Superyachts.com

Superyachts.com

Yacht brokerage listings and luxury media

Overview

Superyachts.com is a multimedia platform and advertising portal for the luxury yachting industry, focusing on yachts over 24 meters. It aggregates extensive yacht sales and charter listings, profiles brokers, builders, and designers, and provides industry news and luxury lifestyle content. The platform generates revenue from listings, advertising, and bespoke content creation, while directing charter, brokerage, and new-build leads to managing companies. The in-house team produces video, magazines, and events to promote yachts, destinations, and luxury brands. Compared with peers, it blends comprehensive directories and market information with lifestyle coverage and end-to-end promotional services across multiple media channels. Its goal is to make the superyacht industry more accessible to high-net-worth individuals and professionals by centralizing information, exposure, and lead generation through a global portal.

About Superyachts.com

Simplify's Rating
Why Superyachts.com is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Entertainment

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2009

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Simplify's Take

What believers are saying

  • The site still updates event coverage through 2026, keeping search visibility fresh.
  • Its fleet, broker, and sale directories support recurring intent-driven traffic.
  • Glenn Rogers says Superyachts.com serves four million annual visitors and sixteen million pages.

What critics are saying

  • Superyachts.com depends on niche superyacht advertising budgets and event sponsorships.
  • Monaco Yacht Show and other events can bypass intermediaries with direct exhibitor media.
  • A weaker traffic trend or owner retirement leaves Glenn Rogers-centered operations vulnerable.

What makes Superyachts.com unique

  • Superyachts.com combines yacht listings, news, directories, documentaries, and events in one portal.
  • It claims Monaco Yacht Show official online media partnership and broad lead generation reach.
  • Its London-based team sells luxury-sector exposure through content production and advertising.

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Benefits

Hybrid Work Options

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