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Overview
Tamatem is a mobile games publisher focused on the Arabic-speaking market in the MENA region. It partners with international game developers to localize and culturally adapt games for Arab gamers, translating content into Arabic and aligning themes, characters, and narratives with local culture. Tamatem covers multiple genres including racing, MMO RPG, strategy, puzzle, word, story-based, and trivia games. Its business model offers a full publishing service: localization, user acquisition, distribution, cross-promotion, monetization, community support, and whales management (high-spender players). Revenue comes from publishing fees, revenue sharing, and in-game purchases. The company helps developers navigate the MENA market to achieve higher rankings, more revenue, and lasting success. Headquarters are in Amman, Jordan.
About Tamatem
Industries
Consumer Software
Gaming
Company Size
51-200
Company Stage
Early VC
Total Funding
$22.9M
Headquarters
Amman, Jordan
Founded
2013
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Simplify's Take
What believers are saying
- April 2026 funding brought Next Ventures and Square Enix, with Krafton increasing commitment.
- ChinaJoy 2026 signaled international ambition, with Tamatem showcasing its largest Arab pavilion.
- King of Delivery 2 adds local brand integrations, opening higher-margin ad and sponsorship revenue.
What critics are saying
- King of Delivery 2 launched June 25, 2026; one hit cannot offset franchise concentration.
- MENA publishers face brutal user-acquisition economics; Playable Factory must prove revenue synergies fast.
- If Abu Dhabi expansion and global push stall, Tamatem stays a regional publisher with weak defensibility.
What makes Tamatem unique
- Tamatem dominates Arabic localization, with 70-plus games and 300 million downloads by April 2026.
- Its Tamatem Plus network bundles 45-plus local payment methods into one API.
- The April 21, 2026 Playable Factory acquisition adds proprietary playable-ad tech.
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Funding
Total Funding
$22.9M
Below
Industry Average
Funded Over
8 Rounds
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↓ -1%Mobile gaming firm represents Arab gaming industry at Chinese exhibition. Jordanian mobile game developer Tamatem Games takes part in ChinaJoy 2026, held in Shanghai, marking its fourth consecutive participation in the gaming and digital entertainment exhibition (Photo Courtesy of Tamatem Games) By JT | 22:05 August 5, 2026 | AMMAN - Jordanian mobile game developer Tamatem Games takes part in ChinaJoy 2026, held in Shanghai, marking its fourth consecutive participation in the annual gaming and digital entertainment exhibition. According to a Wednesday statement issued by Tamatem Games, which specialises in publishing Arabic-language mobile games across the Middle East and North Africa, the exhibition attracts thousands of companies, developers, publishers and investors from around the world. The company stated that its pavilion was the largest Arab pavilion at this year's exhibition, reflecting its expanded presence compared with previous editions, the Jordan News Agency, Petra, reported. Tamatem Games founder and Chief Executive Officer, Hussam Hammo, said the company's continued participation supports its efforts to expand internationally and increase the visibility of the Arab gaming industry. Hammo highlighted the importance of the Chinese market, noting that a sustained presence there creates opportunities for cooperation and growth. He indicated that the company aims to strengthen ties between Arab gaming companies and Chinese industry partners and expand the international reach of Arab games and talent.
Tamatem launches first internally developed game with King of Delivery 2. The company has integrated local brand partnerships directly into the game world as part of the player experience June 25, 2026 * The sequel introduces an open-world experience focused on deliveries, business management, car collection and city exploration. * The company plans ongoing updates, including new vehicles, areas and gameplay content. Jordan-based publisher Tamatem has launched its first internally developed game King of Delivery 2 as an open-world sequel with in-game brand partnerships. The company described the launch as a major milestone that comes after more than a decade since the release of the original King of Delivery title. Rather than a direct sequel, the company described King of Delivery 2 as a complete reimagining of the original experience, featuring modernised gameplay, upgraded graphics and a larger open world. Players can complete deliveries, collect vehicles, expand businesses and explore a city filled with missions, events and unlockable content. The game also introduces new music, sound effects and progression systems, with Tamatem promising additional vehicles, areas and content through future updates. Launch strategy Tamatem said the launch is particularly significant because it combines the return of the franchise with partnerships from local companies and institutions integrated directly into the game world. "This game is not just a new part, but a complete reimagining of an experience loved by millions, with a modern design, improved graphics and a new gameplay experience that takes it to another level," said Tamatem CEO Hussam Hammo in a post. "What also makes this launch special is the partnerships we have built with a number of leading local companies and institutions, bringing the in-game in an innovative way, in one of the first experiences of its kind in the region. We wanted the ads to be part of the experience, not interrupt it, and add to the fun rather than detract from it." Looking ahead, Tamatem plans to continue expanding the game with new Arab cities and additional partnerships as it works to build what it described as a unique Arabic gaming experience capable of reaching a global audience.
