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Tata UniStore Limited

Omnichannel fashion and electronics marketplace

Overview

Tata CLiQ operates as a multi-category e-commerce platform in India, covering fashion, footwear, accessories, and beauty with omnichannel capabilities. It works by letting customers shop online through a single catalog and have orders fulfilled from nearby partner stores, enabling quicker delivery, with options for easy in-store pickup and returns and seamless inventory integration. It distinguishes itself through its large network of brands and stores, combining online shopping with physical store fulfillment at Tata Group scale, plus a data-driven, high-velocity culture focused on performance and continuous improvement. Its goal is to be India’s destination for exclusive fashion and electronics brands, delivering fast delivery, simple returns, and a superior shopping experience while continually learning from failures to improve.

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About Tata UniStore Limited

Simplify's Rating
Why Tata UniStore Limited is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise Software

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Mumbai, India

Founded

2016

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Simplify's take

What believers are saying

  • FY26 revenue rose 20% to ₹354 crore while net loss fell 19%.
  • Tata CLiQ Luxury grew 26% in FY26, outpacing Tata CLiQ Fashion’s 7%.
  • November 5, 2026 TAG Heuer launch strengthens watches, the platform’s fastest-growing category.

What critics are saying

  • FY26 accumulated losses reached nearly ₹3,931 crore, pressuring investors and management.
  • Luxury brands increasingly sell directly, weakening Tata CLiQ’s exclusivity and margin power.
  • If premium partners bypass platforms, Tata CLiQ Luxury becomes a commoditized storefront.

What makes Tata UniStore Limited unique

  • Tata UniStore’s 2023 TimeVallée portfolio clusters Cartier, IWC, Jaeger-LeCoultre, and TAG Heuer.
  • Tata CLiQ’s omni-channel model ships from store across 1,000 stores in 100+ cities.
  • Tata Group backing gives Tata CLiQ luxury brands and franchise partners like Lululemon.

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Company News

FM Live
Nov 12th, 2026
Tata CLiQ Luxury x Jay's Watch Store announces the second edition of The Luxe Watch Auction.

Tata CLiQ Luxury x Jay's Watch Store announces the second edition of The Luxe Watch Auction. Mumbai: Tata CLiQ Luxury, India's premier luxury lifestyle platform in partnership with Jay's Watch Store, announces the second edition of The Luxe Watch Auction. Scheduled from 4 to 6 December 2026, the three-day online auction will feature a curated selection of over 100 coveted and sought-after pre-loved timepieces from leading maisons, offering watch enthusiasts and collectors across the country an opportunity to discover and own them. The registration and bidding will take place through the auction website which can be accessed on Tata CLiQ Luxury app and website. The Luxe Watch Auction is an exclusive watch only auction with no buyer's premium. Hosted in collaboration with Jay's Watch Store, India's largest networks for pre-owned watches, collectors can explore and bid on timepieces selected for their provenance, rarity, and significance, which can be difficult to access through conventional retail channels. All of this is complemented by the assurance of authenticity, quality, and a trusted shopping experience backed by Tata CLiQ Luxury. The timepieces featured in the auction have been handpicked to meet the highest standard of quality. The catalogue features timepieces from maisons such as Rolex, Breguet, Breitling, Vacheron Constantin, and more. Some of the noteworthy timepieces in the auction are the Rolex Daytona, Rolex GMT Master II, Rolex Submariner, Breitling Navitimer, and Breguet Type XX. Commenting on the auction, Mr. Gopal Asthana, CEO, Tata CLiQ Luxury, said, "For watch enthusiasts and collectors, a timepiece represents far more than its design; its craftsmanship, heritage, and rarity are equally significant. Tata CLiQ Luxury is the first ever e-commerce platform to host an online watch auction. The inaugural edition of the Luxe Watch Auction, held in February 2026, garnered interest from collectors across the country and brought in several new customers. Given the strong interest and demand we witnessed, we are delighted to announce the second edition of the Luxe Watch Auction this December. Building on our partnership with Jay's Watch Store, this edition reinforces our commitment to trust, expertise, and thoughtful curation. Through this initiative, we aim to expand access to exceptional collectibles and create meaningful luxury experiences for discerning consumers across the country." Speaking about the auction, Mr. Jay Makhijani, Founder, Jay's Watch Store, said, "Having spent nearly three decades in the watch industry, I've witnessed how the Indian collector has evolved. Today, there is a growing appreciation for the craftsmanship, rarity and stories behind exceptional timepieces. With the second edition of the Luxe Watch Auction, in association with Tata CLiQ Luxury, we hope to build on this enthusiasm while bringing the expertise and trust that have always defined Jay's Watch Store to a wider audience of collectors. We are also pleased to share that Jay's Watch Store will donate a portion of the proceeds from the auction to Children's Cancer Care, allowing this initiative to make a meaningful difference beyond the world of watch collecting." Ahead of the auction, interested participants can view select timepieces at Jay's Watch Store in Ahmedabad from 14-19 November, Bengaluru from 20-25 November, and Mumbai from 26 November onwards. Appointments to view these select timepieces can be booked through the auction website, accessible via the Tata CLiQ Luxury platform. A dedicated auction helpline will be available, connecting them with Tata CLiQ Luxury's Assisted Sales team. The team will address queries and provide assistance with registration, preview bookings, bidding, payment, and after-sales coordination. Designed to uphold the highest standards of quality and provenance, the auction will be conducted under stringent verification protocols and expert-led curation. To view the entire collection and wish list the preferred timepiece, interested participants will be required to create an account on the auction site. They can register either in advance or at any point during the three-day auction period. After registration, participants can browse the curated catalogue and save favourites to their personalized watchlist. In addition, the verification process and token payments, which are refundable subject to the applicable terms and conditions, must be completed before the first bid can be placed once the auction goes live. Bids can be placed on the dedicated auction interface. The live auction format enables real-time price discovery, offering transparency through timely bid updates, and provides participants with the opportunity to acquire remarkable timepieces at competitive, market-driven prices. The winning bidders will receive a secure payment link and have four days to complete the transaction, after which the timepiece will be delivered to their doorstep.

