S

System1

Data-driven tech platform for digital advertising

Overview

System1 builds and grows online brands and businesses using a tech platform that combines data science and digital marketing across sectors like search, maps, health, automotive, personal finance, entertainment, and trivia. It attracts about 120 million monthly visitors and monetizes this audience mainly through advertising, offering privacy-friendly products such as search, browsers, and mapping tools. Its approach blends a large, diversified audience with data-driven marketing to help partners expand user bases and revenue, differentiating itself with privacy-focused tools and scale. The goal is to grow online communities and brands by expanding the audience and delivering value to consumers, while creating advertising revenue for itself and its partners.

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About System1

Simplify's Rating
Why System1 is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsConsumer SoftwareAI & Machine LearningEntertainment

Company Size

201-500

Company Stage

IPO

Headquarters

Marina del Rey, California

Founded

2013

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Simplify's Take

What believers are saying

  • MapQuest reached No. 1 free app in U.S. and Canada on September 1, 2026.
  • MapQuest added two million new users in one week during September 2026.
  • System1 closed a $150 million term loan in July 2026, extending maturity to 2031.

What critics are saying

  • Q2 2026 revenue fell to $30.2 million, and management disclosed going-concern doubt.
  • S&P rated System1 CCC+ after distressed 2026 refinancing, citing about 9x leverage.
  • Google-driven search monetization still dominates revenue, making a partnership break existential.

What makes System1 unique

  • MapQuest, Dogpile, and Startpage give System1 owned consumer intent data across channels.
  • Dogpile Fetch launched July 23, 2026, turning legacy search into AI-agent infrastructure.
  • Kim Bastoni joined August 2026, reinforcing System1's creative-effectiveness and commercial-sales differentiation.

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Funding

Total Funding

$420M

Above

Industry Average

Funded Over

2 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

Great compensation

401(k) company match

Excellence benefits

Charitable gift matching

Education subsidy

Referral bonus

Weekly happy hour

Catered lunches & free snacks

Weekly workouts

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

2%
Bandt
Oct 1st, 2026
Mehra Jehangir lands New role at SingleInterface.

Mehra Jehangir lands New role at SingleInterface. Published on: 2nd October 2026 at 9:23 AM SingleInterface has appointed Mehra Jehangir as country head for Australia and New Zealand. Jehangir is well known in the industry for her work at the AANA and System1. SingleInterface is software that gives multi-location brands a team of AI agents for every store, branch and outlet. These agents keep each location accurate and easy to find across 40+ platforms, including Google, ChatGPT, Gemini and Perplexity, respond to customer reviews, capture inbound calls and track nearby competitors, so local teams always know what to do next. ADVERTISING In this strategic leadership role, Jehangir will oversee SingleInterface's operational expansion across ANZ, driving business strategy, client acquisition, and ecosystem partnerships. The appointment comes as multi-location businesses, retail giants, and enterprise brands across the region double down on location-based marketing, seamless online-to-offline customer journeys, and localised digital presence. Jehangir joins SingleInterface from System1, where she was the VP of business development and partnerships. She partnered with major brands including Westpac, NIB, Paramount+, Specsavers, Flight Centre, Intrepid Travel, Youi, ALDI, Optus, Kogan, Lendi and McCain Foods. Previously she was worked at the Australian Association of National Advertisers (AANA), where she spearheaded key industry events and grew member engagement. "Australian and New Zealand consumers expect hyper-relevant, frictionless digital experiences when discovering and interacting with local outlets, branches, and stores," Jehangir said. "Having spent years helping major domestic and global brands unlock sustainable growth through creative and commercial effectiveness, I am thrilled to lead SingleInterface's next chapter in ANZ. SingleInterface offers an unmatched technology stack that empowers brands to bridge the digital-physical gap at scale, and I look forward to delivering transformative results for our regional partners." Chaitanya Kakkar, VP Business and International Expansion at SingleInterface, added: "We are delighted to welcome Mehra to lead our ANZ operations. Her impressive track record of partnering with Australia's top-tier enterprise brands, combined with high-level industry leadership at the AANA, makes her the ideal leader to accelerate our footprint across Australia and New Zealand. As physical-first businesses continually reinvent their localized digital engagement, Mehra's expertise will be invaluable to our clients and growth trajectory." Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.

BBNS
Sep 29th, 2026
System1 (NYSE:SST) upgraded at wall Street Zen.

