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Synergy Pet Group

Connects vets, pets, families; insures care.

Overview

Synergy Pet Group builds a pet-care ecosystem that connects veterinarians, pets, and their families. It offers Wishbone Pet Insurance to provide financial protection for pet care costs, and it monetizes through insurance premiums and related pet services. The company differentiates itself by emphasizing relationships and collaboration among pet owners, veterinarians, and caregivers, aiming to improve decision‑making in pet care and overall quality of care. Its goal is to improve pet outcomes by offering integrated insurance and services that support families and veterinary professionals as a connected ecosystem, and it has earned recognition on the Inc. 5000 list for sustained growth.

Significant Headcount Growth

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About Synergy Pet Group

Simplify's Rating
Why Synergy Pet Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFinancial ServicesHealthcare

Company Size

11-50

Company Stage

Late Stage VC

Total Funding

$18.5M

Headquarters

Lakewood, NJ

Founded

1995

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Simplify's take

What believers are saying

  • Liberty Mutual financing on November 10, 2026 funds Shepherd expansion without immediate dilution.
  • Wishbone rebrand on August 25, 2026 sharpens cross-sell across Total Pet, Insurance, Wellness.
  • Shepherd discounts for Pet Assure-listed clinics incentivize adoption and deepen ecosystem lock-in.

What critics are saying

  • Shepherd faces entrenched rivals like Covetrus, IDEXX, and ezyVet in practice software.
  • Wishbone relies on complex insurer, agency, and network partner relationships, compressing margins.
  • If Shepherd stalls, Synergy becomes a benefits roll-up vulnerable to commoditization and carrier pressure.

What makes Synergy Pet Group unique

  • Synergy combines Wishbone benefits and Shepherd software across employers, brokers, and clinics.
  • LoneTree Capital backed Synergy in 2023; Liberty Mutual added debt financing November 10, 2026.
  • Pet Assure history since 1995 gives Synergy distribution depth and clinic leverage.

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Funding

Total Funding

$18.5M

Above

Industry Average

Funded Over

1 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Pet Insurance

Growth & Insights and Company News

6 month growth

3%

1 year growth

13%

2 year growth

13%
Insurance Journal
Nov 11th, 2026
Liberty Mutual Investments backs pet and vet services firm Synergy Pet Group.

Liberty Mutual Investments backs pet and vet services firm Synergy Pet Group. November 11, 2026 Liberty Mutual Investments, the investment firm for Liberty Mutual Group, said it has provided debt financing to Synergy Pet Group to support the company's continued pet services and technology expansion. Synergy Pet Group, based in Lakewood, New Jersey, is backed by LoneTree Capital, which made a growth investment in the company in 2023. LMI also invested in Synergy in 2023 alongside LoneTree. Synergy Pet Group offers a range of pet services and technology for pet owners, employers, brokers, and veterinary practices. Through its Wishbone family of brands, (Total Pet, Insurance and Wellness), the company provides pet-related employee benefits, pet insurance programs, and other services designed to make pet care more accessible and affordable. Synergy has expanded into veterinary technology through Shepherd Veterinary Solutions, a veterinary practice management system. "This financing gives us the flexibility to invest in our businesses while staying focused on execution," said Charles Nebenzahl, CEO of Synergy Pet Group. "Synergy Pet Group has built an exceptional platform at the center of the growing pet care economy, combining its market-leading pet benefits business with an innovative veterinary technology offering in Shepherd," said Alex Kayvanfar, head of Capital Solutions at LMI. LMI invests approximately $130 billion of long-term capital on behalf of Liberty through its investment platform. Was this article valuable?

North American Veterinary Community
Nov 10th, 2026
Liberty Mutual backs Synergy to expand Shepherd software.

Liberty Mutual backs Synergy to expand Shepherd software. The debt financing will support the company's veterinary practice management technology and pet insurance benefit programs. November 10, 2026 | Sarah rumple mahan. Editor-In-Chief Liberty Mutual Investments (LMI) has provided growth capital in the form of debt financing to Synergy Pet Group (SPG) to accelerate its expansion across veterinary technology and pet services. Backed by LoneTree Capital, SPG's portfolio targets multiple facets of the veterinary and pet care ecosystem. The company operates Shepherd Veterinary Solutions, a subscription-based practice information management system. It also provides pet-related employee benefits and insurance programs for employers and brokers through its Wishbone family of brands. Charles Nebenzahl, Synergy Pet Group CEO, stated that the new financing provides the flexibility to invest in the company's business segments and "build software that helps veterinary teams run their practices." Financial terms were not disclosed.

The Pilot News
Nov 10th, 2026
Liberty Mutual Investments provides debt financing to Synergy Pet Group for pet and vet tech expansion

Liberty Mutual Investments (LMI) has provided debt financing to Synergy Pet Group (SPG) to support its expansion in pet services and veterinary technology. The amount was not disclosed. SPG is backed by LoneTree Capital, which made a growth investment in it in 2023. LMI also invested in 2023 alongside LoneTree. SPG sells pet benefits, insurance, and wellness services through its Wishbone brands. It also runs Shepherd Veterinary Solutions, a subscription-based practice management system for veterinary clinics. "This financing gives us the flexibility to invest in our businesses while staying focused on execution," said Charles Nebenzahl, chief executive officer of SPG. LMI invests about $130 billion of capital on behalf of Liberty Mutual Group.

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