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About Tapad
Industries
Data & Analytics
Consumer Software
Company Size
51-200
Company Stage
Acquired
Total Funding
$38.2M
Headquarters
New York City, New York
Founded
2010
Overview
Tapad specializes in cross-device identity resolution, helping businesses connect with their customers across various devices like smartphones, tablets, and computers. Their products work by enabling programmatic targeting, which automates the buying and placement of ads, and by providing media measurement and attribution tools that assess the effectiveness of advertising campaigns. Unlike many competitors, Tapad focuses on improving data quality and preparing clients for stricter data privacy regulations, ensuring they can still engage effectively with their audience. The goal of Tapad is to enhance marketing effectiveness for marketers, advertisers, and media companies by offering solutions that create personalized and impactful marketing campaigns.
Simplify's Take
What believers are saying
- Rising demand for privacy-safe solutions boosts Tapad's identity resolution technologies.
- Connected TV advertising growth creates new opportunities for Tapad's cross-device solutions.
- IoT expansion increases demand for Tapad's complex identity resolution services.
What critics are saying
- Competition from LiveRamp and The Trade Desk threatens Tapad's market share.
- Ad-blockers and privacy-focused browsers may reduce Tapad's solution effectiveness.
- Regulatory scrutiny on data privacy poses compliance challenges for Tapad.
What makes Tapad unique
- Tapad's proprietary Tapad Graph offers unparalleled cross-device identity resolution.
- The company excels in privacy-safe marketing solutions, crucial in today's regulatory environment.
- Tapad's partnerships with Snowflake and Forrester enhance its data integration capabilities.
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Funding
Total Funding
$38.2M
Meets
Industry Average
Funded Over
3 Rounds
Battery VenturesBenefits
Generous PTO, sick time off, and paid Volunteer Time Off (VTO)
401(k) matching, Life, LTD & STD Insurance, dental, vision, and tele-health plan with 24/7 access to a dedicated team of physical and mental healthcare providers
Ongoing training, which will include access to peer-led professional development, continuous education reimbursement, and an abundance of e-learning resources to help you stay sharp
Unlimited snacks and beverages for local staff in-office, collaboration lunches (virtual lunches for remote teammates)
Discounts on wellness programs
Company News
CrediFi, which provides data and analytics to the commercial real estate finance sector, has raised $8 million in Series A funding.
TapAd, Inc. recently partnered with Forrester Consulting to evaluate the current state of customer data-driven marketing and surveyed over 300 global marketing decision makers at the brand and agency levels.
Also in this episode: Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor for $280 million.
Tapad, which specialises in privacy-safe, cross-device identity resolution, has announced a partnership with Snowflake, the cloud data platform, to list data on Snowflake Data Marketplace.
Tapad, the global leader in privacy-safe, cross-device identity resolution, announced a partnership with Snowflake, the cloud data platform
There are no jobs for Tapad right now.
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About Tapad
Industries
Data & Analytics
Consumer Software
Company Size
51-200
Company Stage
Acquired
Total Funding
$38.2M
Headquarters
New York City, New York
Founded
2010
There are no jobs for Tapad right now.
Find jobs on Simplify and start your career today