SAN FRANCISCO--(BUSINESS WIRE)--UserTesting, a SaaS leader in experience research and insights, today announced customer TULA Skincare boosted conversion rates by 300 percent with the UserTesting® Human Insight Platform. The research and design teams at TULA benefited from the rich human insights collected through the UserTesting platform to design, build, and launch a new shade finder tool on its website. TULA Skincare faced a significant challenge with the launch of “Radiant Skin,” a skin tint available in 30 diverse shades. The company needed to ensure customers could easily find their perfect shade online, a crucial factor for success in the makeup-skincare hybrid category. In the lead up to the Radiant Skin Tint launch, the company utilized UserTesting’s platform to help evaluate its Figma prototypes, employing a unique approach that centers directly on human insights. By engaging actual users in the development process, TULA was able to significantly enhance the effectiveness of its shade finder tool, distilling the quiz from six to three steps and integrating images of real people to bolster user confidence

Earlier, TULA Skincare had also launched the Water Slide hydration-boosting serum featuring niacinamide, barrier-supporting saccharide isomerate, hyaluronic acid, squalane, glycerin, and hydrating prickly pear extract.