TOverview
TBWA\Chiat\Day is a global advertising and branding agency that creates campaigns and brand experiences for major brands. It develops these through a disruption-based approach that combines traditional ads, digital and experiential marketing, and strategic storytelling. Its size and structure—11,300 creatives across 275 offices in 95 countries within Omnicom—lets it run wide, culturally informed campaigns worldwide. Its goal is to help brands win more future opportunities by embedding them in culture and delivering ideas that shift consumer behavior.
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About TBWA\CHIAT\DAY
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Headquarters
Los Angeles, CA
Founded
1968
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What believers are saying
- October 2026 brought two new business wins across fashion, retail, CPG, and finance.
- The network ranked top three at Cannes Lions and won half of Outstanding Commercial Emmy nominations.
- Mastroberti's LePub New York buildout experience supports faster growth and more integrated U.S. operations.
What critics are saying
- Omnicom-scale bureaucracy can erase Chiat's identity, weakening client loyalty and recruitment.
- Mastroberti's October 19 transition risks execution slip while U.S. teams reorganize around her.
- Creative momentum remains brittle; losing marquee wins would expose Chiat's dependence on awards.
What makes TBWA\CHIAT\DAY unique
- TBWA extbackslash Chiat extbackslash Day unites U.S. talent under Lea Mastroberti, named October 7, 2026.
- Its Disruption platform still drives Cannes Lions and Emmy recognition in 2026.
- The agency combines creative legacy with specialist strengths in social, design, and B2B.
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Company News
Amy Ferguson on advancing a legacy at Terri & Sandy. The agency's partner and chief creative officer speaks to LBB about preserving its founding identity, making the case for unexpected ideas, and her ambitions for the independent's future Editorial Series Profiles of leading talent across advertising, production and marketing. Amy Ferguson rises from her seat in the corner of a dimly lit restaurant in Midtown Manhattan when we meet. She's wearing a wide smile and a bright red jacket. Having now been in her role as partner and chief creative officer of Terri & Sandy for just over a year, there's a lot to reflect upon, and even more to look forward to. Founded in 2010 by Terri Meyer and Sandy Greenberg, the New York independent agency has spent much of its history intimately tied to the women whose names are above the door. While Terri retired in 2024, Sandy remains CEO. Over the past couple of years, she's been carefully planning the agency's next chapter, cultivating a leadership team that includes Amy, president Peyton Sutton and chief strategy officer John 'Gibs' Gibson. Amy arrived after a career leading at agencies like TBWA\Chiat\Day New York and Special US, when her interest was piqued by Terri & Sandy being female-founded and New York-based. The next big challenge. Growing up with academically-minded sisters, Amy felt the gravitational pull elsewhere, towards art and humour. She made magazines as a child, helped design her school yearbook and initially considered photography as a career. It was while investigating a photography course that she came across art direction. "I like the visual stuff, but I really like the idea stuff," she says. The course had its challenges, but it was what she calls "good hard". The idea-stuff is still what fascinates her, and she's still doing the "good hard". But these days she's just as interested in creating the kind of agency where those things live and thrive. Moving from a large network agency to Special gave Amy the experience of operating within a smaller business, but Terri & Sandy held new challenges. Here, there was an established indie with a big reputation, longstanding client relationships and a culture its people were deeply attached to. All great things. But the question became, 'How do you take that forward?' One of the biggest undertakings of her first year was helping reposition the agency. Having spent much of its 16-year run under the creative direction of its founders, Terri & Sandy had arrived at a point where it needed to define what it stood for beyond the incredible pair who built it from the ground up. There was a lot she knew she wanted to preserve. It was an unusual exercise for Amy, who all of a sudden found herself in the client's position, while trying to