TOMS

TOMS

Footwear brand supporting global health initiatives

About TOMS

Simplify's Rating
Why TOMS is rated
B
Rated B on Competitive Edge
Rated C on Growth Potential
Rated A on Differentiation

Industries

Social Impact

Consumer Goods

Company Size

501-1,000

Company Stage

Seed

Total Funding

$300K

Headquarters

Los Angeles, California

Founded

2006

Overview

TOMS is a footwear and lifestyle brand known for its Alpargatas shoes, offering a variety of styles for men, women, and children. The company operates on a model that donates one dollar to the TOMS COVID-19 Global Giving Fund for every three dollars earned, supporting global health initiatives. TOMS stands out from competitors by combining retail with philanthropy, allowing customers to contribute to social causes with their purchases. The goal of TOMS is to create a positive impact through sales while providing stylish and comfortable footwear.

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Simplify's Take

What believers are saying

  • TOMS' entry into the resale market aligns with growing sustainable fashion trends.
  • Collaborations like the La La Land Kind CafĂ© enhance brand visibility and customer engagement.
  • Commitment to mental health initiatives strengthens TOMS' socially responsible brand image.

What critics are saying

  • Resale market expansion could disrupt TOMS' traditional sales model.
  • The Moments of Joy campaign may not resonate with all consumer segments.
  • Technical challenges in migrating to Salesforce Commerce Cloud could affect online sales.

What makes TOMS unique

  • TOMS combines commerce with philanthropy, donating a third of profits to social causes.
  • The company offers a unique 'One for One' model, matching purchases with donations.
  • TOMS' diverse product range includes shoes, eyewear, coffee, and bags, enhancing market reach.

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Funding

Total Funding

$300k

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$300k
TOMS
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Holidays

Hybrid Work Options

Home Office Stipend

Wellness Program

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 2%
PR Newswire
May 7th, 2025
Toms Announces La La Land Kind Café Takeover And First-Ever Family Casting Call

LOS ANGELES, May 7, 2025 /PRNewswire/ -- Iconic footwear brand TOMS is thrilled to announce a new collaboration with La La Land Kind Café as a continuation of its Moments of Joy campaign. Launching May 8, 2025, TOMS will host a limited-time cafe takeover at two of the top La La Land Kind Cafés in Los Angeles at Santa Monica and The Grove locations. In addition to the pop-up, TOMS will launch its first-ever Family Casting Call, inviting families across the U.S. and Canada to share their stories for a chance to be featured in the company's next marketing campaign.TOMS' cafe takeover will bring moments of joy in more ways than one. To start, customers can sip on the exclusive TOMS' "Cup of Joy" drink: an iced vanilla latte or matcha topped with a signature blue spirulina foam, exclusively served at select La La Kind Café locations. The space will also encourage customers to share their experience on social media, with cute TOMS-branded decor, photo-worthy moments, and a peek at some of their most popular shoes from the Spring 2025 collection

The Prescott Times
May 7th, 2025
TOMS ANNOUNCES LA LA LAND KIND CAFÉ TAKEOVER AND FIRST-EVER FAMILY CASTING CALL

LOS ANGELES, May 7, 2025 /PRNewswire/ - Iconic footwear brand TOMS is thrilled to announce a new collaboration with La La Land Kind Café as a continuation of its Moments of Joy campaign.

NPRP Media
Apr 18th, 2025
Capturing Joy in the City of Angels: NPRP Media Launches TOMS "For Moments Of Joy" Campaign in Los Angeles

NPRP Media is proud to have partnered with TOMS to bring their "For Moments Of Joy" campaign to life in Los Angeles.

PR Newswire
Oct 10th, 2023
Toms Commits $100,000 To Global Mental Health Organizations On World Mental Health Day

LOS ANGELES, Oct. 10, 2023 /PRNewswire/ -- TOMS, the globally recognized footwear and lifestyle brand, proudly announces TOMS 10x10, a groundbreaking initiative in celebration of World Mental Health Day on October 10, 2023. TOMS has partnered with 10 nonprofit organizations across 10 different countries, each receiving a $10,000 donation to enhance their impactful mental health programs and community resources.TOMS World Mental Health Day CampaignTOMS consistently demonstrates its commitment to social impact by giving a third of profits to help support organizations making meaningful mental health strides in their communities. To date, TOMS, in partnership with their impact partners, have positively impacted over 105 million lives through their giving efforts.This World Mental Health Day, TOMS leverages its commitment to change by supporting vital mental health initiatives worldwide. Each of the 10 organizations TOMS is partnering with have substantial mental health programming and an established record of providing tangible resources to their communities.On October 10, 2023, TOMS partnered with 10 non-profit organizations in 10 different counties, donating $10,000 to each:FUNDACION ORIGEN ( Mexico ): Empowering individuals and communities through comprehensive mental health support. INTERNATIONAL MEDICAL CORPS ( Ukraine ): Addressing mental health needs in conflict-affected regions through their programs

PYMNTS
Aug 19th, 2023
Stockx’S Luxury Resale Dominance: Can Everday Sneakers Step Up?

Sneaker rental platform Kyx World learned a hard lesson in January. Demand for its shoes dropped, and it had to abruptly cease operations just a month after securing a round of seed funding, Sole Retriever reported at the time. Maybe sneaker rentals weren’t the way to go

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