SurveyMonkey

SurveyMonkey

Cloud-based survey SaaS for feedback insights

Overview

SurveyMonkey offers cloud-based survey and experience-management software that lets individuals, teams, and enterprises create online surveys, collect responses, and analyze results. It uses a freemium model with paid plans that unlock features like unlimited questions, higher response limits, branding, advanced analytics, collaboration, and access to SurveyMonkey Audience for targeted market research. The platform includes 250+ templates, AI-powered tools to optimize survey creation and analysis, and integrations with many apps. Its goal is to be the central platform for listening to customers and stakeholders, helping organizations collect, analyze, and act on feedback to improve products, brands, and experiences.

About SurveyMonkey

Simplify's Rating
Why SurveyMonkey is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

San Mateo, California

Founded

N/A

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Simplify's Take

What believers are saying

  • G2 named SurveyMonkey #1 Enterprise Grid for Online Form Builders in January 2026.
  • LaunchPad launched June 10, 2026, targeting faster market research for product teams.
  • SurveyMonkey earned 77 G2 badges in Winter 2026, signaling strong customer satisfaction.

What critics are saying

  • Typeform and Qualtrics market stronger AI probing, exposing SurveyMonkey's weaker depth.
  • Google Forms, Jotform, and free AI tools compress pricing across SMB surveys.
  • STG's 2023 $1.5 billion buyout demands cash discipline, raising pressure for cuts.

What makes SurveyMonkey unique

  • SurveyMonkey's 25-year brand still anchors simple surveys for businesses and teams.
  • The February 2026 free tools hub lowers friction for top-of-funnel acquisition.
  • Claude integration and LaunchPad embed SurveyMonkey into AI-assisted research workflows.

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Benefits

Hybrid Work Options

Growth & Insights

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%

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