get on with the normal business of running an agency. "I was doing the thing I always had to do, which is finding the truth of the brand and pulling it out," she explains. The first step in untangling this great knot was to listen. Everybody had told her Terri & Sandy was a 'magical place' and that she would understand what made it special when she got there. This manifested, but when she asked people to explain the 'magic', "nobody could say what it was". So finding the words to define those intangibles would be the cornerstone of the process. It wasn't a matter of changing the website and giving the visual identity a metaphorical lick of paint. Amy wanted to understand it intimately and try to translate it into something the next generation could take ownership of. The newly revealed positioning, 'Excellent News', is an expression long used by Sandy to celebrate a win. It uses the optimism and builds it out into a bigger promise about delivering for clients, and the two exclamation marks in the new branding pay homage to the founders. Alongside the repositioning, Amy had set herself other goals for the first year. One great new client, a piece of work she could be proud of, and a few trusted people around her. National Geographic delivered on the creative side with the opening of its Museum of Exploration in Washington, DC. The agency got to work on a campaign that used the brand's signature yellow border to transform normal spaces around the city into invitations to imagine what was in the museum. Both simple in its execution and ambitious in its scale, the project featured over 100 outdoor placements. And for Amy, it was the kind of idea she'd been hoping to make. She's also brought a couple of familiar faces into the business, including Gibs, who she worked with at Chiat, as well as group creative director Phil Fattore, who she worked with at Chiat and Special. Speaking about Gibs, Amy is sure he's the best kind of strategist, someone who considers himself just as responsible for the work as the creative team. Over time they've figured out a way of working where the disciplines aren't siloed, and neither of them has to be worried about staying in their own lane. A relatively intimate operation, Terri & Sandy has around 40 to 50 employees, some of whom have spent much of their career there. "We want to grow, but we want to grow in the right way," she says. This means when it comes to clients, the agency is looking for those with ambition who want to build something together, instead of lots of quick wins. This is how Amy has always approached the work. She's spent years bolstering relationships with clients, and believes that the trust comes with understanding their businesses empathetically. Only then can agencies do their most interesting work. There's also the question of what different clients really want. Some want attention; others have priorities elsewhere, and she's aware the right creative answer isn't always the loudest one. What she does want more of is work that surprises people. Ideas that are simple but can travel. And beyond the work, a more personal challenge for Amy is creating a culture that enables people to be their best. A proud mum to three boys, she knows people have lives that exist outside of the agency. As for what success looks like, Amy wants a thriving business, happy people, interesting clients, and relationships that endure. But most importantly, "I want people to love working here, and I want people to want to work there," she says. And she isn't really fazed by this industry's tendency to treat every new development as an existential threat. "Nobody is writing our death faster than we are," she jokes on the topic of AI. If anything, Amy's faith in the future of the industry is ever-strengthened by the people who are entering it. She mentions Terri & Sandy's 'Prove You're a Human' internship recruitment campaign, which asked applicants to demonstrate their humanity. The response, she says, was extraordinary. People sent in everything from pieces of their own hair to ice-skating videos, and one person crocheted a version of the agency logo. "It was life-affirming," she says with complete sincerity. "The kids are gonna be OK." As Terri & Sandy embarks on what's next, there's a lot Amy wants to achieve with the same scrappy creative spirit as those applicants. After a year spent working out what made Terri & Sandy the success it has been to date, she's got the chance to see what it might become. And if she's certain of one thing, it's that it's going to be one hell of a ride.
