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About Tapad
Industries
Data & Analytics
Consumer Software
Company Size
51-200
Company Stage
Acquired
Total Funding
$679.3M
Headquarters
New York City, New York
Founded
2010
Overview
Tapad focuses on cross-device identity resolution, helping businesses connect with customers across smartphones, tablets, and computers. They provide solutions for programmatic targeting, media measurement, and attribution, which allow marketers and advertisers to engage their audiences effectively and assess their marketing efforts. Tapad stands out by enhancing data quality and preparing clients for stricter data privacy regulations. Their goal is to enable personalized marketing campaigns that improve customer engagement and satisfaction.
Simplify's Take
What believers are saying
- Increased demand for privacy-safe identity solutions boosts Tapad's market potential.
- Growing interest in cross-device measurement enhances Tapad's value proposition.
- Expansion of programmatic advertising budgets supports Tapad's automated ad buying solutions.
What critics are saying
- Emerging identity resolution technologies threaten Tapad's market share.
- Cookie-less advertising trends challenge Tapad's traditional data collection methods.
- Evolving privacy regulations may impose stricter compliance requirements on Tapad.
What makes Tapad unique
- Tapad offers privacy-safe identity solutions as third-party cookies phase out.
- Tapad's proprietary Tapad Graph provides unprecedented cross-device consumer behavior insights.
- Tapad partners with Snowflake for enhanced data integration and analytics.
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Funding
Total Funding
$679.3M
Above
Industry Average
Funded Over
3 Rounds
Battery VenturesBenefits
Generous PTO, sick time off, and paid Volunteer Time Off (VTO)
401(k) matching, Life, LTD & STD Insurance, dental, vision, and tele-health plan with 24/7 access to a dedicated team of physical and mental healthcare providers
Ongoing training, which will include access to peer-led professional development, continuous education reimbursement, and an abundance of e-learning resources to help you stay sharp
Unlimited snacks and beverages for local staff in-office, collaboration lunches (virtual lunches for remote teammates)
Discounts on wellness programs
Company News
CrediFi, which provides data and analytics to the commercial real estate finance sector, has raised $8 million in Series A funding.
TapAd, Inc. recently partnered with Forrester Consulting to evaluate the current state of customer data-driven marketing and surveyed over 300 global marketing decision makers at the brand and agency levels.
Also in this episode: Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor for $280 million.
Tapad, which specialises in privacy-safe, cross-device identity resolution, has announced a partnership with Snowflake, the cloud data platform, to list data on Snowflake Data Marketplace.
 Tapad, the global leader in privacy-safe, cross-device identity resolution, announced a partnership with Snowflake, the cloud data platform
There are no jobs for Tapad right now.
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About Tapad
Industries
Data & Analytics
Consumer Software
Company Size
51-200
Company Stage
Acquired
Total Funding
$679.3M
Headquarters
New York City, New York
Founded
2010
There are no jobs for Tapad right now.
Find jobs on Simplify and start your career today