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About Tend
Industries
Healthcare
Company Size
501-1,000
Company Stage
Series C
Total Funding
$198M
Headquarters
New York City, New York
Founded
2018
Overview
Tend delivers dental care in urban studios with a concierge-like, customer-focused approach. Patients visit Tend offices where clinicians explain procedures and provide high-quality care, with upfront transparent pricing and clear information about insurance coverage for routine and emergency appointments. The company differentiates itself by pairing strong service with price transparency and flexible scheduling in upscale locations. Its goal is to build lasting relationships by delivering trustworthy, patient-centered dental care.
Simplify's Take
What believers are saying
- Expanded service menu to family dentistry, whitening, veneers, and clear aligners broadens addressable market.
- 30+ studio locations across premium East Coast markets with 4.3-4.6 star patient ratings demonstrate scalability.
- Flexible scheduling including early morning and Saturday appointments captures busy professional demographic.
What critics are saying
- Expansion stalled since 2022; no new studios announced by April 2026 versus faster-growing competitors.
- $375 self-pay exam fee excludes uninsured patients, limiting market penetration in price-sensitive segments.
- Urban office dependency exposes Tend to post-remote work vacancy surges and reduced foot traffic.
What makes Tend unique
- Concierge-style patient experience with transparent pricing and insurance navigation support.
- Modern studio design with soothing aesthetics differentiates from clinical traditional dental offices.
- Full-service offerings including preventative, restorative, cosmetic, and orthodontic care in one location.
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Funding
Total Funding
$198M
Above
Industry Average
Funded Over
3 Rounds
Tiger GlobalIndustry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Holidays
Wellness Program
Mental Health Support
Phone/Internet Stipend
Home Office Stipend
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 1%Tend is opening its newest studio in South Boston on October 1, expanding its footprint across Boston and bringing member-first care to a neighborhood known for its strong community feel and high standards.
A company called Tend is hoping to challenge that narrative, while expanding to its first suburban area in Connecticut, opening at 1375 Post Road on Aug. 2.
WESTPORT — Tend, a dental-care practice with offices in major East Coast cities, is opening its 25th office in Westport, the first in Connecticut.
Tend, a "boutique" dental provider, is planning to open an office at Pike & Rose in North Bethesda this year.
Tend has now raised nearly $200 million.
Tend is Hiring for 34 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Tend
Industries
Healthcare
Company Size
501-1,000
Company Stage
Series C
Total Funding
$198M
Headquarters
New York City, New York
Founded
2018
Tend is Hiring for 34 Jobs on Simplify!
Find jobs on Simplify and start your career today