Work Here?
About
Tapad focuses on cross-device identity resolution, helping businesses connect with customers across smartphones, tablets, and computers. They provide solutions for programmatic targeting, media measurement, and attribution, allowing marketers to assess the effectiveness of their advertising campaigns. Unlike competitors, Tapad emphasizes improving data quality and preparing clients for data privacy changes. Their goal is to enhance marketing effectiveness by enabling personalized campaigns that boost customer engagement.
Company Stage
Acquired
Employees
51-200
Industries
Data & Analytics, Consumer Software
Total Funding
$38.2M
Headquarters
New York City, New York
Founded
2010
Simplify's Take
What believers are saying
- Partnership with Snowflake enhances data accessibility through Snowflake Data Marketplace.
- Tapad's identity-driven solutions improve campaign cost-effectiveness for marketers.
- Growing IoT device usage increases demand for Tapad's cross-device identity solutions.
What critics are saying
- Experian's acquisition of Tapad assets may lead to increased competition.
- Data privacy regulations could impact Tapad's data collection and utilization.
- Partnerships like with Forrester may not yield expected competitive advantages.
What makes Tapad unique
- Tapad offers privacy-safe cross-device identity resolution, a unique market proposition.
- Their proprietary Tapad Graph provides unprecedented consumer behavior insights across devices.
- Tapad's solutions enhance personalization at scale, setting them apart in ad tech.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Generous PTO, sick time off, and paid Volunteer Time Off (VTO)
401(k) matching, Life, LTD & STD Insurance, dental, vision, and tele-health plan with 24/7 access to a dedicated team of physical and mental healthcare providers
Ongoing training, which will include access to peer-led professional development, continuous education reimbursement, and an abundance of e-learning resources to help you stay sharp
Unlimited snacks and beverages for local staff in-office, collaboration lunches (virtual lunches for remote teammates)
Discounts on wellness programs
There are no jobs for Tapad right now.
Find jobs on Simplify and start your career today