AMSTERDAM, April 23, 2026 - Adyen N.V. (AMS: ADYEN) today announces it has entered into a definitive agreement to acquire 100% of the shares in Talon.One GmbH, a leading platform for loyalty and incentives serving 300+ global merchants, for a total consideration of €750 million. Adyen will finance the acquisition from available cash resources. Talon.One's co-founders, Christoph Gerber and Sebastian Haas, will reinvest a meaningful portion of their proceeds in newly issued ordinary shares in Adyen, underscoring their long-term commitment to the combined business. The transaction is expected to close in the second half of 2026, subject to customary closing conditions and regulatory approvals.

Adyen has agreed to acquire Talon.One, a loyalty and incentives platform serving over 300 global merchants, for €750 million. The deal will combine Adyen's global payments infrastructure and transaction data with Talon.One's real-time decisioning capabilities. The acquisition aims to help merchants establish a consistent customer identity across commerce channels and apply it directly in shoppers' carts. The integration addresses merchants' challenge of maintaining a unified view of customers across different channels.

Talon.One, an incentives platform serving over 300 enterprise brands, has announced a native integration with Adobe Experience Platform, connecting directly with Adobe Real-Time CDP and Adobe Journey Optimizer. The integration enables brands to execute personalised loyalty programmes in real time across web, app and stores with centralised governance and margin controls. The partnership addresses a key enterprise pain point where loyalty programmes often remain static point trackers. Adobe Real-Time CDP unifies customer data whilst Adobe Journey Optimizer orchestrates customer journeys. Talon.One executes loyalty and incentive logic in real time, including eligibility, rewards and redemption tracking across all channels. Available via an Adobe-provided native Source Connector, the integration includes real-time incentives execution, data-driven personalisation and omnichannel consistency. Founded in 2015, Berlin-based Talon.One was recognised in Gartner's 2025 Market Guide for Loyalty Program Vendors.