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Overview
Tend delivers dental care in urban studios with a concierge-like, customer-focused approach. Patients visit Tend offices where clinicians explain procedures and provide high-quality care, with upfront transparent pricing and clear information about insurance coverage for routine and emergency appointments. The company differentiates itself by pairing strong service with price transparency and flexible scheduling in upscale locations. Its goal is to build lasting relationships by delivering trustworthy, patient-centered dental care.
About Tend
Industries
Healthcare
Company Size
501-1,000
Company Stage
Series C
Total Funding
$198M
Headquarters
New York City, New York
Founded
2018
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Simplify's Take
What believers are saying
- Tend opened South Boston on October 1 and Westport on August 2, 2026.
- Tend expanded to 16 New York, 8 D.C., 4 Boston, and 3 Atlanta studios.
- Tend’s updated staffing model should attract dentists in 2026’s tight labor market.
What critics are saying
- Tend’s headcount fell 20.5% from 2023 to 427 employees in March 2026.
- Tend’s active job postings dropped 40.7% in 2026 to 94 roles.
- A three-month closure already cut 15% of business; another shutdown threatens viability.
What makes Tend unique
- Tend combines dentistry with hospitality across 33 studios by August 31, 2026.
- Tend offers cleanings, cosmetics, emergency visits, and insurance transparency on one platform.
- Tend’s 2025 dentist pay model adds 40% commission, equity, and continuing education.
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Funding
Total Funding
$198M
Above
Industry Average
Funded Over
3 Rounds
Tiger GlobalIndustry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Holidays
Wellness Program
Mental Health Support
Phone/Internet Stipend
Home Office Stipend
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↓ -2%Tend is opening its newest studio in South Boston on October 1, expanding its footprint across Boston and bringing member-first care to a neighborhood known for its strong community feel and high standards.
A company called Tend is hoping to challenge that narrative, while expanding to its first suburban area in Connecticut, opening at 1375 Post Road on Aug. 2.
WESTPORT — Tend, a dental-care practice with offices in major East Coast cities, is opening its 25th office in Westport, the first in Connecticut.
Tend, a "boutique" dental provider, is planning to open an office at Pike & Rose in North Bethesda this year.
Tend has now raised nearly $200 million.
Tend is Hiring for 26 Jobs on Simplify!
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About Tend
Industries
Healthcare
Company Size
501-1,000
Company Stage
Series C
Total Funding
$198M
Headquarters
New York City, New York
Founded
2018
Tend is Hiring for 26 Jobs on Simplify!
Find jobs on Simplify and start your career today