T

T2 Tea

Tea retailer with multi-channel distribution

Overview

T2 Tea makes and sells tea and tea-related products, blending and curating a wide range of teas for customers. Its product approach centers on developing blends and delivering them through an omnichannel experience that includes 60 stores across Australia and New Zealand, an eCommerce platform, and a Collingwood support office and Melbourne distribution centre to move tea, teawares, and gifts to customers. The company’s differentiators are its immersive, colorful stores that emphasize discovery, a dedicated team of tea experts who can guide customers to their perfect cup, and a strong emphasis on sustainability and innovative product development supported by a robust eCommerce experience. T2 Tea’s goal is to make the everyday extraordinary through tea, helping people discover flavors, stories, and rituals behind each blend and delivering joy to tea lovers everywhere.

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About T2 Tea

Simplify's Rating
Why T2 Tea is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

DesignConsumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Melbourne VIC, Australia

Founded

1996

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What believers are saying

  • November 2026 offers on Australian site show active merchandising and inventory rotation.
  • T2 still markets Singapore Breakfast on its site, keeping the brand relevant locally.
  • Private-equity ownership under CVC can fund restructuring and tighter portfolio focus.

What critics are saying

  • March 2026 Singapore closure erased T2's last three Southeast Asian stores.
  • 2023 UK and US shutdowns prove international expansion is collapsing, not slowing.
  • If Australia and New Zealand weaken, CVC can shrink T2 into a niche e-commerce label.

What makes T2 Tea unique

  • Founded in Melbourne in 1996, T2 Tea sells 100-plus blends with localized signatures.
  • Its Singapore Breakfast blend shows product localization for Asian consumers.
  • The brand still runs online sales, preserving national reach beyond stores.

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Benefits

  • Flexible Work Hours
  • Hybrid Work Options
  • Employee Discounts
  • Training Programs
  • Performance Bonus

Growth & Insights and Company News

6 month growth

-2%

1 year growth

-1%

2 year growth

-1%
WAtoday
Oct 12th, 2026
The Age Good Food Guide Awards LIVE: all the winners and hats revealed.

The Age Good Food Guide Awards LIVE: all the winners and hats revealed. Updated October 12, 2026 - 5:34pm, first published October 12, 2026 - 12:01pm Article gifting is here Give anyone free access to subscriber-only stories when you subscribe. Key posts. Pinned post from 1.41pm Go to latest Keep up to date with who's winning what. And that's a wrap. Thanks for following our live coverage of The Age Good Food Guide Awards, presented by T2 Tea and Oceania Cruises. Download our Good Food app to explore all 500 Good Food Guide reviews, and pick up the paper tomorrow for the special Good Food Guide liftout. The 100 Essential Restaurants list is the hero of the liftout, and is now available to browse in the Good Food app, before being published online on Thursday. The list of 100 Essential Restaurants is not about scores and it's not a ranking. What's an Essential Restaurant, you ask? Hatted or not, an Essential Restaurant could be a legendary, once-in-a-lifetime institution or it could be just a few months old. It could be anywhere in the state. Pull up a stool, or sink into a plush chair at any one of them, and you'll see how Victoria eats now. It's a dining hit-list for the year ahead. Want a Good Food reviewer in your pocket? Erina Starkey With more than 3,000 reviews and recommendations and expanded coverage of independent restaurants, cafes, bars and pubs across Victoria, NSW and the ACT, the Good Food app makes it easier to find where to eat. Readers can browse The Age Good Food Guide in full, including the A-Z list, or explore collections of one-, two- and three-hat venues, Critics' Picks, the 100 Essential Restaurants, regional restaurants, and the best cafes, bars and more. The home of the Good Food Guide, the app is free for premium subscribers of The Age and also available as a standalone subscription. You can download the Good Food app here or search "Good Food" in the App Store or Google Play. St Kilda is coming back in style. Eleanor Campbell Melbourne fashion influencer Ginger says one of her favourite venues right now is Slowpoke in Collingwood. The model and former stylist, whose profile Ginger's World boasts more than 292k followers on Instagram, also reckons St Kilda is where it's at for a cool vibe. "It's definitely coming back," she says. Who got the hats? Here's the full list. From one hat to three, here's the essential list of every hat-winning restaurant in the 46th edition of The Age Good Food Guide. Fun fact: More restaurants were awarded hats this year - a total of 147, up from 136 last year. Who got the gongs? The Good Food Guide wall of fame. Bronte Gossling About 500 industry movers and shakers gathered this evening at The Timber Yard in Port Melbourne to find out if they're actually the creme de la creme. It's a rare opportunity to mingle with all of Victorian hospitality's elite in one room - but most attendees have to be personally invited to join. So who made the cut for the guest list? Another shoutout for Rosheen Kaul's pop-up turned permanent fixture. Callan Boys Michael Ryan rarely does Melbourne by halves when he's in town, so where is the owner-chef of Beechworth's two-hatted Provenance eating for this trip to the city? "I was walking down Crossley Street on the weekend, and had zero intention of eating at Cote Basque again because I've been a couple of times already and loved it, but a wonderful waiter beckoned me in at the door and couldn't help myself to answer the siren call," he said. With a family member recently moving to Preston, Ryan says he has also enjoyed the Mexican at Chabela, and looks forward to visiting Rosheen Kaul's Little Rose in Fitzroy. "I was a big fan of Little Rose when it was a pop-up, it had such great 'get in before die' energy." New Restaurant of the Year: how you voted. Let's check in to see how the 10 contenders polled with readers. Looks like our T2 Tea Restaurant of the Year winner Yiaga is leading the pack. Where a MasterChef victor chooses to dine. Andrea McGinniss MasterChef Australia winner Vinnie Gibaldi is loving his first Good Food Guide awards. He says his favourite place right now is Bar Spontana, a little bar in Brunswick doing great Thai food. And Little Rose. Loves everything about it. It's less than four months old. Here's why our outgoing editor chose this venue for her exit interview. Bronte Gossling Let's take a moment to appreciate our New Restaurant of the Year, Roma. Good Food great Roslyn Grundy spent 34 years reviewing restaurants and recipes, but it was a venue opened in May that she chose as the site of her last long lunch with this masthead. We are proud to announce the winner of The 46th Age Good Food Guide New Restaurant of the Year, presented by Aurum Poultry Co. is Roma. "We have a lot of Italian in Melbourne, but we don't get much classic Roman food," Grundy told Dani Valent of her reason for choosing the venue. "It's a fun and fresh idea to go into detail on a cuisine we might not have explored." Watch: Hugh Allen can't keep up with his accolades. Callan Boys It's been a big night for Hugh Allen, who has walked away with Chef of the Year and Restaurant of the Year for Yiaga, a feat achieved while leading two three-hatted restaurants. Here's some fun video we captured of Allen while he was trying to wrangle all his frames for a photo: The Chef of the Year and the man behind Yiaga, which won Restaurant of the Year, literally can't keep up with his accolades. WA TODAY RECOMMENDS

