Make every festive pick a 10.10 with Tata CLiQ's flagship festive sale. BusinessWire India Mumbai (Maharashtra) [India], October 5: Tata CLiQ is hosting its annual flagship 10.10 sale on Tata CLiQ Fashion and Tata CLiQ Luxury, from October 8 to October 18, 2026. With attractive offers across various categories, such as apparel, beauty, accessories, footwear, jewellery, watches, and more, it's indeed the best time to shop for everything one needs to celebrate in style this festive season, from elevated fashion and beauty to thoughtful gifting and refined touches for one's home. This sale, Tata CLiQ Fashion and Tata CLiQ Luxury have introduced a Festive Pass and Collectors Card, respectively, which offers customers additional offers and other perks that can be availed till 31 December 2026, allowing customers the opportunity to maximise savings on successive purchases along with free shipping, subject to T & C. Mr. Gopal Asthana, CEO, Tata CLiQ, said, "The 10.10 sale on Tata CLiQ Fashion and Tata CLiQ Luxury is one of our biggest and most anticipated sale events, bringing together a thoughtfully curated assortment across fashion, luxury, and beauty. We anticipate stronger growth this year compared to last year's sale event, with categories like ethnic wear for men and women, footwear, accessories, beauty, and watches driving growth. To cater to the demand, we've introduced new collections from an array of brands, along with initiatives like Festive Pass and Collectors Card, which will enable customers to shop and save big this festive season. We look forward to making this sale event a rewarding shopping experience for the consumers." It's all about big brands, standout deals, and more ways to win this 10.10 sale on Tata CLiQ Fashion. From door-opening deals, weekend price crashes to timed drops, and more, the sale will offer customers 10X the style and 10X the rewards. Tata CLiQ Fashion's Festive Pass keeps the celebrations going with multiple offer brackets unlocked across successive purchases along with free shipping. Whether you're refreshing your festive wardrobe, updating your beauty edit or shopping for the season, every visit brings another reason to come back and unlock more. Leading menswear brands like Arrow, Levi's, Rare Rabbit, Spykar, and U.S. Polo Assn. are at a minimum of 40-50% off, while women's western wear brands like Forever New is up to 50% off and Only and Rareism are a minimum 30% off. Biba, Libas, Soch, and W in Indian wear also have offers one can't miss. Marks & Spencer in the intimate wear category also has offers. Find your next pair from footwear brands like adidas Originals, Skechers, and Nike which are up to 50% off, and Campus, Metro & Mochi, and Woodland are a minimum 30% off. In addition, Decathlon is offering up to 70% off across its product categories. Elevate your festive look this season as Giva, Mia by Tanishq, and Palmonas in the jewellery category have irresistible offers. Explore timepieces from Casio, French Connection, and Timex that are up to 60% off and Titan which is at a minimum 20% off. Eyewear from Armani Exchange, Oakley, and Ray-Ban, which have unmissable offers. The accessories section features brands like Aldo, Miraggio, and Mokobara which are at a minimum 30% off, while Guess, IRTH by House of Titan, and Hidesign also have offers. D'Decor and Prestige in the home category have exciting offers. Gear up with gadgets from brands like Marshall, Noise, Samsung, and Sony, which are up to 60% off. Get festive-ready with your favourite beauty picks. From skincare and haircare to makeup and fragrances, discover and shop for everything you need on Tata CLiQ Palette, which can be accessed on the Tata CLiQ Fashion app. Makeup must-haves from Maybelline New York and Lakme are up to 35-50% off, while M.A.C is at a flat 20% off, plus complimentary gifts with every purchase. Give your skin the nourishment it deserves with brands like Cetaphil, Neutrogena, and The Face Shop at up to 35% off. Avail offers on haircare brands like L'Oreal Paris, Schwarzkopf Professional, and Wella Professionals. Fragrance favourites from Calvin Klein, Nautica, Rabanne, and Skinn by Titan have attractive offers. Tata CLiQ Luxury, India's premier luxury lifestyle platform, invites consumers to discover and shop from leading global and Indian premium and luxury brands across categories. Curated for exceptional taste, the platform brings together renowned brands and considered finds for those who believe that true indulgence is about choosing well. The platform has also introduced Collector's Card, which will enable customers to unlock multiple offers with every purchase. Pick from the finest fashion finds in menswear from Calvin Klein Jeans, Gant, Lacoste, and True Religion, along with The Collective, and womenswear from byTiMo, Guess, Juicy Couture, Karen Millen, MAC Duggal, and more. The intimate wear category features brands like Calvin Klein Underwear and Mysthelle. Pair your attire with stylish footwear from brands like Asics, Cole Haan, Nike, and Puma. The kids category on the platform features brands such as Choupette, Moschino, and The Baby Trunk. Discover the best names in Indian fashion and design in the Indiluxe section, including Da Milano, Masaba, Ritu Kumar, Rosso Brunello, and S & N by Shantnu & Nikhil. This festive season, eyewear brands