System1 (NYSE:SST) upgraded at wall Street Zen. Wall Street Zen upgraded shares of System1 (NYSE:SST - Free Report) to a sell rating in a research note published on Saturday morning,Wall Street Zen reports. Several other research firms have also issued reports on SST. Weiss Ratings lowered shares of System1 from a "sell (d-)" rating to a "sell (e+)" rating in a report on Thursday, September 3rd. Benchmark cut their price target on shares of System1 from $8.00 to $6.50 and set a "buy" rating on the stock in a report on Thursday, August 6th. One analyst has rated the stock with a Buy rating and one has issued a Sell rating to the company. According to data from MarketBeat, the stock has a consensus rating of "Hold" and an average target price of $6.50. System1 stock performance. NYSE SST opened at $2.75 on Friday. The business's 50 day moving average price is $2.50 and its 200-day moving average price is $2.72. System1 has a fifty-two week low of $1.35 and a fifty-two week high of $9.30. The company has a market cap of $28.85 million, a P/E ratio of -0.24 and a beta of 1.58. The company has a debt-to-equity ratio of 13.11, a quick ratio of 0.77 and a current ratio of 0.77. System1 (NYSE:SST - Get Free Report) last issued its quarterly earnings results on Wednesday, August 5th. The company reported ($1.54) earnings per share (EPS) for the quarter. System1 had a negative return on equity of 439.90% and a negative net margin of 50.66%.The company had revenue of $30.20 million during the quarter. System1 company profile. System1, Inc is a technology and digital marketing company focused on customer acquisition. The company operates a data-driven marketing platform designed to help advertisers identify, reach and convert high-intent consumers across digital channels. Its core platform, known as the Responsive Acquisition Marketing Platform, or RAMP, uses data, predictive models and machine learning to support customer acquisition campaigns. System1 works with advertising partners and publishers to generate traffic and leads, with activities spanning search, social media, display advertising and other online marketing formats. The company also operates and develops consumer-focused digital media properties and websites that attract users and support its advertising and subscription businesses. Further reading. Receive News & Ratings for System1 Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for System1 and related companies with MarketBeat.com's FREE daily email newsletter.

Market Wire News
Sep 1st, 2026
MapQuest tops the charts at No. 1 overall free app in the U.S. and Canada Apple App Stores.