Corner Table Creative introduces hospitality-inspired agency model and welcomes 3 hires. Corner Table Creative welcomes Jessica Killian, Marissa Osowsky and Alexa Baldacci Editorial Series People moves, company launches, account wins and other business news. Photo credit: Ripp Photography Co. Corner Table Creative has been rolling out a new agency model inspired by its hospitality ethos, formally structuring teams into front of house and back of house roles, alongside the hiring of three new directors to support the shift. The model mirrors how high-performing hospitality groups operate: front of house teams, made up of client experience and brand strategists, focusing on client relationships, strategic oversight, and experience design, while back of house teams, creatives, designers, creators and producers concentrate on execution, content creation, and production across organic and paid social. The approach is designed to maintain the hybridity the agency is known for while clarifying responsibilities to scale output without compromising creative quality or client service, a growing challenge for social-first agencies as demand for always-on content accelerates. The new hires include: * Jessica Killian, creative director (back-of-house) * Marissa Osowsky, client experience director (front-of-house) * Alexa Baldacci, client experience director (front-of house) Killian most recently joined from ChukMedia where she worked on over 20+ different brands including Palmer's Skincare, growing their TikTok from 0-380K, Bausch + Lomb portfolio brands, developing Lumify's first Super Bowl spot, Wet Brush and Olipop. Prior to that Jessica Killian was a senior art director at Vayner Media on Olay and Chase Sapphire. Osowski joins from TBWA/Chiat/Day where she was a business director on Goldman Sachs, Carnival and Henkel, prior to that she was at Arts & Letters Creative Co. working on Google. Baldacci joins Corner Table Creative from Duolingo and NBC/Peacock where she led performance marketing strategy. The agency partnered with New Best Friend Co. for recruitment. "This structure allows us to grow intentionally while protecting what matters most: strong client partnerships and really memorable creative," said Rachel Brandt, co-founder and CEO of Corner Table Creative. "By clearly defining how teams show up, and valuing both sides of the house equally, we're building a more sustainable and effective agency model." Madeline Meade, co-founder and CCO added, "We are thrilled to bring Jess, Marissa and Alexa in to help lead our teams at this time of pivotal growth and set the tone for our new model as we enter the next chapter of Corner Table Creative." The restructure and hires are also a result of recent rapid growth for the award-winning agency. With new clients that include Match, Starbucks and OXO, the agency has grown to a 43-person team, 30 client partners, and will exceed $12M in revenue this year.
TBWA\Chiat\Day names Lea Mastroberti U.S. CEO. TBWA\Chiat\Day has named Lea Mastroberti U.S. CEO, bringing its American teams under one leader as the agency looks to connect talent and specialist capabilities more closely around client needs. Mastroberti will officially join the agency on October 19, reporting to Erin Riley, Global CEO of TBWA\Worldwide, and will be based in New York. The move is designed to make it easier for TBWA\Chiat\Day to assemble the right mix of talent and expertise across its U.S. operations regardless of geography, as client briefs become increasingly complex and demand more specialized capabilities. Mastroberti arrives with more than two decades of agency leadership experience and a track record of building creative businesses and driving growth. Most recently, she launched and led LePub New York from the ground up. Her previous leadership roles include stints at Droga5, Accenture Song, Grey New York, McCann and 360i. She was named Campaign US Account Person of the Year in 2023. As U.S. CEO, Mastroberti will work closely with the global TBWA\Worldwide team while helping strengthen the agency's capabilities in areas including social-first content, design and complex B2B marketing. "With Disruption as our guiding philosophy, we have long rejected conventional ways of working and focused instead on rallying the best talent to solve our clients' challenges," Riley said. "Uniting our offices under one CEO will only further strengthen our ability to deliver on that approach." REELated: Riley added that Mastroberti brings "all the creative ambition, rigor and humanity that is quintessential Chiat." Mastroberti steps into the role during a period of strong creative and new-business momentum for the agency and the broader TBWA Collective. The network earned half of this year's Emmy nominations for Outstanding Commercial and ranked among the top three networks at Cannes Lions. Columbia Sportswear's "Expedition Impossible" was the festival's most-awarded campaign, while TBWA\Media Arts Lab was named Craft Agency of the Year. In the U.S., Chiat has also added new business across fashion, retail, CPG and finance, including two wins in the past month. "What drew me to TBWA\Chiat\Day is its rare combination of a rich creative legacy and a clear commitment to Disruption," Mastroberti said. "I've spent my career embracing change, and I'm excited to build on what has always made the agency special while helping shape what it needs to become next." Her mandate is straightforward but sizable: keep the creative momentum moving while making TBWA\Chiat\Day's U.S. operation more connected, agile and easier for clients to navigate. For an agency built around disruption, the latest move is as much about structure as leadership. REEL 360 News wishes Lea the best of luck.
