TOMS designs and sells footwear and lifestyle products through toms.com and retail partners for men, women, and children (including flats, sneakers, and boots). For every purchase, the company donates one dollar to the TOMS COVID-19 Global Giving Fund, supporting mental health services, handwashing facilities, and medical supplies; promotions, an affiliate program, and the TOMS Passport Rewards program also encourage repeat purchases. Its difference comes from linking each sale to a charitable contribution and leveraging its lasting Alpargatas product line to stand out in retail. The goal is to pair profits with social impact by funding global health initiatives through ongoing giving partnerships.
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Company Size
501-1,000
Company Stage
Seed
Total Funding
$300K
Headquarters
Culver City, CA
Founded
2006
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Total Funding
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TOMS and AREA debut limited-edition collaboration. TOMS and AREA debut limited-edition collaboration coupling after-dark glamour with timeless design in New York on November 10, 2026. TOMS, the brand known for its cult-loved footwear, and AREA, the fashion brand balancing craft with culture, join forces for a limited-edition collaboration. Launching November 10, 2026, the collection brings together TOMS' laid-back heritage with AREA's glamorous, downtown aesthetic. Crystal embellishments, statement-making bows and sculptural accents inject a sense of occasion to TOMS' iconic silhouettes, creating effortless after-dark styles designed for holiday parties, nights out and everything that follows. The TOMS x AREA collection reimagines TOMS' Alpargata and ballet silhouettes with AREA's distinctive embellishment and elevated detailing. "We loved the idea of taking something as effortless and recognizable as a TOMS shoe and giving it the AREA treatment," said Nicholas Aburn, Creative Director of AREA. "It's that contrast between ease and extravagance that makes the collection so exciting." Highlights include the Classica Alpargata with an embellished slit in white and black, inspired by one of AREA's most popular denim silhouettes that have been seen on celebrities from Taylor Swift to Beyoncé. The assortment also includes two low-profile ballet flats, the first finished with embellished crystal shoelace bows drawn from AREA distinctive womenswear and a second with allover rhinestone detailing inspired by their Spring/Summer 2027 line. The final silhouette is a sculptural Alpargata that builds off of the voluminous folding seen across AREA collections. Together, the styles offer a fresh take on occasion footwear, pairing statement-making details with TOMS' effortless appeal. "The most exciting collaborations push familiar designs into unexpected territory," said Heather Altomare, SVP, Product at TOMS. "AREA's bold approach to embellishment and form gave our signature silhouettes an entirely new point of view, bringing together statement-making design and effortless comfort." Three styles from the collaboration debuted during AREA's Spring/Summer 2027 runway show at New York Fashion Week on September 13. The TOMS X AREA collection launches November 10, 2026 in the United States and across Europe. The collection is available to shop on TOMS.com, AREA.nyc and select retailers.
TOMS transforms its famous Alpargata into a tennis ball for a limited edition. * Published 28th August 2026 Mode et tendances Chaussures de sport TOMS is taking advantage of New York's big tennis week to unveil the Tennis Club Alpargata, a limited edition directly inspired by the yellow ball. Fluorescent felt, court blue details, and packaging shaped like a ball tube: the brand pushes the tennis-core concept to the smallest detail, while also associating the launch with the Black Girls Tennis Club organization. It's hard to find a more explicit reference to tennis. With its new Tennis Club Alpargata, TOMS transforms its famous slip-on into a true evocation of the ball used on the courts. The silhouette thus abandons its traditional materials in favor of a fluorescent yellow felt, chosen to reproduce both the color and texture of a new tennis ball. This limited edition arrives at a time when New York is experiencing one of the most important periods of its tennis calendar and fits perfectly into the tennis-core trend, which transposes court dress codes into everyday fashion. A tennis ball transformed