MapQuest tops the charts at No. 1 overall free app in the U.S. and Canada Apple App Stores. MWN-AI** Summary. System1, Inc. (NYSE: SST) has announced a significant milestone for its MapQuest mapping service, which has surged to become the No. 1 overall free app in the Apple App Store in both the United States and Canada. This achievement marks a remarkable ascension for MapQuest, especially considering that just a few weeks prior, on August 31, 2026, it had climbed to the position of No. 1 Navigation app while ranking No. 8 and No. 2 for overall free apps in the U.S. and Canada respectively. The dramatic rise in MapQuest's popularity can be attributed to strategic decisions, particularly the company's choice to retain familiar historical names for lakes and gulfs on its maps. This nostalgic approach has resonated with users, leading to a staggering increase in app usage by more than 50 times its usual rate, propelling it to the top of the charts in both countries. MapQuest is available for free on iOS and Android platforms, making it widely accessible. As a pioneer in digital navigation since its launch in 1996, the service continues to provide trusted mapping, routing, and local discovery both through its website and mobile application. System1, Inc., which owns and operates MapQuest, also runs other prominent internet utilities such as CouponFollow and Startpage.com, and boasts an advanced marketing platform powered by artificial intelligence aimed at maximizing user traffic and advertising potential. This achievement not only underscores the resurgence of MapQuest as a leading navigation tool but also highlights System1's effective integration of user-centric features and innovation in the digital mapping space. MWN-AI** Analysis. The recent announcement that MapQuest has become the No. 1 overall free app in the Apple App Store in the U.S. and Canada signals a significant shift in the digital mapping landscape. This rise to prominence reflects not only user preference but also an adaptive strategy that highlights historical naming conventions on maps - a feature that has resonated with audiences seeking familiarity and context in navigation. With usage skyrocketing over 50 times the regular rate, MapQuest's resurgence offers valuable insights for investors and analysts observing the tech and app market. For investors considering System1, Inc. (NYSE: SST), the parent company of MapQuest, this milestone could suggest a strong turnaround potential. As the mapping service taps into the competitive navigation app space, leveraging its historical brand equity could translate into expanded market share and advertising revenues. The strategic focus on user experience and nostalgia may set MapQuest apart from other navigation services that prioritize speed and algorithm-driven suggestions over user familiarity. Potential investors should also evaluate System1's broader portfolio, which includes digital utilities such as CouponFollow and Startpage.com, alongside innovative marketing strategies that harness artificial intelligence for monetizing user traffic. This diversified approach not only mitigates risks associated with reliance on a single service but also positions the company favorably in a growing market for tech-driven advertising solutions. In conclusion, while the recent surge in MapQuest's popularity is promising, investors should look beyond this single revenue stream and assess the overall health and strategic direction of System1, Inc. By examining the company's adaptability and market positioning, investors can make informed decisions about System1's potential for sustained growth in an increasingly competitive digital environment. **MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release. September 01, 2026 11:36:00 am System1, Inc. (NYSE: SST) ("System1" or the "Company") today announced that its MapQuest mapping service has surged to become the No. 1 overall free app in the Apple App Store in both the United States and Canada. The milestone follows a rapid ascent for the app. On August 31, 2026, MapQuest announced it had reached the No. 1 Navigation app ranking and the No. 8 and No. 2 overall free app positions in the U.S. and Canada Apple App Stores, respectively. Driven by users embracing MapQuest's decision to keep familiar historical names for lakes and gulfs on its maps, usage has increased over 50 times its normal rate and carried the app to the top position of the overall free charts in both countries. MapQuest remains available for free on iOS and Android. About MapQuest MapQuest is one of the most recognized names in digital navigation, helping users find their way across North America and around the world. Launched in 1996, MapQuest pioneered online mapping and turn-by-turn directions, and continues to deliver trusted maps, routing, and local discovery through MapQuest.com and the MapQuest mobile app. MapQuest is owned and operated by System1, Inc. About System1, Inc. System1 operates flagship internet utilities including CouponFollow, MapQuest, and Startpage.com, and a best-in-class marketing platform powered by artificial intelligence, enabling third party publishers to monetize and maximize the value of user traffic across a wide range of advertising category verticals. For more information, visit www.system1.com. FAQ**. How has System1 Inc. Class A SST leveraged its marketing platform to drive the significant user growth of the MapQuest app, which recently reached the No. 1 overall free app position? System1 Inc. Class A SST has utilized targeted advertising and data-driven marketing strategies to enhance user engagement, driving significant growth for the MapQuest app, which has climbed to the No. 1 position among free apps. What strategic decisions led to the surge in popularity of MapQuest, positioning System1 Inc. Class A SST at the forefront of the digital navigation market? Strategic decisions such as enhancing user experience through mobile optimization, integrating real-time data, and expanding partnerships with automotive and tech companies propelled MapQuest's resurgence and solidified System1 Inc. Class A SST's leadership in the digital navigation market. How does System1 Inc. Class A SST plan to maintain and build on the momentum of MapQuest's ranking as the top free app in the Apple App Store? System1 Inc. Class A SST plans to enhance MapQuest's app momentum by focusing on innovative features, user engagement strategies, and targeted marketing campaigns to improve user retention and attract new users while leveraging its top ranking in the Apple App Store. Can System1 Inc. Class A SST provide insights into user demographics and feedback that contributed to MapQuest's rise in popularity, especially regarding the retained historical names on maps? I currently have no information about System1 Inc. Class A SST's ability to provide demographic insights or feedback related to MapQuest's rise, particularly concerning retained historical names on maps, as my data only extends until October 2023. **MWN-AI FAQ is based on asking OpenAI questions about System1 Inc. Class A (NYSE: SST).

AI Weekly
Aug 6th, 2026
EDGAR radar: soundhound posts all-time record revenue of $61.9 million.