TBWA\Chiat\Day names Lea Mastroberti US CEO. Lea most recently built LePub New York from the ground up, following leadership roles at Droga5, Accenture Song, Grey, McCann and 360i Editorial Series People moves, company launches, account wins and other business news. TBWA\Chiat\Day, The Disruption Company, has named Lea Mastroberti US CEO to lead its next phase of growth, building on strong creative and new business momentum while connecting its talent and capabilities across the US more closely around client needs. A proven leader with a track record of building agencies and driving growth, Lea most recently launched and led LePub New York from the ground up. Her more than two decades of agency leadership include roles at Droga5 New York, Accenture Song, Grey New York, McCann North America and 360i. She was named Campaign US Account Person of the Year in 2023. The appointment comes as briefs become more complex and clients want deeper specialist expertise, greater agility and senior leaders who stay close to their business. As US CEO, Lea will partner closely with the global TBWA\Worldwide team, while strengthening capabilities in social-first content, design and complex B2B marketing. The move builds on strong creative and business momentum, with Chiat and the TBWA Collective continuing to deliver culture-denting creativity. This includes earning half of this year's Emmy nominations for Outstanding Commercial, a top three network ranking at Cannes Lions, where Columbia Sportswear 'Expedition Impossible' was the festival's most-awarded campaign, and TBWA\Media Arts Lab being named Craft Agency of The Year. In the US, Chiat has recently added new business across fashion, retail, CPG and finance, including two wins in the past month alone. "With Disruption as our guiding philosophy, we have long rejected conventional ways of working and focused instead on rallying the best talent to solve our clients' challenges. Uniting our offices under one CEO will only further strengthen our ability to deliver on that approach. I cannot wait to partner with Lea to further accelerate our momentum. She brings all the creative ambition, rigor and humanity that is quintessential Chiat." said Erin Riley, global CEO, TBWA\Worldwide. "What drew me to TBWA\Chiat\Day is its rare combination of a rich creative legacy and a clear commitment to Disruption. I've spent my career embracing change, and I'm excited to build on what has always made the agency special while helping shape what it needs to become next." said Lea. Lea will officially join TBWA\Chiat\Day as US CEO on October 19th, reporting to Erin, and will be based in New York.
Kiwi expat Kirsten Rutherford leads the team behind DoorDash's new 'Order, Delivered' campaign for parents. August 21 2026, 1:14 pm BY Ricki Green No Comments Kiwi expat Kirsten Rutherford, who joined DoorDash in the US as Lead Creative earlier this year after 11 years at TBWA\Chiat\Day LA, has led the latest expansion of the delivery platform's evergreen brand campaign, this time turning the lens on parents. "Order, Delivered" takes the familiar DoorDash drop-off photo and uses it as a window into the real stories playing out behind each order. The platform reframes everyday deliveries as glimpses into how people are living today, and the part DoorDash can play in making life a little easier. The new work leans into the chaos, tradeoffs and mental load that come with keeping a household running, with DoorDash's research finding that for parents, convenience isn't a luxury - it's seen as a lifeline that buys back time. Each film opens on a real DoorDash drop-off photo, frozen in time, before the camera pushes through the door in one continuous move to reveal the delightfully chaotic true story behind it, before resolving on the DoorDash notification and photo within a phone. Shot entirely hand-held and drawing on an "accidental renaissance" aesthetic, every film is tagged "Based on a DoorDash order far, far too real." The four films: "Blowout