Toms names new chief commercial officer. American footwear brand Toms has named former Crocs and HeyDude executive Katie Wagner as its new chief commercial officer to strengthen its global growth strategy. Wagner has been brought on to oversee the brand's global sales channels, including wholesale sales and operations, e-commerce, and marketplaces. In addition, she will partner closely with cross-functional leadership to strengthen the brand's go-to-market strategy and deepen its marketplace presence, as the footwear brand enters its next chapter of product-led, purpose-forward expansion. Jessica Alsing, chief executive officer at Toms, who joined the brand in October, said in a statement: "I had the great fortune of working with Katie at both Crocs and Melissa, so I know first-hand her unmatched ability to transform and build world-class footwear businesses. "Katie is unrivalled in building commercial relationships, laying a strong strategic foundation for sales, and bringing a creative approach to how she thinks about the omni-channel consumer experience. I'm delighted to be working with her again." Wagner steps into the chief commercial officer role following a successful consultancy period guiding Toms' wholesale strategy, added the brand, bringing with her nearly two decades of commercial leadership experience from her time at Crocs and HeyDude, where she led major teams and drove significant growth across the global footwear industry. During her tenure at Crocs and HeyDude, she managed multi-hundred-million dollar portfolios, scaled major regional businesses and doubled revenue in key markets. Toms added that her "track record" makes her the ideal leader to help the footwear brand improve operating performance and unlock new opportunities for brand expansion. Commenting on her new role, Wagner added: "I'm thrilled to be part of the team shaping the next chapter of this iconic brand. I've been a fan of Toms shoes for so many years and I'm delighted to be working to reignite its brand relevance, apply a unified marketplace approach, and usher in a more modern distribution strategy just in time for the company's 20th anniversary."

LOS ANGELES, May 7, 2025 /PRNewswire/ -- Iconic footwear brand TOMS is thrilled to announce a new collaboration with La La Land Kind Café as a continuation of its Moments of Joy campaign. Launching May 8, 2025, TOMS will host a limited-time cafe takeover at two of the top La La Land Kind Cafés in Los Angeles at Santa Monica and The Grove locations. In addition to the pop-up, TOMS will launch its first-ever Family Casting Call, inviting families across the U.S. and Canada to share their stories for a chance to be featured in the company's next marketing campaign.TOMS' cafe takeover will bring moments of joy in more ways than one. To start, customers can sip on the exclusive TOMS' "Cup of Joy" drink: an iced vanilla latte or matcha topped with a signature blue spirulina foam, exclusively served at select La La Kind Café locations. The space will also encourage customers to share their experience on social media, with cute TOMS-branded decor, photo-worthy moments, and a peek at some of their most popular shoes from the Spring 2025 collection