System1 appoints Kimberly Bastoni as Global Chief Commercial Officer. Aug. 04, 2026 System1, The Creative Effectiveness Platform, today announced the appointment of Kimberly Bastoni as Global Chief Commercial Officer (CCO). Bastoni has more than 25 years of leadership experience spanning advertising, innovation and brand research, enterprise sales, marketing and research technology. Throughout her career, including leadership roles at Kantar, MetrixLab, Qualtrics, and Alida (Vision Critical), she has helped organizations scale commercial teams, strengthen enterprise customer relationships and bring innovative research technologies to market. She has led account strategies behind sustained enterprise growth, helping expand major global client relationships from early engagements into substantial, long-term revenue. James Gregory, CEO of System1 said: "Coming off a record second half, we're entering FY27 with a broader customer base and strong operating discipline, and we're focused on accelerating revenue growth from here. Kim brings a rare combination of deep research expertise, proven enterprise growth leadership and firsthand product experience. She has built commercial organizations that scale, and she is well positioned to build on the momentum we've established." Bastoni has also spent much of her career close to the product itself, including helping build Qualtrics' brand tracking platform, giving her firsthand experience in what it takes to build and deliver research technology. Bastoni said: "Brands are under increasing pressure to make every marketing investment count. System1 has built an extraordinary platform grounded in behavioural science and predictive technology, and I'm excited to help more organizations use those insights to make better creative decisions and drive measurable business growth, globally." Bastoni's appointment supports System1's strategy to expand enterprise adoption across its global footprint, strengthen its U.S. market presence, and scale its AI-powered platform to help brands make more confident marketing decisions through predictive, emotion-based insights.

System1 Introduced Dogpile Fetch, a new Search MCP Server from the Groundbreaking Metasearch Engine, giving AI agents a Wider view of the Web. Published: 27 Jul 2026 On 23 July 2026, System1 introduces the Dogpile Fetch MCP Server, allowing AI agents to perform wider web searches and access real-time information. This launch intelligently discovers multiple sources, makes better decisions, and advances AI-driven search and enterprise automation solutions. System1 launched Dogpile Fetch, a Model Context Protocol Server based on its metasearch engine, Dogpile. The MCP server integrates Dogpile's search infrastructure within the MCP ecosystem, supporting AI-driven online activities and improving interactions with live web content. This platform allows AI agents to access web data through a unified interface that combines results from multiple sources for research, analysis, and automation. As AI agents increasingly handle customer service, research, and robotics in real time on the web. Companies and developers can use Dogpile Fetch to enable research tools, chatbots, and automation systems to access broader web knowledge in real time, accelerating accuracy, reliability, and context. This launch positions System1 to grow in the AI infrastructure market, renewing Dogpile's legacy with a modern platform for next-generation AI assistants. Additionally, Dogpile Fetch exemplifies the transition from human browsing to machine retrieval, optimized for autonomous systems by promoting industry-standard AI communication protocols for secure external connections. Impact on the artificial intelligence infrastructure sector. The global artificial intelligence (AI) infrastructure market size accounted for USD 72.02 billion in 2025 and is predicted to increase from USD 91.21 billion in 2026 to approximately USD 518.26 billion by 2035, expanding at a CAGR of 21.82% from 2026 to 2035. According to Precedence Research, AI increasingly relies on external sources for research, automation, and decision-making. Dogpile Fetch enhances AI by providing reliable web data access by recovering information from numerous search providers through a unified MCP server, improving comprehension, and reducing dependence on individual indexes. This drives innovation in AI, smart search, retrieval-augmented generation, and self-governing systems, helping create a connected AI ecosystem. This supports advanced AI assistants, enterprise copilots, and automation, facilitating standardized integration and scalability. As AI is integrated into agent-based computing, real-time data retrieval, such as Dogpile Fetch, improves knowledge access and response accuracy and enables dynamic online engagement. Impact on the AI search engine sector. The global AI search engine market size accounted for USD 16.30 billion in 2025 and is predicted to increase from USD 20.75 billion in 2026 to approximately USD 182.17 billion by 2035, expanding at a CAGR of 27.30% from 2026 to 2035. According to Precedence Research, the rising demand for AI agents requires platforms that deliver structured, machine-readable, context-rich data, where Dogpile Fetch targets to revolutionize search by expanding into AI-native recovery. This approach cuts reliance on individual search ecosystems and fosters digital integration. By integrating Dogpile's metasearch into an MCP-compatible server, System1 enhances its search infrastructure by supporting an autonomous AI ecosystem. Dogpile Fetch revives metasearch relevance in an AI-driven infrastructure where autonomous software performs searches, encouraging innovation in the search engine sector, creating new opportunities for digital knowledge and AI solutions. Publishers and data aggregators may develop AI-friendly interfaces integrated with intelligent applications by combining data from multiple sources to enhance coverage, diversity, and completeness. Impact on the enterprise software sector. The global enterprise software market size accounted for USD 280.49 billion in 2025 and is projected to hit around USD 313.42 billion by 2025, and is anticipated to reach around USD 851.15 billion by 2035, expanding at a CAGR of 11.74% from 2025 to 2035. According to Precedence Research, growing integration of AI for research and trend spotting improves efficiency and decision-making. The enterprise software sector can benefit from Dogpile Fetch as organizations embed AI agents into operations, align with MCP integration to simplify deployment, and reduce complexity. Modern companies rely on intelligent assistants for market research, customer service, and data summarization. As Dogpile Fetch demonstrates, advanced search elevates business intelligence and fosters innovation, allowing smarter, highly adaptable, and data-driven operations. Their success depends on accessing accurate, timely information. Dogpile Fetch provides broader web insights through metasearch, enabling AI tools to improve recommendations. Major sectors include finance, consulting, healthcare, legal, education, and technology, which support digital transformation by enabling better enterprise copilots and automation. Expert opinion. From the expert's perspective, System1's Dogpile Fetch advances search tech by modifying AI from passive models to autonomous agents that engage a live digital ecosystem. This benefits enterprise AI by enhancing productivity and decision-making. Dogpile Fetch targets AI systems that need diverse, up-to-date knowledge for complex research and automation, to improve responses, and on a single search platform. Built on Dogpile's metasearch foundation, the Model Context Protocol highlights interoperability, real-time data, and standard communication. As AI infrastructure's competitive edge grows, System1 must enhance Dogpile Fetch's scalability, tools, and compliance with regulatory standards. Success depends on data quality, privacy, source transparency, and performance. If this strategy is successful, it could redefine search engines into intelligent knowledge services optimized for autonomous operation, transforming future AI applications and enterprise solutions.