into a shoe. Inspiration requires virtually no explanation. The entire upper is covered in fluorescent felt, its appearance immediately reminiscent of a tennis ball. Details created using heat-bonded strips complete the construction. Inside, TOMS continues the reference with a perforated blue leather insole, the shade of which is presented as a nod to the official blue of the courts. The Alpargata Tennis Club is therefore based on a deliberately simple visual idea: to make its inspiration identifiable at first glance. Two interpretations for the female and male models. TOMS does, however, offer some differences between the two versions of the collection. The women's version adds mesh side panels inspired by a tennis net. A series of embroidered players also appears on the side, depicted in the middle of a rally. These little characters bring movement to a shoe whose concept is based primarily on material and color. The men's version takes a more minimalist approach. It retains the fluorescent felt, the finishing strips and the blue insole, but does without the additional decorative elements of the women's version. Even the box looks like a tube of bullets. TOMS does not limit the concept to the shoe. Habillement Vêtements de sport For this special edition, the brand replaces the traditional box with collector's packaging inspired by the tubes in which tennis balls are sold. Each pair is thus presented in a cylindrical container which directly extends the visual identity of the product. Packaging thus becomes an integral part of the experience, rather than a simple container destined to be thrown away after purchase. TOMS is riding the tennis-core wave. This Alpargata Tennis Club is taking place in a particularly favorable context. For several seasons now, the aesthetics associated with tennis have extended far beyond the courts. Polo shirts, pleated skirts, retro sneakers and references to sports clubs have gradually become established in collections and on social media. Chaussures de sport Hypebeast presents this launch as a direct response from TOMS to this craze for tennis-core. The brand specifically mentions the significant visibility of this trend in the fashion press and on social media platforms. However, the provided text does not offer any precise data allowing for an independent assessment of its scope. With his literal interpretation of the yellow ball, TOMS chooses above all not to play the subtlety card. A partnership with Black Girls Tennis Club. The project also includes a community-based dimension. TOMS announces a partnership with Black Girls Tennis Club, a non-profit organization founded in 2022 whose mission, according to the presentation provided, is to develop access, representation and opportunities in tennis. As part of this collaboration, TOMS is sponsoring introductory sessions in Central Park, New York, aimed at helping local girls discover tennis and develop their confidence on the court. The launch thus goes beyond the mere aesthetic reference to sport to incorporate an action directly linked to its practice. TOMS also indicates that purchases made from the brand contribute to its support for children's education, health and well-being. Chaussures The TOMS Tennis Club Alpargata collection is announced for Thursday, August 27, exclusively on TOMS online sales channels and via TikTok Shop. Sales will continue while stocks last. No price is indicated in the provided text. With this edition, TOMS transforms one of its most recognizable models without altering its silhouette. A new fabric, a new color, and a few details are all it takes to transport the Alpargata into a whole new world. A yellow ball at his feet, literally. TOMS Tennis Club Alpargata - information. Model: TOMS Tennis Club Alpargata Editing: limitée Inspiration: tennis ball and world Upper: fluorescent yellow felt Insole: short blue perforated leather Women's version: Mesh panels inspired by the net and embroidered players Men's version: a cleaner design without these extra embellishments Packaging: collectible container inspired by a tennis ball tube Association partner: Black Girls Tennis Club Action mentioned: sponsoring tennis sessions in Central Park for young girls from New York Announced release date: Thursday 27 August Distribution: TOMS online channels and TikTok Shop, while supplies last Price: not communicated in the provided text Articles de sport Musique et audio Article written by: bisso LifeStyle. Partner offers.