such as Oakley, Off-White, Prada, Tom Ford, and Versace are worth a closer look. The accessories section features Aldo, Charles & Keith, Delsey Paris, Guess, and more. Standout timepieces from Fossil, Guess, Maserati, Michael Kors, Titan, and more are available along with special offers on Swiss brands. The fashion jewellery category features brands like Emporio Armani, Juwelina Paris, Swarovski, and Ted Baker. Refresh your home with offerings from brands such as Hafele, Le Creuset, Smeg, Spread Spain, and more. Iconic fragrances from Bvlgari, Jean Paul Gaultier, Tom Ford, and Yves Saint Laurent are also available to shop. In the beauty category, leading brands including Aveda, K18, and Moroccanoil in haircare; Bobbi Brown, Dolce & Gabbana, and M.A.C in makeup; Caudalie, Clinique, Estee Lauder, and Forest Essentials in skincare; Dyson in tools and accessories; and L'Occitane and Lush in bath and body bring together a curated selection of must-have products. Tata CLiQ Fashion and Tata CLiQ Luxury are offering a 12.5% instant discount on American Express Cards, HSBC Bank Credit Cards, and Kotak Bank Credit Cards. These offers are only valid from October 05 - October 18, 2026, subject to T & C. Shop here - (ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same) Disclaimer: No Business Standard Journalist was involved in creation of this content First Published: Oct 05 2026 | 6:00 PM IST

YouTube Shopping expands merchant ecosystem and unveils new AI tools, as payouts to Indian creator surge over 160%. Published on: 24 Sep 2026, 2:08 am Updated on: 24 Sep 2026, 2:08 am YouTube partners with Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ, creating India's most comprehensive shopping catalog on a single digital platform across value, horizontal, and premium retail. Average Indian creator affiliate payouts surge over 160% year-over-year, outpacing 100% global growth. New assistive AI features, including Ask YouTube for Shopping and Dynamic Global Retail Tags, simplify product discovery and cross-border monetization. MUMBAI, India - September 24, 2026: YouTube today announced a significant milestone for its YouTube Shopping affiliate program in India, expanding the global partnership with Amazon to India, alongside welcoming new partners, AJIO, Meesho, Snapdeal and Tata CLiQ, which wil rol out soon. Together with existing partners Flipkart, Myntra, Nykaa, Purp le, Shopsy and Tira, the expansion creates India's most comprehensive commerce catalog in one place, unlocking an unprecedented breadth of choice for both creators and consumers. Viewers can now discover and make purchase decisions across value marketplaces, major retailers, and specialized beauty brands. Over the past two years, colaborative momentum with these retail leaders has turned YouTube into a trusted engine for product discovery and purchase decisions: over 450 milion logged-in users in India search for shopping-related content1 and Indian shopping-related watch time is up 55% year-over-year2. This milestone arrives alongside strong economic momentum for Indian creators. Average creator payouts in India grew more than 160% year over year from Q1 2025 to Q1 20263. Over 50% of eligible Indian creators are now enroled in the program4, clocking a growth of 200% year over year and tagging over 19 milion videos 5. Gunjan Soni, Managing Director - India, YouTube, said, "We've crossed an incredible milestone where trusted creator voices, a comprehensive retail catalog, and AI meet at a massive scale. With this expansion in retail partners we are meeting the 450 milion+ Indians searching for products on YouTube, with India's most comprehensive digital storefront in the country. With our creators seeing life-changing revenue, and our merchant partners and brands seeing measurable impact, we're building a thriving economy where creativity directly leads to commerce." Nidhi Thakkar, Head of Social Commerce - Emerging Countries, Amazon, said, "Shoppers are increasingly turning to creator content to discover and evaluate products they love. Our partnership with YouTube makes this journey more seamless, enabling customers to move from a creator's recommendation to a confident purchase on Amazon in just a few taps. For creators, the integration also opens new opportunities to turn their influence into meaningful commerce outcomes. At Amazon, we 1YouTube internal data, June 2026 2YouTube internal data, April 2026 3YouTube internal data, year over year from Q1 2025 to Q1 2026. 4YouTube internal data, May 2026 5YouTube internal data, June 2026 are focused on making it easier for customers to shop with ease, helping creators build sustainable businesses, and strengthening the connection between inspiration and purchase." Arpan Biswas, Marketing Head, Reliance AJIO, said, "Content and commerce are converging faster than ever, and creators are at the center of it. By joining the YouTube Shopping program, AJIO is investing in shoppable, creator-led experiences that make fashion discovery effortless for mi lions of young shoppers across the country. We see this as a meaningful part of how we grow the brand this festive season and beyond." Nikita Dawda, General Manager, Content Commerce, Meesho, said, "For creators, the opportunity with YouTube Shopping is significant. It brings together YouTube's reach and Meesho's wide