The Straits Times
Mar 16th, 2026
Australian tea brand T2 Tea shuts all outlets in Singapore

Australian tea brand T2 Tea shuts all outlets in Singapore. T2 Tea has branches at 313@Somerset, Suntec City and Vivocity. PHOTO: T2 TEA/FACEBOOK Published Mar 16, 2026, 07:40 PM Updated Mar 16, 2026, 07:40 PM SINGAPORE - Premium Australian tea specialist T2 Tea will shut all three of its outlets in Singapore, The Business Times has learnt. An employee at one of T2 Tea's stores confirmed with BT that the brand is exiting the Singapore market, without disclosing the reason. T2 Tea has branches at 313@Somerset, Suntec City and Vivocity. All three stores are currently holding a clearance sale, with products offered at 30 per cent off. When BT visited the Suntec City branch on March 16, most of its stock had been cleared from the shelves. The store's last day of operations is set for March 25. Customers can still order items from T2 Tea's online store. Founded in 1996 in Melbourne, T2 Tea is a speciality tea retail chain with stores in Australia, New Zealand and Singapore. It was acquired by consumer goods giant Unilever in 2013, and later sold to private equity group CVC Capital Partners for €4.5 billion (S$6.6 billion) in 2021. Top stories. Explore top stories from all sections in one place About 36,000 MOE teachers, allied educators to get pay rise of 2% to 9% from oct 1. Waiters in s'pore among food services workers to get annual pay rise of up to 6.7% for next 3 years. Singtel mobile services restored after eight-hour disruption; payments, ride hailing affected. Why is trump arm-twisting NATO nations into clearing his iran mess? Possible road signs, markings for ERP 2 being tested by LTA in bayshore drive. More warm days expected in second half of March in Singapore, says weatherman. Jail, caning for man who sexually assaulted friend who came over to his flat. In 2017, T2 Tea opened its first flagship store in Singapore at 313@Somerset. This also marked the company's expansion into Asia. At the store, the brand offered more than 100 different types of tea blends, ranging from classic blends such as English Breakfast to other bespoke blends such as Melbourne Breakfast. It also created a special Singapore Breakfast blend for Singapore customers, inspired by the taste of kaya toast. But the Australian company has faced difficulties in recent years. In 2023, it closed all its outlets in the UK, including its online store, citing "unprecedented changes". At the time, it said it would instead focus on regions closer to home, such as New Zealand and Singapore. T2 Tea was listed as having 62 stores in Australia, New Zealand and Singapore, based on a news report published in June 2025. BT has reached out to T2 Tea for more information. THE BUSINESS TIMES Read the full story and more ST One Digital Plan Monthly Recurring $9.90/month Unlock premium No lock-in contract Enjoy these subscriber benefits * Access all subscriber-only content on ST app and straitstimes.com * Easy access any time via ST app on one mobile device. * E-paper with 2-week archive so you won't miss out on content that matters to you

Octomedia
Jul 31st, 2023
T2 Tea and Penguin blend books and brews with new collection

Premium tea retailer T2 Tea has teamed up with publishing house Penguin Books Australia to launch limited edition gift packs that combine T2’s blends with timeless classics.

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