Acid Running set for Australia and New Zealand launch with The Iconic. Running apparel brand Acid Running are set to launch in Australia in partnership with the country's largest premium retailer, The Iconic. Their collection of premium running garments are set to be available on Monday, October 26th. Founded in 2022 by Oliver Powe, Acid Running are focused on delivering high quality, elevated running garments with a fashion-forward sensibility. With outstanding alternative graphics and premium fabrics, Acid Running are bringing the transformative aspects of running to the forefront of their collections, creating sophisticated styles for those who view running as a romantic journey towards a transcendental state. Since launching, the brand has posted figures of 300% growth in 2024, followed by further growth of 99% in 2025. This has also been coupled with a greater focus on womenswear, investing heavily in developing running apparel led by extensive feedback from the women's running community. This is women's running apparel designed by women, for women, providing luxury quality to the fastest growing sports demographic in the world. The Iconic makes for the perfect place for Acid Running to begin their journey down under, partnering with the largest premium fashion retailer across Australia & New Zealand with a net merchandise value of $893 million. The Iconic wanted to be the first in launching Acid Running, having previously launched fellow British challenger brands Represent and TALA into the market with great success. An award-winning retailer, The Iconic's commitment to excellence has been recognised with prestigious industry honours through the years. In the 2026 Australia Post Online Retail Industry Awards (ORIAs), The Iconic was crowned Best Online Fashion Retailer and Online Retailer of the Year, and was also inducted into the ORIAS Hall of Fame in recognition of its lasting impact on the Australian e-commerce landscape. Speaking on their launch, Acid Running founder Oliver Powe states: "We're absolutely delighted to be launching in Australia and New Zealand, where we have a growing and passionate community of runners. These countries have been leaders in the outdoors lifestyle space, so we feel this expansion is a natural next step for the business. We're particularly pleased to be launching on The Iconic, who are equally committed to sustainable supply chains and industry-leading customer service." This launch signals a new era for Acid Running as their unique brand of luxury running apparel enters the global stage. The Iconic provide the perfect starting point in Australia and New Zealand, delivering the best customer experience for their new audience. About Acid Running Acid Running are showing that high performance running apparel can effortlessly intertwine with the sensibilities of high fashion. Delivering high-quality garments with an exceptionally soft, natural handfeel, the brand creates sophisticated styles for those who view running as a romantic journey towards a transcendental state. With bold graphics rooted in gallows humour and subversive storytelling, their clear visual identity and aesthetic elevates the garments whilst maintaining technical excellence. Founded in 2022 by Oliver Powe, Acid Running continues to redefine running attire through premium collections rooted in the transformative and philosophical pursuit of suffering. Press Contact Joe Simpson [email protected] Rich London

Ellie Grant-Taylor returns to The Iconic as senior buyer. By Ashley Davis October 13, 2026 Ellie Grant-Taylor never set out to become a buyer. Her path there, however, was anything but straightforward. Detours and discoveries. Before landing in fashion, Grant-Taylor studied law, psychology, and real estate. She worked in-store at Sass and Bide before returning to education to pursue Applied Fashion Design and Technology. That program included an internship at Sass and Bide's head office, giving her first exposure to the behind-the-scenes side of fashion. She joined The Iconic as a Category Administration Assistant, her first head office role. Over time, she moved up the buying pathway, later leaving to work in product development and wholesale. Those detours gave her broader experience across the industry, she says, and helped shape her commercial instincts. A full-circle return. After several years away, Grant-Taylor returned to The Iconic in a senior role, marking what she calls a "full-circle moment." Her responsibilities now span trend forecasting, commercial strategy, and relationship-building, all aimed at curating an assortment that resonates with customers. Her days are rarely routine. During market periods, she attends runway shows, reviews upcoming collections, and analyzes current-season data. The work blends creativity with data, requiring her to balance customer insights with brand vision and product knowledge. The event featured a mix of branded designer pieces and The Iconic's own labels, highlighting the breadth of the department she leads. Creative instinct meets data. One of the most surprising aspects of Grant-Taylor's role is how heavily it relies on data. While many assume buying is purely intuitive, she notes that access to customer behaviour, sales trends, and product performance metrics plays a significant role in decision-making. Technology and AI tools help process this information faster, allowing her team to spot emerging demand patterns early. Still, she emphasises that data alone doesn't tell the full story. A strong understanding of brand identity, product knowledge, and timing remains essential. The best decisions come from merging those insights with creative instinct - identifying pieces that may not yet have proven market traction but align with evolving trends or brand direction. Advice for aspiring buyers. Grant-Taylor advises those entering buying to apply themselves from the start and stay open to learning. She encourages accepting opportunities that expose different parts of the business, even if they differ from initial expectations. Lessons from the journey. Reflecting on her career, Grant-Taylor says roles she once viewed as detours have become key building blocks. Working in real estate, for instance, strengthened her negotiation skills. Her time in law improved her analytical thinking, while psychology offered deeper insight into consumer behaviour.

Flight Centre's World360 Rewards partners with THE ICONIC. Published on: 13th October 2026 at 10:59 AM Flight Centre Travel Group's World360 Rewards has announced THE ICONIC as its first flagship lifestyle retail partner, expanding its loyalty program into fashion and online shopping. The partnership allows members to earn points on purchases through THE ICONIC, with a limited-time launch offer of six points per dollar spent until 21 October. The earn rate will then revert to four points per dollar. The move comes ahead of the peak Christmas shopping season and forms part of World360 Rewards' strategy to broaden its offering beyond travel bookings. World360 Rewards executive general manager Clinton Hearne said the partnership would help members turn everyday purchases into travel rewards. "We designed World360 Rewards to make everyday spending as rewarding as possible, so teaming up with THE ICONIC right as peak shopping season kicks off, is a massive win for our members," Hearne said. The company said its research found 74 per cent of travellers purchase new clothing before departing on holiday. THE ICONIC Chief Customer and Marketing Officer Joanna Robinson said the partnership was a natural extension of the retailer's offering. "Fashion, lifestyle and travel have always gone hand-in-hand, so joining forces with World360 Rewards feels like a natural extension of how our customers shop," Robinson said. THE ICONIC joins more than 300 retailers in the World360 Rewards network, with the announcement following recent partnerships with Qantas, Bupa, LendUs and HelloFresh.