and affordable selection, giving creators more products to build content around and a stronger opportunity to translate their influence into earnings. With the potential to double their earnings through the partnership, creators can benefit directly from the commerce their content generates. At the same time, consumers get a more seamless journey from discovering a product through a creator they folow to purchasing it on Meesho, while selers gain another avenue to reach relevant audiences through content. By bringing together creators, consumers and selers at scale, we believe this partnership can further accelerate Content Commerce in India." Achint Setia, CEO, Snapdeal, said, "Creators have become one of the most powerful drivers of product discovery in India today. At Snapdeal, we've been working closely with thousands of creators to help GenZ shoppers discover value fashion and lifestyle products they love. Our partnership with YouTube Shopping takes this further by making the journey from discovery to purchase far more seamless. It creates exciting new opportunities for creators to monetize their influence, for se lers to reach highly engaged audiences, and for shoppers across Bharat to discover great products with just a few taps." Gopal Asthana, CEO, Tata CLiQ, said, "At Tata CLiQ, our focus has always been on curating authentic, premium fashion and lifestyle brands for Indian consumers. Joining the YouTube Shopping affiliate program alows us to integrate our catalog into rich, contextual storyte ling, where consumers can find inspiration. This enables them to move seamlessly from discovering a curated look on video to exploring and shopping for it on Tata CLiQ, without friction. We are excited to unlock this new channel of growth." Prakash Subramanian - Head of Growth Marketing, Tira, said, "YouTube has been a critical partner in unlocking creator commerce for Tira. The program unlocked deeper integration within the existing creator ecosystem, unlocking both content volume and revenue from the said activations. The partnership has yielded great results, with creator engagement growing by 2x, welcoming thousands of new shoppers to Tira every day." Aditya Mujumdar, Director, Brand Management, Purplle, said, "YouTube Shopping has become a real commerce channel for Purple, not an experiment. In under a year, creator-tagged videos have driven close to a quarter of a milion orders on Purple, and the number of creators earning from us every month has grown by two-thirds. What makes it work is the data: every order traces back to the creator and the exact video that drove it, refreshed daily, which lets us reward creators for outcomes rather than reach. Nearly 3,000 creators have earned a commission on Purple products, most with under a milion subscribers, and the biggest earners speak to their audiences in Telugu, Tamil and Odia. That's the creator economy working exactly as it should." New AI tools and features that work for creators, viewers, and brands. YouTube also introduced new features to help viewers research products and help creators grow their businesses. We're launching new capabilities to Ask YouTube to make viewers' shopping journeys easier. With Ask YouTube viewers can ask questions and folow-ups as needed through an interactive experience, whether you're on the go or with voice commands while watching on TV. When watching a video that interests them, viewers can ask questions - such as about specs - about the product directly on the video's watch page. We're updating how tags show up across borders, for those with a global audience. We'l now show a link that adapts tagged products to domestic deals from regional retailers in local currencies based on where the viewer is located. This ensures Indian creators earn commissions seamlessly from their international audiences. With the recently launched YouTube Affiliate Partnerships Boost, brands can seamlessly amplify organic creator affiliate content across paid campaigns, while providing creators with expanded reach and new monetization opportunities. Ahead of the peak shopping rush, Nykaa wi l leverage the feature to scale authentic creator influence and drive incremental festive sales. Ask Studio for Brand Partnerships, roling out soon, wil use generative AI inside YouTube Studio to help creators pitch campaigns and respond quickly to brand briefs. Through Creator Partnerships Boost, we are making it simpler for creators to get their channels in front of top advertisers. Soon, once a branded video is published, creators can share partner access via a one-click code, making it easy for brands to evaluate campaign performance and put paid media behind the creator's organic content. We are continuing to test and evolve dynamic brand segments, so creators can seamlessly insert segments into up to 20 long-form videos simultaneously, target by region, and drive engagement with a built-in shelf featuring a direct ca l-to-action button. Exclusive Affiliate Campaigns alows brands to invite creators directly into high-priority campaigns with bonus incentives and higher commission rates, and wil rol out in India next year. This local growth reflects global momentum. Across YouTube, globaly, shopping-related watch time topped 40 bilion hours in 2025, and gross merchandise value (GMV) grew 13X over two years.