EDGAR radar: soundhound posts all-time record revenue of $61.9 million. What public companies just told the SEC about AI, read straight from the filings. Every quote links the original document. SoundHound posts all-time record revenue of $61.9 million. SoundHound AI (Nasdaq: SOUN) reported Q2 2026 revenue of $61.9 million, up 45% year over year, and raised its full-year outlook in an 8-K filed August 5. The company credited OASYS, its enterprise voice and agentic AI platform, for driving adoption. Also reporting Q2: System1 (NYSE: SST) disclosed it launched MCP servers for MapQuest, Dogpile, and its new IntentStream audience data platform during the quarter, extending its proprietary location, shopping, and search data into the infrastructure layer agentic AI agents use to call external tools. System1 reported a margin of 85%, adjusted EBITDA of $1.9 million, and a GAAP net loss of $15.3 million. Two drug-discovery filings each disclose an agentic AI co-scientist. Schrödinger (Nasdaq: SDGR) posted Q2 annual contract value of $29.6 million, 27% growth, and announced the early-access launch of Bunsen, an agentic AI co-scientist for molecular discovery. The name frames it as a reasoning agent layered on top of Schrödinger's existing computational chemistry stack. On the same day, Lantern Pharma (Nasdaq: LTRN) disclosed the formation of Open-Medicine AI (OMAI), a new entity that will hold and advance Lantern's agentic AI platform, with Lantern licensing the technology back under commercial agreements. The 8-K describes the platform as the "multi-agentic AI co-scientist platform previously launched as withZeta.ai. OMAI will continue to advance the multi-agentic architecture, first proven in oncology and rare cancer research, while expanding its application across broader disease areas." The structure separates the AI system into a standalone entity while Lantern retains access through a license. The filing says the arrangement is consistent with terms committed during Lantern's most recent registered direct financing. Intrusion acquires VigilAigent for $3.5 million in annual recurring revenue. Intrusion Inc. (Nasdaq: INTZ) disclosed terms of its VigilAigent acquisition in a DEFA14A filed August 3. The deal pairs Intrusion's existing threat-intelligence data with VigilAigent's agentic AI layer to create what the filing calls an AI-native cybersecurity platform. The transaction's stated effects: "The transaction adds ~$3.5 million in annual recurring revenue; $3 million+ in identified annualized cost synergies; ~1,000 customers from the acquired base; and 80+ additional reseller partne..." A DEFA14A is an additional proxy solicitation, meaning shareholders must vote before the deal closes. AI risk language turns up in a tow-truck maker's 8-K. Eight companies in this four-day window included "our use of artificial intelligence" in their earnings-release risk language: ZipRecruiter, Wayfair, Paymentus, EVERTEC, EverQuote, Warby Parker, and Thryv. The entry worth pausing on: Miller Industries (NYSE: MLR), which manufactures towing and recovery equipment, placed AI risk alongside product defects and commercial insurance availability in its August 5 8-K. Most of this language across the group is standard boilerplate. Thryv's version names specific categories of harm rather than waving at risk in general: "our use of artificial intelligence in our business, and challenges with properly managing its use, could result in reputational harm, competitive harm, and legal liability" B-Scada registers as a fully restructured "AI lab" for small business. B-Scada (OTC: SCDA) filed a Form 10-12G on August 5, the registration form companies use to become SEC-reporting without a concurrent share offering. The filing discloses a complete business pivot: B-Scada has exited its prior operations and is rebuilding entirely around agentic AI for small and midsize businesses. The filing's description of the new model: "...Our restructured business model positions the Company as an "AI lab" where we design, prototype and deploy bespoke or proprietary..." Once the Form 10-12G is effective, B-Scada carries the same periodic disclosure obligations as exchange-listed companies. The filing itself is what creates those obligations, not a listing event. Stay ahead in AI. Join 50,000+ professionals getting the AI briefing that matters. 3x/week, free, no spam.

Ads of Brands
Aug 4th, 2026
System1 appoints Kimberly Bastoni as Global Chief Commercial Officer.

System1 appoints Kimberly Bastoni as Global Chief Commercial Officer. Aug. 04, 2026 System1, The Creative Effectiveness Platform, today announced the appointment of Kimberly Bastoni as Global Chief Commercial Officer (CCO). Bastoni has more than 25 years of leadership experience spanning advertising, innovation and brand research, enterprise sales, marketing and research technology. Throughout her career, including leadership roles at Kantar, MetrixLab, Qualtrics, and Alida (Vision Critical), she has helped organizations scale commercial teams, strengthen enterprise customer relationships and bring innovative research technologies to market. She has led account strategies behind sustained enterprise growth, helping expand major global client relationships from early engagements into substantial, long-term revenue. James Gregory, CEO of System1 said: "Coming off a record second half, we're entering FY27 with a broader customer base and strong operating discipline, and we're focused on accelerating revenue growth from here. Kim brings a rare combination of deep research expertise, proven enterprise growth leadership and firsthand product experience. She has built commercial organizations that scale, and she is well positioned to build on the momentum we've established." Bastoni has also spent much of her career close to the product itself, including helping build Qualtrics' brand tracking platform, giving her firsthand experience in what it takes to build and deliver research technology. Bastoni said: "Brands are under increasing pressure to make every marketing investment count. System1 has built an extraordinary platform grounded in behavioural science and predictive technology, and I'm excited to help more organizations use those insights to make better creative decisions and drive measurable business growth, globally." Bastoni's appointment supports System1's strategy to expand enterprise adoption across its global footprint, strengthen its U.S. market presence, and scale its AI-powered platform to help brands make more confident marketing decisions through predictive, emotion-based insights.

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