Tend

Tend

Concierge dental care with transparent pricing

Overview

Tend delivers dental care in urban studios with a concierge-like, customer-focused approach. Patients visit Tend offices where clinicians explain procedures and provide high-quality care, with upfront transparent pricing and clear information about insurance coverage for routine and emergency appointments. The company differentiates itself by pairing strong service with price transparency and flexible scheduling in upscale locations. Its goal is to build lasting relationships by delivering trustworthy, patient-centered dental care.

About Tend

Simplify's Rating
Why Tend is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Healthcare

Company Size

501-1,000

Company Stage

Series C

Total Funding

$198M

Headquarters

New York City, New York

Founded

2018

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Simplify's Take

What believers are saying

  • South Boston opened October 1, 2025, extending Tend's Boston footprint to four studios.
  • Westport opened Tend's first Connecticut location on August 2, 2025.
  • Tend reported 421 employees in March 2026 and 92 active openings.

What critics are saying

  • BBB logged 62 complaints in three years, including 25 closures during the last year.
  • Revelio says headcount fell 20.4% from 2023 to March 2026.
  • A stalled studio rollout strains a premium, VC-backed model if patient volume softens.

What makes Tend unique

  • Tend combines full-service dentistry with concierge scheduling, transparent pricing, and emergency visits.
  • Its 2025 Philips Zoom partnership adds branded whitening across Tend's national network.
  • Tend's 2025 compensation plan offers dentists 40% commission, equity, and continuing education.

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Funding

Total Funding

$198M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$125M
Tend

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Wellness Program

Mental Health Support

Phone/Internet Stipend

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Tend
Sep 4th, 2025
Tend Opens in South Boston on October 1

Tend is opening its newest studio in South Boston on October 1, expanding its footprint across Boston and bringing member-first care to a neighborhood known for its strong community feel and high standards.

Hearst Connecticut Media Group
Aug 5th, 2023
New dentist company is opening its first CT location in Westport

A company called Tend is hoping to challenge that narrative, while expanding to its first suburban area in Connecticut, opening at 1375 Post Road on Aug. 2.

Westport Journal
Aug 1st, 2023
Tend dentistry opening Westport office

WESTPORT — Tend, a dental-care practice with offices in major East Coast cities, is opening its 25th office in Westport, the first in Connecticut.

Patch Media
Mar 28th, 2022
Hellotend opened new location in North Bethesda, Maryland, United States on Jan 1st 22'.

Tend, a "boutique" dental provider, is planning to open an office at Pike & Rose in North Bethesda this year.

The Business Journals
Apr 13th, 2021
Tend received financing of $200M on Apr 13th 21'.

Tend has now raised nearly $200 million.

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