Tellos

Tellos

Shoppable video platform for fashion retailers

Overview

Tellos operates a subscription-based platform that adds shoppable videos to e-commerce sites, focusing on fashion, beauty, and apparel brands. Viewers can buy products directly within the videos, which feature authentic user-generated content to show how items look and feel. Tellos differentiates itself by combining UGC with a dedicated shoppable video format and a retailer-focused community that emphasizes brand identity and a seamless bridge from video to checkout. Its goal is to help online retailers elevate their storefronts, boost engagement, and maximize market potential by turning content into immersive shopping experiences.

About Tellos

Simplify's Rating
Why Tellos is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Tel Aviv-Yafo, Israel

Founded

2023

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Simplify's Take

What believers are saying

  • August 2026 website updates show active product development and ongoing positioning.
  • Tellos offers free entry and no-code onboarding, reducing adoption friction for merchants.
  • AI tagging, analytics, and A/B testing directly target conversion optimization for retailers.

What critics are saying

  • Shopify and AI platform dependency creates existential platform and model-pricing risk.
  • Tellos lists only two apps on Shopify; distribution remains fragile.
  • No funding, customer, or hiring evidence surfaced, signaling weak market traction.

What makes Tellos unique

  • June 10, 2024 Shopify launch gives Tellos native merchant distribution.
  • Tellos bundles AI video, AI photos, and shoppable experiences for fashion brands.
  • Tellos integrates Veo, Sora, Runway, Lightrix, Seedance, and Flux into one system.

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Benefits

Training Programs

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