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Tellos

Shoppable video platform for fashion retailers

Overview

Tellos operates a subscription-based platform that adds shoppable videos to e-commerce sites, focusing on fashion, beauty, and apparel brands. Viewers can buy products directly within the videos, which feature authentic user-generated content to show how items look and feel. Tellos differentiates itself by combining UGC with a dedicated shoppable video format and a retailer-focused community that emphasizes brand identity and a seamless bridge from video to checkout. Its goal is to help online retailers elevate their storefronts, boost engagement, and maximize market potential by turning content into immersive shopping experiences.

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About Tellos

Simplify's Rating
Why Tellos is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise Software

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Tel Aviv-Yafo, Israel

Founded

2023

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Simplify's Take

What believers are saying

  • Shopify listings show pricing from $49 monthly, enabling fast SMB adoption and low-friction trials.
  • Recent reviews cite higher conversion rates, AOV, and checkout confidence after installation.
  • Tellos claims one-click Shopify integration and import from TikTok, Instagram, and YouTube, widening content supply.

What critics are saying

  • Shopify App Store reviews total only 28, leaving weak proof of durable product-market fit.
  • No open roles on tellos.io/careers signals a tiny team and limited execution capacity.
  • Google and Shopify can bundle native shoppable video tools, commoditizing Tellos before 2027.

What makes Tellos unique

  • Tellos bundles AI fashion video, AI photos, and shoppable Shopify embeds into one platform.
  • Launched June 10, 2024; Shopify App Store shows 28 five-star reviews by September 2026.
  • It targets fashion, beauty, and apparel brands with bulk generation and brand-trained custom AI models.

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