Overview
Tellos provides a subscription-based platform that adds shoppable videos to online stores, mainly serving fashion, beauty, and apparel brands. The videos enable shoppers to buy products directly within the content, using authentic user-generated material to show items in real-world use and style. Tellos differentiates itself by combining UGC with a dedicated shoppable video format and a retailer-focused community that centers brand identity and a seamless bridge from video to checkout. Its goal is to help online retailers elevate their storefronts, boost engagement, and maximize market potential by turning content into an interactive shopping experience.
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Simplify's take
What believers are saying
- Tellos added recent stores in June and July 2026, including G.M. COLLIN and Cstyle.
- Beauty and apparel account for 83.3% of installs, matching high-conversion categories in 2026.
- Pricing from $49 monthly targets SMB brands that need cheap, fast merchandising automation.
What critics are saying
- Tellos's entire distribution depends on Shopify; platform policy changes can choke growth quickly.
- Fifty percent of installs sit in Israel, exposing tellos to regional concentration and churn.
- Small footprint and no public funding disclosure leave Adobe, Canva, and Shopify able to commoditize it.
What makes Tellos unique
- Tellos AI sold 54 Shopify installs and 29 five-star reviews by November 2026.
- It bundles on-model generation with shoppable video, not just asset creation.
- Customer stories cite Inglot's 17% conversion lift and 11% AOV gain in 2026.
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