Tamatem acquires Playable Factory to expand into ad tech and accelerate AI-first gaming platform. Tamatem announced the full acquisition of Playable Factory, one of the world's most advanced playable ads platforms, trusted by over 250 clients globally, delivering more than 30 billion ad impressions. April 21, 2026 The acquisition positions Tamatem to integrate one of the most powerful ad tech capabilities in the gaming industry, bringing the best-in-class global technology into its platform. Founded in 2021 in Istanbul, Playable Factory has created over 30,000 playable ads and built industry-leading technology that enables game developers and publishers to scale user acquisition through interactive ad formats, delivering up to 8x higher install conversion rates, 40% higher retention, and significantly stronger lifetime value. In 2025, Playable Factory secured a strategic investment from Ludus Ventures. The funding accelerated the company's expansion beyond gaming, enabling Playable Factory to bring its interactive ad technology to new verticals while strengthening its core platform with AI. "Today is a defining moment for Tamatem. With Playable Factory, Mobidictum Mixer is bringing one of the most advanced playable ads technologies in the world into its platform. This allows Mobidictum Mixer to combine content, distribution, payments, and now world-class advertising technology to build a fully integrated gaming ecosystem." Hussam Hammo, CEO of Tamatem Founded in 2013, Tamatem has built its leadership in MENA by focusing on culturally relevant content and solving key infrastructure challenges in the region. The company has published over 70 localized games, reaching more than 300 million downloads and over 3 million monthly active users. A core part of Tamatem's infrastructure is Tamatem Plus, its payments network, which integrates over 45 local payment methods into a single API, enabling hundreds of gaming and app companies to monetize effectively across the region. "Playable Factory has built a platform trusted by leading gaming companies across Europe and the US. Joining Tamatem allows Mobidictum Mixer to scale this technology globally, while continuing to deliver high-performance solutions to its partners." Berat Oguz, Founder and CEO of Playable Factory With this acquisition, Tamatem is entering a new phase as an AI-first gaming platform. The company is actively investing in AI across all layers of its business, from creating games faster and more efficiently, to generating and optimizing advertising creatives at scale, to enabling new forms of interactive and personalized player experiences. The long-term vision is to leverage AI to fundamentally transform how games are built, marketed, and experienced, unlocking faster production cycles, smarter growth, and entirely new gameplay formats. The announcement comes as Tamatem welcomes Next Ventures and Square Enix as new investors, with existing investor Krafton increasing its commitment, bringing the total funding raised by the company to over $25 million. Tamatem now operates across six offices in Amman, Riyadh, Abu Dhabi, Cairo, Istanbul, and Baghdad, with a team of 180 employees. The company plans to expand beyond MENA into new markets, combining content, infrastructure, ad tech, and AI to build a global gaming platform originating from the region. Mobidictum Mixer send the latest and exclusive reports for the game industry to your email inbox. Mobidictum Mixer won't send you spam. Unsubscribe at any time. Your email address will not be published. Required fields are marked *
MENA gaming leader Tamatem acquires turkey's Playable Factory. News - 21 April, 2026 * Jordan-based gaming company Tamatem has fully acquired Playable Factory, a global playable ads platform. * Founded in 2018 in Istanbul, Playable Factory enables game developers to scale user acquisition, delivering up to 8x higher conversion rates and improved retention. * Founded in 2013 by Hussam Hammo, Tamatem is the leading Arabic mobile games publisher in the region with over 70+ published games, reaching 300 million downloads and over 3 million monthly active users. * The acquisition strengthens Tamatem's ecosystem, integrating ad tech alongside content, distribution, and payments infrastructure. * The company is positioning itself as an AI-first gaming platform, investing in AI-driven game development and advertising optimisation. * Tamatem, a Wamda Capital portfolio company, has raised $25 million+ in funding, with new investors including Next Ventures and Square Enix, alongside existing investor Krafton. Tamatem, the leading mobile games publisher in the MENA region, today announced the full acquisition of Playable Factory, one of the world's most advanced and widely deployed playable ad platforms, serving top gaming companies globally and generating more than 30 billion impressions. Founded in Istanbul in 2018, Playable Factory has created over 90,000 playable ads and built industry-leading technology. This technology enables game developers and publishers to scale user acquisition through interactive ad formats, delivering up to 8x higher install conversion rates, 40% higher retention, and significantly stronger lifetime value. The acquisition positions Tamatem to integrate one of the most powerful ad tech capabilities in the gaming industry, bringing best-in-class global technology into its platform. "Today is a defining moment for Tamatem," said Hussam Hammo, CEO of Tamatem. "With Playable Factory, we're bringing one of the most advanced playable ads technologies in the world into our platform. This allows us to combine content, distribution, payments, and now world-class advertising technology to build a fully integrated gaming ecosystem." Founded in 2013, Tamatem has built its leadership in MENA by focusing on culturally relevant content and solving key infrastructure challenges in the region. The company has published over 70 localised games, reaching more than 300 million downloads and over 3 million monthly active users. A core part of Tamatem's infrastructure is Tamatem Plus, its payments network, which integrates over 45 local payment methods into a single API, enabling hundreds of gaming and app companies to monetise effectively across the region. "Playable Factory has built a platform trusted by leading gaming companies across Europe and the US," said Berat Oguz, founder and CEO of Playable Factory. "Joining Tamatem allows us to scale this technology globally while continuing to deliver high-performance solutions to our partners." With this acquisition, Tamatem is entering a new phase as an AI-first gaming platform. The company is actively investing in AI across all layers of its business, from creating games faster and more efficiently, to generating and optimising advertising creatives at scale, to enabling new forms of interactive and personalised player experiences. The long-term vision is to leverage AI to fundamentally transform how games are built, marketed, and experienced, unlocking faster production cycles, smarter growth, and entirely new gameplay formats. The announcement comes as Tamatem welcomes Next Ventures and Square Enix as new investors, with existing investor Krafton increasing its commitment, bringing total funding raised by the company to over $25 million. Tamatem now operates across six offices in Amman, Riyadh, Abu Dhabi, Cairo, Istanbul, and Baghdad, with a team of 180 employees. The company plans to expand beyond MENA into new markets, combining content, infrastructure, ad tech, and AI to build a global gaming platform originating from the region.
Tamatem, the Jordan-born mobile games publisher that has become a household name in MENA’s gaming scene, is making a serious move into advertising technology.
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About Tamatem
Industries
Consumer Software
Gaming
Company Size
51-200
Company Stage
Early VC
Total Funding
$22.9M
Headquarters
Amman, Jordan
Founded
2013
Tamatem is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today