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About
Tapad focuses on cross-device identity resolution, helping businesses connect with customers across smartphones, tablets, and computers. They provide solutions for programmatic targeting, media measurement, and attribution, which allow marketers to automate ad placements and evaluate campaign effectiveness. Unlike competitors, Tapad emphasizes improving data quality and preparing clients for data privacy changes. Their goal is to enhance marketing effectiveness by enabling personalized campaigns that boost customer engagement.
Company Stage
Acquired
Employees
51-200
Industries
Data & Analytics, Consumer Software
Total Funding
$38.2M
Headquarters
New York City, New York
Founded
2010
Simplify's Take
What believers are saying
- Rising demand for privacy-safe solutions boosts Tapad's identity resolution technologies.
- Connected TV advertising growth creates new opportunities for Tapad's cross-device solutions.
- IoT expansion increases demand for Tapad's complex identity resolution services.
What critics are saying
- Competition from LiveRamp and The Trade Desk threatens Tapad's market share.
- Ad-blockers and privacy-focused browsers may reduce Tapad's solution effectiveness.
- Regulatory scrutiny on data privacy poses compliance challenges for Tapad.
What makes Tapad unique
- Tapad's proprietary Tapad Graph offers unparalleled cross-device identity resolution.
- The company excels in privacy-safe marketing solutions, crucial in today's regulatory environment.
- Tapad's partnerships with Snowflake and Forrester enhance its data integration capabilities.
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Benefits
Generous PTO, sick time off, and paid Volunteer Time Off (VTO)
401(k) matching, Life, LTD & STD Insurance, dental, vision, and tele-health plan with 24/7 access to a dedicated team of physical and mental healthcare providers
Ongoing training, which will include access to peer-led professional development, continuous education reimbursement, and an abundance of e-learning resources to help you stay sharp
Unlimited snacks and beverages for local staff in-office, collaboration lunches (virtual lunches for remote teammates)
Discounts on wellness programs
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