LifeandTrendz
Nov 5th, 2026
TAG Heuer launches its digital boutique exclusively on Tata CLiQ Luxury.

TAG Heuer launches its digital boutique exclusively on Tata CLiQ Luxury. ~Launched as part of the TimeVallée portfolio, the partnership brings TAG Heuer's iconic Swiss timepieces to luxury consumers across India, featuring the legendary Monaco, Carrera, Aquaracer, and Formula 1 collections~. Tata CLiQ Luxury, India's premier luxury lifestyle platform, announces an exclusive partnership with TAG Heuer, the renowned Swiss luxury watchmaker, to launch its digital boutique on the platform. Launched within the TimeVallée portfolio - the global multi-brand luxury watch retail concept available on the platform since 2023 - this strategic collaboration brings TAG Heuer's celebrated watchmaking heritage and innovative spirit to discerning consumers across India, allowing them to discover and shop a curated selection of timepieces from the comfort of their homes. TAG Heuer joins an already prestigious roster of Maisons under the TimeVallée umbrella, including Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Panerai, and Roger Dubuis. Renowned for its pioneering spirit, precision and passion for performance, TAG Heuer has established itself as one of the most recognised names in Swiss watchmaking. With a legacy rooted in innovation and a strong connection to motorsport, the Maison continues to push the boundaries of watchmaking, seamlessly combining technical excellence with contemporary design. The TAG Heuer digital boutique on Tata CLiQ Luxury houses a curated selection of the Maison's iconic timepieces, with a particular focus on four of its most celebrated collections: Monaco, Carrera, Aquaracer and Formula 1. From the distinctive square case and racing heritage of the Monaco to the timeless sporting elegance of the Carrera, the collections reflect TAG Heuer's commitment to precision, performance and design. The Aquaracer embodies the brand's spirit of adventure and technical expertise, while the Formula 1 collection captures its longstanding connection to the world of motorsport. Speaking about the launch, Mr. Gopal Asthana, CEO, Tata CLiQ Luxury, said, "We are delighted to exclusively launch TAG Heuer's digital boutique on our platform. Known for its high-precision timing innovations and timeless style, we have further strengthened our watch portfolio by offering consumers across the country access to its iconic collections. The watches category is one of our key growth drivers, and the TimeVallée portfolio of brands on our platform has continued to see strong demand. The addition of TAG Heuer further builds on this success and reinforces our commitment to making globally celebrated luxury brands more accessible to discerning consumers across the country." Through this partnership, consumers will have the opportunity to explore TAG Heuer's distinctive universe and discover timepieces that embody Swiss craftsmanship, innovation, and contemporary style. The digital boutique will offer a seamless and elevated shopping experience, including Tata CLiQ Luxury's assisted sales service, where customers can receive personalised guidance from knowledgeable experts to help them select a timepiece that best suits their preferences. TAG Heuer's iconic timepieces are now available on Tata CLiQ Luxury. Discover and shop here: https://luxury.tatacliq.com/explore/tagheuer

Konexio Network
Nov 5th, 2026
TAG Heuer launches its digital boutique exclusively on Tata CLiQ Luxury.

