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About Tapad
Industries
Data & Analytics
Consumer Software
Company Size
51-200
Company Stage
Acquired
Total Funding
$679.3M
Headquarters
New York City, New York
Founded
2010
Overview
Tapad focuses on cross-device identity resolution, helping businesses connect with customers across smartphones, tablets, and computers. They provide solutions for programmatic targeting, media measurement, and attribution, which allow marketers to assess the effectiveness of their advertising campaigns. Unlike competitors, Tapad emphasizes adapting to data privacy regulations while enhancing data quality for personalized marketing. Their goal is to empower businesses to understand their customers better and improve marketing effectiveness across multiple devices.
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Simplify's Take
What believers are saying
- The rise of connected TV advertising boosts demand for cross-device identity solutions.
- Increased focus on privacy-enhancing technologies aligns with Tapad's privacy-safe solutions.
- Growing importance of first-party data supports Tapad's identity resolution services.
What critics are saying
- Increased competition from companies like LiveRamp and Neustar threatens Tapad's market share.
- Ad-blockers and privacy-focused browsers may reduce Tapad's solution effectiveness.
- Privacy regulations like CCPA and GDPR could increase compliance costs for Tapad.
What makes Tapad unique
- Tapad's proprietary Tapad Graph offers unique cross-device identity resolution capabilities.
- The company specializes in privacy-safe marketing solutions, crucial in today's regulatory environment.
- Tapad's partnership with Snowflake enhances data accessibility and integration for clients.
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Funding
Total Funding
$679.3M
Above
Industry Average
Funded Over
3 Rounds
Battery VenturesBenefits
Generous PTO, sick time off, and paid Volunteer Time Off (VTO)
401(k) matching, Life, LTD & STD Insurance, dental, vision, and tele-health plan with 24/7 access to a dedicated team of physical and mental healthcare providers
Ongoing training, which will include access to peer-led professional development, continuous education reimbursement, and an abundance of e-learning resources to help you stay sharp
Unlimited snacks and beverages for local staff in-office, collaboration lunches (virtual lunches for remote teammates)
Discounts on wellness programs
Company News
CrediFi, which provides data and analytics to the commercial real estate finance sector, has raised $8 million in Series A funding.
TapAd, Inc. recently partnered with Forrester Consulting to evaluate the current state of customer data-driven marketing and surveyed over 300 global marketing decision makers at the brand and agency levels.
Also in this episode: Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor for $280 million.
Tapad, which specialises in privacy-safe, cross-device identity resolution, has announced a partnership with Snowflake, the cloud data platform, to list data on Snowflake Data Marketplace.
Tapad, the global leader in privacy-safe, cross-device identity resolution, announced a partnership with Snowflake, the cloud data platform
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About Tapad
Industries
Data & Analytics
Consumer Software
Company Size
51-200
Company Stage
Acquired
Total Funding
$679.3M
Headquarters
New York City, New York
Founded
2010
There are no jobs for Tapad right now.
Find jobs on Simplify and start your career today
People Also Viewed
Discover companies similar to Tapad