SSur La Table sells premium cookware, dinnerware, cutlery, kitchen electrics, and bakeware through both brick-and-mortar stores and an online platform, and it runs one of the largest cooking class programs in the United States. Its products can be bought online or in stores, while classes teach hands-on techniques from basic skills to specialized cuisines. It also operates SLT Perks, a loyalty program, and an affiliate marketing network that rewards customers and partners for purchases and referrals. Its goal is to be the go-to destination for premium kitchen products and culinary learning, building a community of home cooks and professional chefs.
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Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Hopkins, MN
Founded
1972
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Sur la table looks to offer customers flexibility in how they pay with Affirm tie up. Sur la table has announced a buy now pay later partnership with Affirm. Eligible customers can now pay over time on most items shipped from surlatable.com, with biweekly or monthly payment options starting at 0% APR. Before they buy, customers see their full payment schedule and total cost, including any interest. Affirm says that it never charges late fees, hidden fees or compounding interest. "People do not build a kitchen all at once. They build it over years, one pan and one knife at a time, and the pieces they keep are the ones that were worth buying in the first place," says Elton Graham, Chief Marketing Officer at Sur la table. "We have offered customers flexibility in how they pay for a while now. What we wanted was a partner whose terms are as clear as the products we put on the shelf. Affirm gives people cost certainty, with no late fees and nothing buried in the fine print. Our customers should expect that from us." "Sur la table has built its reputation on helping people find the right pieces for their kitchens," says Wayne Pommen, Chief Revenue Officer at Affirm. "Affirm is a natural fit for that experience, giving customers more choice and control over their purchases, with clear payment terms upfront and no financial surprises after checkout." 2026 RTIH Innovation Awards The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Its winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. Retailtechinnovationhub received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector. Congratulations to all those who made it through the initial submission process! It's now over to its star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am. No comments yet.
Sur La Table to reopen in Walnut Creek. The kitchen retailer is returning to Broadway Plaza later this year. Published Date: September 26, 2026, 2:01 AM EDT The new store will carry kitchen equipment including pots and pans, cast-iron skillets, and Dutch ovens (Image credit: Facebook: Sur La Table) Sur La Table is preparing to reopen at Broadway Plaza in Walnut Creek at 1205 Broadway Plaza, Walnut Creek, CA 94596, according to the company's official store directory. The location is currently listed as opening in late fall. Sur La Table official website describes the retailer as a kitchen store offering cookware, bakeware, cutlery, and other products for home cooks. The company previously operated at Broadway Plaza before closing its Walnut Creek location in 2022. The new store will carry kitchen equipment including pots and pans, cast-iron skillets, Dutch ovens, bakeware and stockpots. The company's Walnut Creek listing names brands including Scanpan, All-Clad, Le Creuset and Staub. The location will also offer cutlery, flatware and knives, along with services including gift registry assistance, knife sharpening and product consultations. The company currently lists no cooking classes at the new Walnut Creek location. According to Beyond the Creek, the new store will return to Broadway Plaza after several years away and will occupy space next to the former P.F. Chang's restaurant. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in San Francisco Maressa Omena is a diversity-thirsty journalist who believes every dish comes with a history worth telling. With more than a decade of experience in journalism,m podcasting, and digital communications, she focuses on uncovering the people and stories behind the headlines and the menus. A thrift shopper of vintage cookbooks and a former catering professional, her connection to food goes beyond writing: it's shaped by a deep appreciation for the craft and community of the industry. She is inspired by the stories that turn meals into moments of connection. Outside of work, she enjoys traveling and exploring cultural diversity in search of new flavors and perspectives.
Sur La Table launches peer-to-peer marketplace. The kitchenware retailer is partnering with resale technology platform Archive to power its Second Servings venture. Published Aug. 27, 2026 By Lara Ewen Dive brief: * Cookware retailer Sur La Table launched a peer-to-peer resale marketplace Tuesday called Second Servings, according to details emailed to Retail Dive. * The U.S.-only online platform allows users to sell eligible kitchenware, home goods and dining products using prepaid shipping labels in exchange for either 70% of the sale price in cash or 100% in Sur La Table store credit. A Smart Pricing feature suggests adjustments to price over time, up to 30% off the original suggested retail price. * Resale technology firm Archive is powering the backend of Second Servings and providing customer support, payment processing and logistics. In August 2025, Archive announced it would begin expanding its core client base beyond clothing and apparel. Dive insight: Peer-to-peer resale has largely been the purview of the fashion sector, with companies including Trove and Archive hosting branded platforms for retailers. Some of Archive's clients include The North Face and Lululemon, although the company also works with brands like cooler company Yeti, children's bicycle brand Woom and exercise equipment brand Peloton. Archive's category expansion was partially fueled by a $30 million Series B fundraise in February 2025. In addition, Mattel launched peer-to-peer selling in 2023 via the Mattel Creations Virtual Collectibles Platform in partnership with digital collectibles company Rarible, digital wallet provider Magic and blockchain company Flow. Ikea's online As-is service for Ikea Family members also debuted in 2023. However, Sur La Table's venture is an early peer-to-peer adopter in the home goods space and may mark a shift in how other retailers view their own resale efforts amid increased consumer focus on sustainability and savings. "Today's home cooks are thinking differently about how they shop for, invest in, and dispose of the products they love," Dan Goldman, president of Sur La Table, said in a statement. "Second Servings lets us serve home cooks on both sides of that equation: helping sellers give a favorite piece its next chapter versus tossing it into a landfill, and helping younger and price-sensitive buyers discover premium kitchenware they might not otherwise consider purchasing." Sur La Table filed for bankruptcy in July 2020 and was purchased a month later by a joint venture between Marquee Brands and CSC Generation for $88.9 million. Marquee's portfolio also includes celebrity culinary brands Martha Stewart and Emeril Lagasse, as well as recently acquired fashion brands Roberto Cavalli and Roots.
Sur La Table enters resale market with Second Servings. 2026-08-25 Sur La Table has launched a resale platform called Second Servings, allowing customers to buy and sell secondhand cookware from both Sur La Table's brand and any of the other brands it sells, at up to 70% off. President Dan Goldman says the initiative is designed to attract younger, budget-conscious consumers and make premium products more accessible without cannibalizing new sales. The move differentiates Sur La Table from competitors and also enables the company to participate in the growing resale market. Full story: NRF SmartBrief News and trends about the U.S. Retail industry Designed specifically for retail professionals, NRF SmartBrief is a free, daily email newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.
Sur La Table shut down its Smith Haven store in 2020 when its parent company filed for Chapter 11 bankruptcy.
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Industries
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Hopkins, MN
Founded
1972
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