Overview
SurveyMonkey builds cloud-based survey and experience-management tools that help individuals, teams, and enterprises create online surveys, collect responses, and interpret the results. It uses a freemium model: free basic survey tools with paid plans that add unlimited questions, higher response limits, branding, advanced analytics, and collaboration, plus revenue from SurveyMonkey Audience for targeted market research. The platform includes hundreds of templates, AI-assisted features to optimize surveys, and integrations with many apps, along with an audience panel for large-scale research. Its goal is to be the central platform for listening to customers and stakeholders, enabling organizations to collect, analyze, and act on feedback to improve products, brands, and experiences.
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Simplify's take
What believers are saying
- John Ouren became CEO on October 7, 2026, signaling a fresh operating reset.
- September 2026 AI relaunch sped survey creation, analysis, and continuous listening programs.
- G2’s Summer 2026 reports gave SurveyMonkey 18 number-one rankings across categories.
What critics are saying
- Blind tracked a confirmed October 29, 2026 layoff of 200 employees.
- Fialkoff v. SurveyMonkey Inc. in New Jersey adds job-related litigation risk.
- Microsoft Forms, Typeform, and Jotform commoditize surveys; LLM-native builders erase pricing power.
What makes SurveyMonkey unique
- October 2026’s Today’s SurveyMonkey uses 27 years of proprietary feedback data.
- SurveyMonkey connects directly into Claude, ChatGPT, Workday, and BambooHR workflows.
- SurveyMonkey Audience reaches 335 million+ panelists across 130+ countries.
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