TTauck is a tour operator that curates all-inclusive travel experiences, offering guided tours, small-ship cruises, and river cruises to destinations worldwide. Its packages include transportation, lodging, guided sightseeing, special dining, and exclusive access to attractions, bundled to simplify planning and ensure consistent service. The company collaborates with experts, such as filmmaker Ken Burns, to enrich the educational and narrative aspects of its journeys. What sets Tauck apart from competitors is its focus on fully curated, premium experiences with bundled components and exclusive access, delivering a seamless, high-quality travel experience. Tauck’s goal is to provide premium, culturally immersive journeys that cover the entire travel experience for travelers seeking convenience and edge-to-edge service, thereby generating revenue through the sale of these high-end packages.
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Tauck doubles 2028 Rhone capacity with Harmonie and new itineraries. * October 28, 2026 In response to strong early demand, Tauck has opened bookings for its 2028 European river cruise collection, featuring three new Rhone itineraries ranging from six to 14 days. Bookings are now open. The new Harmonie will join the Lumiere on the river, doubling Tauck's guest capacity on the Rhone. "The Rhone has a way of drawing people in, and we've been hearing from guests and advisors that they want more ways to experience it," said Tauck CEO Jennifer Tombaugh. In a press release, the company said both additions are part of a multi-year expansion that will increase Tauck's river cruise guest capacity by more than 50% over 2025 levels by 2028. The 2028 collection is fully inclusive, and guests will benefit from the expertise of Tauck Directors and local guides. Tauck has confirmed five Wellness Departures for 2028 across a broader range of itineraries, following the first two departures aboard the Serene in 2027: "Essence of the Rhone" This six-day river cruise sails between Lyon and Arles aboard the new ms Harmonie. Offered in both directions, the cruise-only itinerary sails one way and offers the option to add a pre- or post-tour stay on the Mediterranean. The itinerary offers a shorter introduction to southern France, with visits to Lyon's Old Town, Viviers, and Arles, plus highlights like regional food and wine traditions. "A Week On... the Rhone" This new eight-day itinerary features a five-night cruise aboard the Lumiere, sailing between Lyon and Arles. Highlights include guided sightseeing in Avignon and a visit to the Camargue. In Tain-l'Hermitage, guests can participate in an exclusive hands-on chocolate truffle-making experience with Valrhona or choose an active rail-bike excursion through the countryside. "Barcelona, Burgundy & the Rhone" This new 14-day itinerary combines a three-night hotel stay in Barcelona with a nine-night river cruise, available in both directions between Barcelona and Lyon. The itinerary visits five wine regions in a single journey. Additional highlights include a visit to Chateau de Cormatin, opportunities for vineyard cycling and guided sightseeing in Lyon and Provence. The press release added that building on "Rhine Enchantment, Milan to Amsterdam," Tauck is introducing "Rhine Enchantment, Italian Lakes to Amsterdam" on select 2028 departures. The new 11-day itinerary begins with a three-night stay at the lakeside Hotel Splendide Royal in Lugano, Switzerland. Cruise Industry News Email Alerts CRUISE SHIP ORDERBOOK 84 Ships | 229,384 Berths | $89 Billion | View Drydock Report Highlights: * Full Overview * Record Refit Year * 26-27-28 Schedule * PDF Download * Order Today 2026 Executive Guide Highlights: * All Brands * Decision Makers * Contact Info * Brand Background * Instant Download * Order Today
AAA names 2026 travel award winners, from cruise lines to hotels. AmaWaterways, Celebrity Cruises and Hilton were among the top suppliers honored by AAA Travel at its annual conference, which recognized companies for service to members and support for travel advisors. Discover more Finger Lakes tourism Read Daily News The 2026 awards were announced Oct. 27 at the conference in Santa Ana Pueblo, New Mexico, outside Albuquerque. AAA also recognized top-performing travel advisors in cruise, tour and travel insurance sales. Supplier awards span cruises, hotels and tours. AmaWaterways received the Supplier of the Year award for river cruises, while Celebrity Cruises won in the ocean cruise category. Hilton received the lodging award. AAA Member Choice Vacations was named escorted tour Supplier of the Year, and AAA Member First won for independent tours. The awards recognize performance in product categories as well as marketing, member service and support for AAA's travel agencies. Marketing and service honors. In the Best in Marketing categories, AmaWaterways won for cruises, Hilton for lodging and AAA Member First for tours. Royal Caribbean received the cruise award for Best in Member Support. Hilton won the lodging category, and AAA Member Choice Vacations received the tour award. Discover more Read Local News Rent Watercraft The same three companies won their respective categories for Best in Travel Agency Support: Royal Caribbean for cruises, Hilton for lodging and AAA Member Choice Vacations for tours. AAA Travel Vice President Stacey Barber said supplier partnerships are central to the organization's ability to offer members cruise, tour and lodging services. Travel advisors choose their favorites. Viking Ocean Cruises won the ocean cruise Agents' Choice award, and Viking River Cruises won for river cruises. Regent Seven Seas Cruises received the luxury cruise honor, while National Geographic-Lindblad Expeditions won for expedition cruises. Advisors selected AAA Member Choice Vacations for guided tours, Avanti Destinations for independent tours, Tauck for luxury tours and Marriott Bonvoy for lodging. Tauck also received AAA Travel's 2026 Sustainability Award.