Game. Set. Style! TOMS serves up bold New tennis ball-inspired Alpargatas. Aug 27, 2026, 08:00 ET LOS ANGELES, Aug. 27, 2026 /PRNewswire/ - TOMS is stepping onto the court with its boldest and most unexpected Alpargatas yet: a limited-edition tennis collection inspired by the unmistakable color, texture and playful spirit of the tennis ball. Launching just in time for New York's biggest week in tennis, the collection turns an icon of the court into a head-turning fashion statement. Bright, tactile and deliberately unconventional, the Tennis Alpargata brings a quirky sense of humor to the tennis-core trend, blending courtside heritage with street-style attitude in a shoe designed to be noticed. Created for tennis obsessives, style collectors and anyone who believes footwear should be a conversation starter, the limited-edition collection features women's and men's Alpargatas, each retailing for $125. The collection will be available exclusively on TOMS.com and TikTok Shop beginning August 27, while supplies last. Every detail celebrates the visual language of the game. Fluorescent yellow felt uppers recreate the unmistakable look and texture of a tennis ball, while bonded tape detailing, court net-inspired mesh panels and perforated leather footbeds in court blue complete the transformation. Across the women's silhouette, embroidered tennis players rally back and forth, adding another unexpected element of movement and play. Even the packaging gets in on the game. Each pair arrives in an oversized, collectible tennis ball-inspired canister, turning the unboxing experience into a playful extension of the design and a keepsake worthy of display. More than a bold fashion moment, the launch also celebrates the communities helping grow the game. In conjunction with the collection, TOMS is partnering with Black Girls Tennis Club to support clinics in New York's Central Park that inspire confidence, build community and increase access to the sport for the next generation of players. The limited-edition Tennis Alpargata collection will be available beginning Thursday, August 27, exclusively on TOMS.com and TikTok Shop, while supplies last. For press inquiries and media access, please contact: Media Brief HERE Catie Archambeau [email protected]. About TOMS Founded in Venice Beach in 2006, TOMS brought a simple idea to life: that a single pair of shoes could spark a global movement. What began with its iconic Alpargata has grown into a full lifestyle brand, offering espadrilles, sandals, sneakers and casual dress shoes for women, men and kids. With its signature CloudBound(TM) underfoot technology, the company puts all-day comfort at the forefront of its design. Today, TOMS is sold in over 30 countries, available direct to consumers on over 10 regionalized websites and through a variety of global retail partners. As a Certified B Corporation, TOMS continues to use business as a true force for good, building a legacy of Better Tomorrows with every pair. SOURCE TOMS
Toms names new chief commercial officer. American footwear brand Toms has named former Crocs and HeyDude executive Katie Wagner as its new chief commercial officer to strengthen its global growth strategy. Wagner has been brought on to oversee the brand's global sales channels, including wholesale sales and operations, e-commerce, and marketplaces. In addition, she will partner closely with cross-functional leadership to strengthen the brand's go-to-market strategy and deepen its marketplace presence, as the footwear brand enters its next chapter of product-led, purpose-forward expansion. Jessica Alsing, chief executive officer at Toms, who joined the brand in October, said in a statement: "I had the great fortune of working with Katie at both Crocs and Melissa, so I know first-hand her unmatched ability to transform and build world-class footwear businesses. "Katie is unrivalled in building commercial relationships, laying a strong strategic foundation for sales, and bringing a creative approach to how she thinks about the omni-channel consumer experience. I'm delighted to be working with her again." Wagner steps into the chief commercial officer role following a successful consultancy period guiding Toms' wholesale strategy, added the brand, bringing with her nearly two decades of commercial leadership experience from her time at Crocs and HeyDude, where she led major teams and drove significant growth across the global footwear industry. During her tenure at Crocs and HeyDude, she managed multi-hundred-million dollar portfolios, scaled major regional businesses and doubled revenue in key markets. Toms added that her "track record" makes her the ideal leader to help the footwear brand improve operating performance and unlock new opportunities for brand expansion. Commenting on her new role, Wagner added: "I'm thrilled to be part of the team shaping the next chapter of this iconic brand. I've been a fan of Toms shoes for so many years and I'm delighted to be working to reignite its brand relevance, apply a unified marketplace approach, and usher in a more modern distribution strategy just in time for the company's 20th anniversary."
LOS ANGELES, May 7, 2025 /PRNewswire/ -- Iconic footwear brand TOMS is thrilled to announce a new collaboration with La La Land Kind Café as a continuation of its Moments of Joy campaign. Launching May 8, 2025, TOMS will host a limited-time cafe takeover at two of the top La La Land Kind Cafés in Los Angeles at Santa Monica and The Grove locations. In addition to the pop-up, TOMS will launch its first-ever Family Casting Call, inviting families across the U.S. and Canada to share their stories for a chance to be featured in the company's next marketing campaign.TOMS' cafe takeover will bring moments of joy in more ways than one. To start, customers can sip on the exclusive TOMS' "Cup of Joy" drink: an iced vanilla latte or matcha topped with a signature blue spirulina foam, exclusively served at select La La Kind Café locations. The space will also encourage customers to share their experience on social media, with cute TOMS-branded decor, photo-worthy moments, and a peek at some of their most popular shoes from the Spring 2025 collection
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Industries
Company Size
501-1,000
Company Stage
Seed
Total Funding
$300K
Headquarters
Culver City, CA
Founded
2006
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs