TelevisaUnivision's US advertising revenue fell 29% to $323.3 million in the second quarter, hit by cyclical headwinds and competition from NBCUniversal's Telemundo, which aired the FIFA World Cup. Telemundo generated $403.6 million in advertising revenue from the tournament between 11 June and 19 July, according to iSpot.tv estimates. The decline was offset by stronger performance in Mexico, where TelevisaUnivision holds World Cup broadcast rights. Mexican advertising revenue rose 23% to $353 million. Overall company advertising revenue dropped 9% to $676.3 million. However, subscription and licensing revenue climbed 40% to $621 million, boosted by sublicensing World Cup rights to Latin American countries and growth in the ViX streaming service. Total revenue across both markets increased 10% to $1.33 billion.

TelevisaUnivision reported contrasting second-quarter results shaped by the FIFA World Cup. Total revenue rose 10% to $1.3 billion, driven by a 53% surge in Mexico, where 675 million viewers watched the tournament across linear and streaming platforms. Mexican ad revenue climbed 23% to $353 million. However, US ad revenue plunged 29% to $323.3 million, as rival Telemundo held the broadcasting rights. The company had previously warned analysts about the expected downturn. Subscription and licensing revenue increased 40% to $621 million, with approximately $90 million from sublicensing World Cup rights in Latin America and Vix premium tier expansion. Adjusted operating income before depreciation and amortisation slipped 3% to $387.9 million.