Sale," where new parents' hotel getaway is derailed by a catastrophic diaper blowout, resolved by an emergency DoorDash run for wipes and a clean change; "F*** It," where a new mum deep in the postpartum haze orders nipple cream, pads, a robot vacuum and ice cream in the same haul; "The Big Sick Baby," where a 1am fever has both baby and dad in rough shape, and DoorDash delivers relief for babies of all sizes; and "Revenge Baking," where a rival mum's picture-perfect bake sale cookies spark a midnight DoorDash-fuelled comeback. Says Jennifer Richardi, Head of Brand & Creative at DoorDash: "The most powerful stories about DoorDash aren't ones we need to invent, they're already happening every day. 'Order, Delivered' gives us a way to turn those everyday moments into something bigger, and to show the meaningful role DoorDash can play in people's lives." The campaign was directed by Sam Brown, represented by Imperial Woodpecker, who began his career in music video before moving into commercial work for brands including Apple, Meta, Coca-Cola and Adidas. Pulling off each film's signature unbroken camera move, gliding through a frozen home from the front door to its most chaotic corner and back, required an unusual amount of pre-visualisation. Brown's team built hand-crafted paper dioramas of each set (nicknamed "Papermatic") to choreograph the single continuous camera path before a frame was shot, while identical twins were cast to play different beats of the same character within a single unbroken take. Rutherford's career began in New Zealand at FCB, where her work on a campaign to reduce stigma around mental illness earned United Nations recognition. She went on to work in London, then at Wieden+Kennedy, 72&Sunny and TBWA\Chiat\Day LA, leading creative for brands including Southwest Airlines, Expedia, Discover, Sephora and Instacart, before joining DoorDash earlier this year. Check out the behind the scenes film below: DoorDash Jennifer Richardi - Director, Brand & Creative Kirsten Rutherford - Executive Creative Director Alejandro Juli - Senior Lead, Creative Director Yusong Zhang - Senior Lead, Creative Director Sarah Saltonstall-Wrum - Senior Art Director Mackenzie Thomas - Copywriter Britta Savik - Senior Manager, Consumer Business Lead Jeremy Lewis - Integrated Production Lead Kofi Amoo-Gottfried - Chief Marketing Officer Gina Igwe - VP, Consumer Marketing Val Noonan - Senior Manager, Cx Francesca Ravella - Senior Manager, Co-Marketing, New Verticals Production Company: Imperial Woodpecker Director: Sam Brown EP: Doug Halbert Producer: Polly Ruskin Production Supervisor: Francesca Resteghini DOP: Ben Fordesman Production Designer: Herman Lampen Wardrobe: Richard De Jager Hair & Makeup: Merle Titus Service Company: Farm Films EP: Skip Margetts Producer: Minett Williams Editorial: Exile Managing Director / EP: CL Kumpata EP: Jenn Locke Associate EP: Adam Parker HOP: Taylor Rousseau Samuel Editor: Grant Surmi AE: Jonathan Rogers Post: Pariah VFX Supervisor: Pat Murphy Flame: Matt Sousa Flame: Baran Bayburt Flame: Drew Downes Flame: Ruben Llusia CG Supervisor: Mike Wynd CG Artists: Ed Boldero, Mitchell Jaeger, Jun Kim, Elizabeth Hammer, Dony Permedi Producer: Armando Plata Head of Production: Persis Reynolds Executive Producer: Michael Steinmann Managing Director: Mark Tobin Audio: Pickle Music CCO: Alexis Estiz ECD/ Managing Partner: James Zavaleta Producer: Matt Kerr Producer: Vanessa Lozano Recording Engineer: John Pappas Mixer: Dan Walsh + Godi Gaviria Composer: Bryan Velasco + Edoardo Tancredi Colour: King of Birds Lead Colorist, Aubrey Woodiwiss #More creative news #No paywalls #No annual membership fees. 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About TBWA\CHIAT\DAY
Industries
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, CA
Founded
1968
There are no jobs for TBWA\CHIAT\DAY right now.
Find jobs on Simplify and start your career today
We update TBWA\CHIAT\DAY's jobs every few hours, so check again soon!Browse all jobs