S

Swoop

On-demand delivery platform with digital wallet

Overview

Swoop is building a super app for the African market, starting with on-demand food delivery in Nigeria. It connects users with local restaurants, grocery stores, and pharmacies to enable neighborhood-based deliveries. The app supports multiple payment methods, including bank transfers, debit/credit cards, a digital wallet (Swoop Wallet), and cash on delivery. Orders are placed through the app, merchants list items, and delivery partners bring the orders to customers. Swoop differentiates itself by tailoring to local market conditions and offering a broad payment mix (including cash and wallet) to fit diverse customer needs, along with plans to expand into financial services and other consumer categories beyond food. The company aims to grow into a wide-ranging Africa-focused super app that serves multiple categories and payment options, expanding from its Eswatini origins to Lagos and other urban centers.

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About Swoop

Simplify's Rating
Why Swoop is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsumer SoftwareFintechFinancial Services

Company Size

11-50

Company Stage

Seed

Total Funding

$7.3M

Headquarters

Lagos, Nigeria

Founded

2011

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What believers are saying

  • Swoop raised $7.3 million in April 2026 from Long Journey, Variant, and Version One.
  • Swoop now lists 1,952 Lagos restaurants and an average 47.1-minute delivery time.
  • The Burger King and Chef T jollof promotion runs through November 30, 2026.

What critics are saying

  • Chowdeck's 2026 pricing lawsuit normalizes scrutiny of delivery markups across Lagos.
  • Rainy-season logistics and traffic still threaten Swoop's Yaba-only operations and service reliability.
  • If fundraising stalls, Swoop cannot subsidize growth, and Chowdeck's larger network will outspend it.

What makes Swoop unique

  • Swoop shows upfront fees in Lagos, contrasting rivals with hidden markups and confusing checkout.
  • UNILAG chose Swoop for a three-month approved-campus pilot with registered riders.
  • Swoop Legends ties merchant growth, rebates, and financing to weekly performance reports.

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Funding

Total Funding

$7.3M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$7.3M

Benefits

  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

-6%

1 year growth

0%

2 year growth

0%
Naija Choice
Nov 7th, 2026
REPORTER'S DIARY: Tasting Chef T's jollof at Swoop's Lagos table.

REPORTER'S DIARY: Tasting Chef T's jollof at Swoop's Lagos table. At an invited tasting in Lagos, PREMIUM TIMES samples Chef T's ₦1,000 jollof combo, introduced through a partnership between Swoop and Burger King. This source provides a summary via RSS.

NaijaPreneur
Nov 2nd, 2026
From ₦20,000 micro-kitchen to 100+ weekly deliveries: Freaks & Fabulous Eats named pioneer partner as Swoop launches SME food accelerator.

From ₦20,000 micro-kitchen to 100+ weekly deliveries: Freaks & Fabulous Eats named pioneer partner as Swoop launches SME food accelerator. By Gift Ifeanyi November 2, 2026 0 2 Mins Read What began as a modest ₦20,000 venture selling small chops and shawarma to neighbors in Anthony Village has transformed into an independent food business processing over 100 weekly orders. Founded by Adesunloye Ebenezer Adeola, Freaks and Fabulous Eats built its early operations through WhatsApp orders and word-of-mouth recommendations before scaling up on food delivery platform Swoop. A major breakthrough occurred at the Anthony Village Community Fair, where Adeola sold out an entire 50-pack inventory in a single day, prompting a shift from five daily orders to over 30 and unlocking corporate catering opportunities across Lagos. To back high-potential culinary brands like Adeola's, digital logistics provider Swoop has launched Swoop Legends - a dedicated growth accelerator designed to provide Lagos-based independent food merchants with business tools, marketing exposure, and operational support. Steven Osiegbu, Account Management Lead at Swoop, stated that the initiative moves beyond simple restaurant listings to actively nurture merchant expansion. Participating merchants will receive dedicated account management, promotional assets, in-app visibility boosts, and weekly sales performance reports. The scheme features a four-tier progression model - Hidden Gem, Rising Star, Local Favourite, and Swoop Legend - where businesses unlock perks based on completed order milestones. Incentive benefits include commission rebates, joint marketing co-funding, priority in-app placement, and potential eligibility for growth capital financing. Navigating growth has brought structural hurdles. Adeola noted that despite business expansion, rising food inflation, limited access to capital, power outages, and Lagos traffic gridlock continue to create daily operational pressures. As the inaugural merchant featured in the Swoop Legends rollout and its storytelling offshoot, Local Legends, Freaks and Fabulous Eats will lead an initial eight-week pilot program alongside four other local food vendors. Swoop intends to use the pilot to test targeted promotions, evaluate analytics, and establish a scalable framework to support independent food vendors across the city.

