Tapad

Tapad

Cross-device identity resolution for marketers

About Tapad

Simplify's Rating
Why Tapad is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

51-200

Company Stage

Acquired

Total Funding

$679.3M

Headquarters

New York City, New York

Founded

2010

Overview

Tapad focuses on cross-device identity resolution, helping businesses connect with customers across smartphones, tablets, and computers. They provide solutions for programmatic targeting, media measurement, and attribution, which allow marketers and advertisers to engage their audiences effectively and assess their marketing efforts. Tapad stands out by enhancing data quality and preparing clients for stricter data privacy regulations. Their goal is to enable personalized marketing campaigns that improve customer engagement and satisfaction.

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Simplify's Take

What believers are saying

  • Increased demand for privacy-safe identity solutions boosts Tapad's market potential.
  • Growing interest in cross-device measurement enhances Tapad's value proposition.
  • Expansion of programmatic advertising budgets supports Tapad's automated ad buying solutions.

What critics are saying

  • Emerging identity resolution technologies threaten Tapad's market share.
  • Cookie-less advertising trends challenge Tapad's traditional data collection methods.
  • Evolving privacy regulations may impose stricter compliance requirements on Tapad.

What makes Tapad unique

  • Tapad offers privacy-safe identity solutions as third-party cookies phase out.
  • Tapad's proprietary Tapad Graph provides unprecedented cross-device consumer behavior insights.
  • Tapad partners with Snowflake for enhanced data integration and analytics.

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Funding

Total Funding

$679.3M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Generous PTO, sick time off, and paid Volunteer Time Off (VTO)

401(k) matching, Life, LTD & STD Insurance, dental, vision, and tele-health plan with 24/7 access to a dedicated team of physical and mental healthcare providers

Ongoing training, which will include access to peer-led professional development, continuous education reimbursement, and an abundance of e-learning resources to help you stay sharp

Unlimited snacks and beverages for local staff in-office, collaboration lunches (virtual lunches for remote teammates)

Discounts on wellness programs

Company News

AlleyWatch
Aug 24th, 2024
#NYCtech Week in Review

CrediFi, which provides data and analytics to the commercial real estate finance sector, has raised $8 million in Series A funding.

Tapad
Sep 23rd, 2021
TapAd, Inc. partners with Forresterconsulting

TapAd, Inc. recently partnered with Forrester Consulting to evaluate the current state of customer data-driven marketing and surveyed over 300 global marketing decision makers at the brand and agency levels.

AdExchanger
Feb 26th, 2021
Tapad sold assets to Experian Health in the amount of $280M on Nov 1st 21'.

Also in this episode: Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor for $280 million.

CMO
Oct 15th, 2020
Tapad partners with Snowflake Inc.

Tapad, which specialises in privacy-safe, cross-device identity resolution, has announced a partnership with Snowflake, the cloud data platform, to list data on Snowflake Data Marketplace.

SalesTechStar
Oct 8th, 2020
Tapad Listed as Partner on Snowflake Data Marketplace

 Tapad, the global leader in privacy-safe, cross-device identity resolution, announced a partnership with Snowflake, the cloud data platform

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