While apparel retailers are increasingly making forays into branded resale, creeping behind is footwear. Recently, Toms Shoes launched its resale initiative in partnership with thredUP and Sam Edelman in partnership with Archive, indicating that consumers are willing to not only resell items across more categories than just apparel and accessories, but they’re willing to buy them — at least that’s the assumption.Jumping on the Resale BandwagonResale provides consumers with the opportunity to wear high-quality clothing and accessories without contributing to the environmental impact of fast fashion — a key priority for Gen Z, and resale offers just that.But with new values and consumer demands come cold, hard data points that drive brands and retailer investments.Initially, the secondhand market was dominated by third-party platforms such as thredUP, Vestiaire Collective, Poshmark, The RealReal, and eBay. Their significant share propelled the global worth of the market to $184 billion by 2022.The swift expansion of the resale sector brought about widespread adoption of peer-to-peer (P2P) transactions, extending the life of apparel and accessories and meeting substantial consumer demand. However, it also caused significant disruption for brands.In April 2022, PYMNTS reported that more and more brands were taking resale in-house to gain control of the experience, with fashion labels like Oscar de la Renta and even Target looking to launch their own initiatives.See also: More Fashion Retailers Take Resale in-House to Control Experience, Data and DollarsToday, the global secondhand apparel market is expected to nearly double by 2027.According to a report by thredUP released in early April, the market is set to double from $177 billion in 2022 to $351 billion in 2027, largely due to consumer demand for value. Additionally, the report found that the secondhand clothing market in the United States is predicted to expand from $39 billion in 2022 to $70 billion in 2027.“Resale is starting to blossom globally, with many of the largest retailers in the world adopting more circular business models,” thredUP CEO James Reinhart said in the report. “While value continues to be a key driver that motivates consumers to think secondhand first, global climate issues have increased awareness of resale’s potential to reduce fashion’s impact on the environment.That said, high-end brands recognize that the shift towards branded resale is not a fleeting trend, but a lasting change in consumer behavior that they want to embrace

Toms has partnered with Astound Commerce to migrate its ecommerce experience to Salesforce Commerce Cloud Storefront Reference (SFRA).

TOMS selected SFCC as the foundational platform solution to drive its digital business forward.