Premium Eagle Media Limited
Oct 8th, 2026
UNILAG partners Swoop on safer, affordable food delivery for students.

UNILAG partners Swoop on safer, affordable food delivery for students. The University of Lagos (UNILAG) has selected Swoop as one of only two food delivery platforms approved to operate under a new campus programme designed to strengthen student safety, security and rider accountability while preserving access to convenient and affordable food delivery. The three-month pilot introduces a more controlled approach to food delivery on campus in response to concerns about the growing number of unregistered delivery riders entering the university and the implications for security, student welfare and campus orderliness. Under the new system, food delivery access will be limited to a pool of registered and identifiable riders operating through the university's approved platforms. As part of the partnership, Swoop will work closely with the university's security unit to ensure that participating riders are registered, identifiable and accountable. The company will also collaborate with the Dean of Student Affairs to ensure student welfare remains central to the programme. "We are pleased to have been selected by UNILAG as one of the two platforms supporting this important programme," said Demola Adesina, Country Manager for Swoop and a UNILAG alum himself. "The university has been very clear that student safety and security are the priority, and we share that responsibility. "Having studied at UNILAG myself, I'm deeply invested in creating a solution that makes our campus safer and more convenient. "Our focus is to ensure that every Swoop rider operating on campus is properly registered, identifiable and accountable, while giving students continued access to convenient and affordable food delivery." The pilot reflects UNILAG's effort to balance two important needs: maintaining a safe and orderly campus while recognising that food delivery has become an important convenience for many students. Beyond security and rider accountability, the partnership is also designed to give students a more transparent delivery experience. Through Swoop, customers can see applicable delivery and service charges before confirming an order and track their order in real time from the restaurant to its destination. Swoop's operating model is designed to create value across the delivery ecosystem. Riders retain 100 per cent of their delivery fees, while merchants benefit from lower platform fees, allowing them to retain more value from their orders. Restaurants can also access customers beyond their immediate locations through the platform. For Swoop, being selected for the UNILAG programme is an opportunity to demonstrate how technology and responsible delivery operations can work together to make food delivery safer and more accountable without sacrificing the convenience students value. "Safety and convenience should go hand in hand," Adesina added. "This pilot gives us an opportunity to demonstrate that food delivery can be convenient and affordable while still meeting the high standards of accountability expected within a university community. "We understand the responsibility that comes with being an approved platform and are committed to working closely with UNILAG throughout the programme." The partnership also reflects Swoop's broader ambition to make on-demand delivery more accessible to more Nigerians. The company believes growing the market requires addressing not only affordability and pricing transparency, but also the trust and accountability that consumers and institutions expect from delivery platforms. The three-month pilot will provide a framework for assessing how a managed food delivery system can strengthen campus security while preserving students' access to convenient and affordable food delivery. [wpadcenter_ad id='745970' align='none']

TechEconomy
Oct 8th, 2026
UNILAG partners with Swoop to introduce safer, more affordable food delivery for students.

