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Overview
Tapad provides cross-device identity resolution in the ad tech market, helping marketers connect users across smartphones, tablets, and computers. Its core product builds an identity graph that links across devices to enable programmatic targeting, media measurement, and attribution. The approach focuses on data quality and privacy, aiming to keep advertising effective even as data access changes. The goal is to help marketers engage audiences across devices and prove the impact of their campaigns by linking exposures to outcomes.
About Tapad
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Acquired
Total Funding
$679.3M
Headquarters
New York City, New York
Founded
2010
Simplify's Take
What believers are saying
- Telenor acquisition in 2016 provides telecom data and global infrastructure.
- Offices in 10 cities including New York, London, Oslo enable expansion.
- Forrester partnership surveys 300+ marketers on data-driven strategies.
What critics are saying
- Google Privacy Sandbox eliminates third-party cookies in Chrome since 2024.
- Trade Desk UID2.0 achieves 80% DSP adoption by mid-2025, eroding share.
- Apple ATT cuts iOS attribution 60-70%, halving mobile campaign revenue.
What makes Tapad unique
- Tapad Graph connects billions of devices for cross-device identity resolution.
- Privacy-safe CDP converts first/third-party data into personalized campaigns.
- Gold-standard Device Graph licensed since 2015 in ad tech ecosystem.
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Funding
Total Funding
$679.3M
Above
Industry Average
Funded Over
9 Rounds
Battery VenturesBenefits
Generous PTO, sick time off, and paid Volunteer Time Off (VTO)
401(k) matching, Life, LTD & STD Insurance, dental, vision, and tele-health plan with 24/7 access to a dedicated team of physical and mental healthcare providers
Ongoing training, which will include access to peer-led professional development, continuous education reimbursement, and an abundance of e-learning resources to help you stay sharp
Unlimited snacks and beverages for local staff in-office, collaboration lunches (virtual lunches for remote teammates)
Discounts on wellness programs
Growth & Insights and Company News
6 month growth
↑ 15%1 year growth
↑ 15%2 year growth
↑ 15%CrediFi, which provides data and analytics to the commercial real estate finance sector, has raised $8 million in Series A funding.
TapAd, Inc. recently partnered with Forrester Consulting to evaluate the current state of customer data-driven marketing and surveyed over 300 global marketing decision makers at the brand and agency levels.
Also in this episode: Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor for $280 million.
Tapad, which specialises in privacy-safe, cross-device identity resolution, has announced a partnership with Snowflake, the cloud data platform, to list data on Snowflake Data Marketplace.
Tapad, the global leader in privacy-safe, cross-device identity resolution, announced a partnership with Snowflake, the cloud data platform
There are no jobs for Tapad right now.
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About Tapad
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Acquired
Total Funding
$679.3M
Headquarters
New York City, New York
Founded
2010
There are no jobs for Tapad right now.
Find jobs on Simplify and start your career today