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About TULA Skincare
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
Early VC
Total Funding
$12.2M
Headquarters
New York City, New York
Founded
2014
Overview
TULA Skincare creates clean skincare using probiotic extracts and superfoods to support skin health. Its product line ranges from cleansers and moisturizers to serums, sunscreens, masks, and supplements, sold directly to consumers through tula.com with options like auto-delivery and a My Rewards loyalty program. The company differentiates itself by combining probiotic ingredients with superfoods and offering a direct-to-consumer model with subscriptions, starter kits, and travel sizes. Its goal is to help a broad audience address skin concerns such as acne, aging, uneven tone, dark spots, dryness, oiliness, sensitivity, and dullness through probiotic-infused products.
Simplify's Take
What believers are saying
- Shade finder tool boosted Radiant Skin Tint conversions 300% via UserTesting.
- Ulta Beauty partnership doubles assortment every six months since 2018.
- L Catterton Series A and P&G Specialty Beauty integration fuel growth.
What critics are saying
- Ulta dependency risks revenue if shelf space cuts in 12-24 months.
- Ownership dispute with Dr. Rajapaksa erodes founder credibility now.
- Probiotic efficacy lacks FDA standards, invites scrutiny in 18-36 months.
What makes TULA Skincare unique
- TULA uses patented S^6^Pro Complex with probiotic extracts for skin balance.
- Products blend superfoods like prickly pear for hydration and protection.
- Doctor-founded by Dr. Roshini Raj applies gut health to skincare.
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Funding
Total Funding
$12.2M
Below
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Unlimited Paid Time Off
Paid Holidays
Company News
Tula athletes shine at Russian Table Tennis Championship.
SAN FRANCISCO--(BUSINESS WIRE)--UserTesting, a SaaS leader in experience research and insights, today announced customer TULA Skincare boosted conversion rates by 300 percent with the UserTesting® Human Insight Platform. The research and design teams at TULA benefited from the rich human insights collected through the UserTesting platform to design, build, and launch a new shade finder tool on its website. TULA Skincare faced a significant challenge with the launch of “Radiant Skin,” a skin tint available in 30 diverse shades. The company needed to ensure customers could easily find their perfect shade online, a crucial factor for success in the makeup-skincare hybrid category. In the lead up to the Radiant Skin Tint launch, the company utilized UserTesting’s platform to help evaluate its Figma prototypes, employing a unique approach that centers directly on human insights. By engaging actual users in the development process, TULA was able to significantly enhance the effectiveness of its shade finder tool, distilling the quiz from six to three steps and integrating images of real people to bolster user confidence
Earlier, TULA Skincare had also launched the Water Slide hydration-boosting serum featuring niacinamide, barrier-supporting saccharide isomerate, hyaluronic acid, squalane, glycerin, and hydrating prickly pear extract.
Luckily, just in time for the throes of winter, probiotic-based skin-care brand TULA has just launched a 10-minute hydrating mask that is sure to revive your skin no matter the circumstance.
Dr. Rajapaksa, celebrated for her medical expertise and became the face of TULA Skincare.
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About TULA Skincare
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
Early VC
Total Funding
$12.2M
Headquarters
New York City, New York
Founded
2014
There are no jobs for TULA Skincare right now.
Find jobs on Simplify and start your career today