UNILAG partners with Swoop to introduce safer, more affordable food delivery for students. | BY: Francis Onyemachi The University of Lagos (UNILAG) has selected Swoop as one of only two food delivery platforms approved to operate under a new campus programme designed to strengthen student safety, security and rider accountability while preserving access to convenient and affordable food delivery. Discover more Technology news subscription Tech news subscription Technology consulting services The three-month pilot introduces a more controlled approach to food delivery on campus in response to concerns about the growing number of unregistered delivery riders entering the university and the implications for security, student welfare and campus orderliness. Under the new system, food delivery access will be limited to a pool of registered and identifiable riders operating through the university's approved platforms. As part of the partnership, Swoop will work closely with the university's security unit to ensure that participating riders are registered, identifiable and accountable. The company will also collaborate with the Dean of Student Affairs to ensure student welfare remains central to the programme. "We are pleased to have been selected by UNILAG as one of the two platforms supporting this important programme," said Demola Adesina, country manager for Swoop and a UNILAG alum himself. "The university has been very clear that student safety and security are the priority, and Techeconomy share that responsibility. Having studied at UNILAG myself, I'm deeply invested in creating a solution that makes its campus safer and more convenient. Its focus is to ensure that every Swoop rider operating on campus is properly registered, identifiable and accountable, while giving students continued access to convenient and affordable food delivery." The pilot reflects UNILAG's effort to balance two important needs: maintaining a safe and orderly campus while recognising that food delivery has become an important convenience for many students. Discover more TECHECONOMY Read Market News Read Tech News Beyond security and rider accountability, the partnership is also designed to give students a more transparent delivery experience. Through Swoop, customers can see applicable delivery and service charges before confirming an order and track their order in real time from the restaurant to its destination. Swoop's operating model is designed to create value across the delivery ecosystem. Riders retain 100 per cent of their delivery fees, while merchants benefit from lower platform fees, allowing them to retain more value from their orders. Restaurants can also access customers beyond their immediate locations through the platform. For Swoop, being selected for the UNILAG programme is an opportunity to demonstrate how technology and responsible delivery operations can work together to make food delivery safer and more accountable without sacrificing the convenience students value. AI technology insights "Safety and convenience should go hand in hand," Adesina added. "This pilot gives us an opportunity to demonstrate that food delivery can be convenient and affordable while still meeting the high standards of accountability expected within a university community. We understand the responsibility that comes with being an approved platform and are committed to working closely with UNILAG throughout the programme." The partnership also reflects Swoop's broader ambition to make on-demand delivery more accessible to more Nigerians. Discover more Business strategy guide Nigeria market report Economic analysis tools The company believes growing the market requires addressing not only affordability and pricing transparency, but also the trust and accountability that consumers and institutions expect from delivery platforms. The three-month pilot will provide a framework for assessing how a managed food delivery system can strengthen campus security while preserving students' access to convenient and affordable food delivery.

Swoop
Aug 31st, 2026
Building Trust in health advertising with privacy compliance.

Building Trust in health advertising with privacy compliance. What's essential for modern, compliant health campaigns. When done correctly and following relevant regulations, pharmaceutical advertising can equip consumers with the knowledge they need to better understand their condition and treatment options. In the U.S., consumers are taking a larger role in the decisions of their treatment options, and a Swoop survey found that 83 percent of consumers with chronic conditions find pharmaceutical advertisements beneficial. Evolving state regulations are redefining what it means to target audiences based on sensitive personal information like health data. A major misconception is that AdTech companies track every consumer move online. In reality, responsible marketers work to find audiences using privacy-safe, deidentified, and aggregated data. In this panel session from the 2026 NAI Summit, "Responsible Health Audience Targeting: Compliance, Trust, and Data Use," Swoop Chief Privacy Officer and General Counsel Ben Chapman, moderator Ken Dreifach, Assistant General Counsel at PulsePoint Jessica Hoffman, and General Counsel at DeepIntent Rob Engel highlighted critical strategies for pharma marketers and publishers to streamline compliance under evolving state privacy laws while continuing to empower consumers with vital health information. This panel is meant to be an informative discussion between experts and should not be considered legal advice. Improving Patient Outcomes Swoop improves patient outcomes by connecting the signals that drive earlier diagnosis, better treatment decisions, and sustained adherence. The integrated, privacy-by-design platform enables life sciences companies to drive measurable patient and commercial outcomes with actionable intelligence - spanning patient and HCP audience targeting, community engagement, AI-powered web solutions, coordinated omnichannel activation, and prescription fulfillment.

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