Tata CLiQ Luxury announces exclusive partnership with Manish Malhotra Fine Jewellery. September 2, 2026 Tata CLiQ Luxury has announced an exclusive partnership with Manish Malhotra Fine Jewellery to launch The M Collection on its platform. The collaboration expands the luxury e-commerce platform's jewellery offering while bringing the collection to a wider online audience. The M Collection reflects the design philosophy of Manish Malhotra Fine Jewellery, extending the brand's aesthetic into pieces created for everyday wear. The launch builds on the fashion designer's expansion from couture into jewellery and other luxury categories. The M Collection is an everyday fine jewellery range built around the House's M insignia, adapting the signature across a range of designs. Designed for everyday use, the collection includes pieces intended to be worn across different settings, from work and travel to dinners and other occasions. The M insignia forms the central element of the collection. Used as a signature of the House, it has been reinterpreted across different sizes, materials and forms, making it part of the jewellery designs. The collection also offers different ways to wear the pieces, with designs that can be layered, stacked, reversed and combined based on individual preferences. The pieces are crafted using 18-karat gold and natural diamonds, along with black diamonds, ceramic, Malachite, Black Onyx and Mother of Pearl. The collection includes reversible M Studs, bracelets and necklaces, the M Lariat, M Hand Knot and M Thumb Knot, as well as rings such as the Twin Ring, Charm Ring and Infinity Ring. The Infinity Bracelet can be worn as either a bracelet or choker, while M Buttons and Cufflinks extend the M insignia into accessories. Overall, The M Collection brings together fine jewellery pieces designed for regular wear, with the M insignia serving as a recurring design element. Gopal Asthana, CEO, Tata CLiQ Luxury, said, "We are delighted to launch Manish Malhotra's first online fine jewellery boutique exclusively on Tata CLiQ Luxury. Renowned for redefining Indian luxury through his distinctive design philosophy and iconic creations, Manish Malhotra brings a unique perspective to fine jewellery, combining contemporary design with the timeless appeal of Indian craftsmanship. "Fine jewellery is an important and growing category on Tata CLiQ Luxury, and with this launch, we are further strengthening the category while making the brand more accessible to discerning consumers across the country. This partnership reinforces our commitment to bringing celebrated luxury brands and thoughtfully curated collections to our customers while enhancing their online luxury shopping experience," Asthana said. Manish Malhotra, Founder & Creative Director, said, "The M has always been deeply personal to me-not only because it is an intrinsic part of the House, but because it is my name, my signature and, in many ways, my identity. With this collection, I wanted that signature to become personal to the wearer. I wanted fine jewellery to feel like the way we live today...effortless, personal and made to be worn, lived in and loved. "Fine jewellery will always carry a sense of luxury and preciousness, but I wanted these pieces to exist naturally within everyday life and its rituals-from wellness to coffee, work and dressing for the evening. You can layer them, stack them, transform them and wear them entirely in your own way. There are really no rules to it. It's our M, but you make it yours," Malhotra said. Tata CLiQ Luxury is the exclusive online retail partner for The M Collection, while the collection is also available at Manish Malhotra flagship stores.