operator Collective invested into Supergrain in $6.8M on Nov 9th 21'.

Supergrain, the headless BI company, today announced it has raised $6.8 million in a seed funding round led by Benchmark with participation from Base Case Capital and Operator Collective, and launched the public beta of its new platform for modern data teams.

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