TAG Heuer launches its digital boutique exclusively on Tata CLiQ Luxury. Uploaded On November 5, 2026 Team Konexio ~Launched as part of the TimeVallée portfolio, the partnership brings TAG Heuer's iconic Swiss timepieces to luxury consumers across India, featuring the legendary Monaco, Carrera, Aquaracer, and Formula 1 collections~ National: Tata CLiQ Luxury, India's premier luxury lifestyle platform, announces an exclusive partnership with TAG Heuer, the renowned Swiss luxury watchmaker, to launch its digital boutique on the platform. Launched within the TimeVallée portfolio - the global multi-brand luxury watch retail concept available on the platform since 2023 - this strategic collaboration brings TAG Heuer's celebrated watchmaking heritage and innovative spirit to discerning consumers across India, allowing them to discover and shop a curated selection of timepieces from the comfort of their homes. TAG Heuer joins an already prestigious roster of Maisons under the TimeVallée umbrella, including Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Panerai, and Roger Dubuis. Renowned for its pioneering spirit, precision and passion for performance, TAG Heuer has established itself as one of the most recognised names in Swiss watchmaking. With a legacy rooted in innovation and a strong connection to motorsport, the Maison continues to push the boundaries of watchmaking, seamlessly combining technical excellence with contemporary design. The TAG Heuer digital boutique on Tata CLiQ Luxury houses a curated selection of the Maison's iconic timepieces, with a particular focus on four of its most celebrated collections: Monaco, Carrera, Aquaracer and Formula 1. From the distinctive square case and racing heritage of the Monaco to the timeless sporting elegance of the Carrera, the collections reflect TAG Heuer's commitment to precision, performance and design. The Aquaracer embodies the brand's spirit of adventure and technical expertise, while the Formula 1 collection captures its longstanding connection to the world of motorsport. Speaking about the launch, Mr. Gopal Asthana, CEO, Tata CLiQ Luxury, said, "We are delighted to exclusively launch TAG Heuer's digital boutique on our platform. Known for its high-precision timing innovations and timeless style, we have further strengthened our watch portfolio by offering consumers across the country access to its iconic collections. The watches category is one of our key growth drivers, and the TimeVallée portfolio of brands on our platform has continued to see strong demand. The addition of TAG Heuer further builds on this success and reinforces our commitment to making globally celebrated luxury brands more accessible to discerning consumers across the country." Through this partnership, consumers will have the opportunity to explore TAG Heuer's distinctive universe and discover timepieces that embody Swiss craftsmanship, innovation, and contemporary style. The digital boutique will offer a seamless and elevated shopping experience, including Tata CLiQ Luxury's assisted sales service, where customers can receive personalised guidance from knowledgeable experts to help them select a timepiece that best suits their preferences. Team Konexio Company profile. Konexio Network. Konexio Network helps our society with the daily business news updates, Corporate Interview, Article on Market and General Article which help our readers. Search.

CIOL
Oct 15th, 2026
Tata CLiQ appoints Bhavesh Kumar as Head of Information Security.

Tata CLiQ appoints Bhavesh Kumar as Head of Information Security. Tata CLiQ appoints Bhavesh Kumar as Head of Information Security to strengthen cybersecurity, enhance digital trust and align security with business priorities. 15 Oct 2026 11:03 IST Tata CLiQ has appointed Bhavesh Kumar as Head of Information Security, strengthening its leadership focus on cybersecurity and digital trust. Kumar confirmed his appointment through a LinkedIn post, where he shared his plans to work with teams across the group to strengthen its security posture while supporting broader business objectives. Cybersecurity and business trust in focus. In his new role, Kumar will focus on strengthening information security at Tata CLiQ, with an emphasis on building confidence and trust as the company continues its digital operations. Announcing his appointment on LinkedIn, Kumar said, "Security today is not just protecting assets, it is about enabling confidence, trust and sustainable growth. I am excited to partner with colleagues across the group to strengthen our security posture while supporting business objectives." His remarks reflect the changing expectations surrounding enterprise security leadership. Cybersecurity is no longer viewed only as a technical function responsible for defending infrastructure. It increasingly plays a role in managing business risks, protecting customer information and maintaining the reliability of digital services. For ecommerce businesses, these priorities are particularly relevant as customer interactions, transactions and internal operations depend heavily on digital platforms. A wider role for security leadership. Kumar brings a background in cybersecurity, technology risk management and AI security, according to reports accompanying his appointment. His move comes as organizations increasingly need to balance cybersecurity requirements with business growth and digital transformation. While the appointment establishes a leadership role for information security at Tata CLiQ, the company has not disclosed specific cybersecurity investments, organizational changes or new security initiatives associated with Kumar's joining. The focus, as outlined in his public announcement, remains on strengthening the company's security posture and working with teams to align cybersecurity priorities with business requirements. The appointment also highlights a broader shift in enterprise security leadership, where protecting digital infrastructure and maintaining customer trust are becoming closely connected to business strategy. For Tata CLiQ, the next phase will be shaped by how these priorities translate into security practices that support its digital commerce operations.

StrategINK
Oct 14th, 2026
Tata CLiQ appoints new Head of Information Security to strengthen cybersecurity and digital trust.

Tata CLiQ appoints new Head of Information Security to strengthen cybersecurity and digital trust. October 14, 2026 Tata CLiQ has welcomed Bhavesh Kumar as a new Head of Information Security, with a focus on strengthening cybersecurity, building digital trust and supporting business growth. The executive expressed enthusiasm about collaborating with colleagues across the group to strengthen the organisation's security posture while aligning security priorities with business objectives. As digital commerce continues to grow, information security plays an increasingly important role in protecting business assets, safeguarding sensitive information and maintaining customer confidence. The appointment reflects the strategic importance of cybersecurity in enabling secure and sustainable digital operations. - Advertisement -

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