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About
Tapad focuses on cross-device identity resolution, helping businesses connect with customers across smartphones, tablets, and computers. They provide solutions for programmatic targeting, media measurement, and attribution, which allow marketers to automate ad placements and evaluate campaign effectiveness. Unlike competitors, Tapad emphasizes improving data quality and preparing clients for data privacy changes. Their goal is to enhance marketing effectiveness by enabling personalized campaigns that boost customer engagement.
Company Stage
M&A
Employees
51-200
Industries
Data & Analytics, Consumer Software
Total Funding
$317.6M
Headquarters
N/A
Founded
2010
Simplify's Take
What believers are saying
- Tapad's solutions improve data quality and marketing effectiveness, which can lead to higher customer engagement and satisfaction.
- The partnership with Snowflake allows Tapad to leverage a robust cloud data platform, enhancing its data capabilities.
- Tapad's focus on privacy-safe identity resolution positions it well for future regulatory changes, ensuring long-term relevance.
What critics are saying
- The ad tech market is highly competitive, and Tapad must continuously innovate to maintain its edge.
- Dependence on partnerships, such as those with Snowflake and Forrester, could pose risks if these relationships change or end.
What makes Tapad unique
- Tapad's specialization in cross-device identity resolution sets it apart in the ad tech market, where many competitors focus on single-device solutions.
- Their focus on privacy-safe solutions aligns with the increasing regulatory emphasis on data privacy, giving them a competitive edge.
- Partnerships with industry leaders like Snowflake and Forrester Consulting enhance Tapad's credibility and expand its market reach.
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Benefits
Generous PTO, sick time off, and paid Volunteer Time Off (VTO)
401(k) matching, Life, LTD & STD Insurance, dental, vision, and tele-health plan with 24/7 access to a dedicated team of physical and mental healthcare providers
Ongoing training, which will include access to peer-led professional development, continuous education reimbursement, and an abundance of e-learning resources to help you stay sharp
Unlimited snacks and beverages for local staff in-office, collaboration lunches (virtual lunches for remote teammates)
Discounts on wellness programs
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