AmaWaterways appoints Steve Spivak as Chief Commercial Officer. * September 21, 2026 AmaWaterways has announced the appointment of Steve Spivak as Chief Commercial Officer, effective September 30. The appointment marks an evolution in AmaWaterways' leadership structure as the company continues to build on its growth and momentum in the luxury river cruise market, the company said in a press release. In his new role, Spivak will lead AmaWaterways' Sales, Global Service & Reservations, and Revenue Management teams together under one commercial strategy. He will focus on supporting the company's continued growth while strengthening relationships with travel advisors, strategic partners and guests. "Spivak brings an incredible depth of experience and a genuine passion for travel, people and the relationships that make this industry so special," said Catherine Powell, CEO of AmaWaterways. "His extensive experience across the luxury travel and hospitality industries, combined with his deep understanding of the importance of exceptional service and strong partnerships, makes him an ideal addition to the AmaWaterways leadership team." "What stood out to me about AmaWaterways was its genuine commitment to people, partnerships and the guest experience," said Spivak. "AmaWaterways has built an extraordinary reputation for delivering exceptional experiences and strong connections with its travel advisor partners, guests and industry partners. I look forward to working closely with the team and our travel advisor community to build on that foundation and continue to grow the company," he added. AmaWaterways said Spivak is a seasoned travel and hospitality executive with nearly three decades of leadership experience and a deep passion for building strong relationships, developing people and creating exceptional guest experiences. Before joining AmaWaterways, Spivak spent 14 years with Tauck, most recently serving as vice president of global sales and customer experience. During his tenure, he held a range of commercial and customer leadership responsibilities across sales, marketing, public relations, customer experience and strategic partnerships, developing relationships with travel advisors and partners around the world. Before joining Tauck, Spivak served as vice president of global sales for Loews Hotels. Earlier in his career, he held senior sales and marketing leadership positions with Starwood Hotels & Resorts, building experience across the hospitality industry. Spivak began his career as an entrepreneur, creating and operating a portfolio of restaurant and hospitality concepts. He later served as an adjunct professor at New York University's Tisch Center for Hospitality and Tourism. Cruise Industry News Email Alerts CRUISE SHIP ORDERBOOK 84 Ships | 229,384 Berths | $89 Billion | View Drydock Report Highlights: * Full Overview * Record Refit Year * 26-27-28 Schedule * PDF Download * Order Today 2026 Executive Guide Highlights: * All Brands * Decision Makers * Contact Info * Brand Background * Instant Download * Order Today
Tauck adds new riverboat to Rhone fleet for 2028. August 12, 2026 Tauck is expanding its river cruise presence in France with the 2028 launch of the ms Harmonie, a new Rhone riverboat and sister ship to the ms Lumiere. The 130-guest vessel will share the Lumiere's deck plan and several of its signature spaces. "River cruising continues to be one of the most popular ways guests first experience Tauck, and the feedback our river guests have shared over the years shapes every ship we build," said Tauck CEO Jennifer Tombaugh, in a media statement. "The name Harmonie, which carries the same meaning in French and English, speaks to what Recommend hope guests feel on board and along the river: a sense of balance, ease and connection to the places Recommend explore.o Designed for the Rhone. Custom-built for the river, Harmonie will accommodate up to 30 percent fewer guests than comparably sized riverboats. Its amenities will include a Sun Deck with a swimming pool, full-service bar and shaded day beds, along with The Retreat, an expanded wellness area with a fitness center, massage treatment room and lounge. The ship will also feature Arthur's, a casual dining venue with panoramic views, along with sky-lit atriums, light-filled lounges and 300-square-foot Tauck Suites. The addition comes as Tauck continues a multi-year fleet expansion. Between 2026 and 2028, the company is introducing five new riverboats: Lumiere and Serene in 2026, Reverie and Saudade in 2027 and Harmonie in 2028. By 2028, Tauck expects its river cruise capacity to increase by more than 50 percent, supported by additional shoulder-season departures, a new 6-day cruise format and expanded destinations. Harmonie will sail alongside Lumiere on popular itineraries, including Savoring France: Paris, Lyon & Provence, with additional itineraries planned for 2028. Travelers can reserve 2028 sailings now. Tauck will allow guests to cancel and receive a full refund of their deposit once final pricing and itinerary details are announced later this fall.
CW breaking news - Virgin Voyages appoints new head of sales. June 19, 2026 Former Tauck head David Clark will be the new sales chief for the resurgent brand. Virgin Voyages has appointed a new head of sales, David Clark, as the cruise line reinforces its long-term commitment to the Australian market. Clark will oversee Virgin's travel advisor community, as well as the cruise... You've reached a subscriber-only article.
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