Tenjin

Tenjin

Mobile marketing analytics and campaign management

Overview

Tenjin is a data-driven mobile marketing platform that helps app developers and marketers optimize user acquisition and monetization through analytics, campaign management, and fraud prevention. It runs a fully managed SQL data warehouse and offers automation APIs plus a campaign bucketing feature to streamline reporting and campaign operations. It integrates with Apple Search Ads and supports iOS14 privacy changes to keep the ecosystem fair. Its goal is to scale from indie developers to large publishers by providing integrated data insights and automated workflows for better marketing outcomes.

YC Company

About Tenjin

Simplify's Rating
Why Tenjin is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Cybersecurity

Company Size

11-50

Company Stage

Seed

Total Funding

$2.6M

Headquarters

San Francisco, California

Founded

2014

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Simplify's Take

What believers are saying

  • Micro-creator acquisition economics favor Tenjin's measurement for creator-led campaigns.
  • Server-to-server integrations accelerate adoption across studios with limited engineering bandwidth.
  • Affordable analytics for mid-sized publishers expands Tenjin's reachable customer base.

What critics are saying

  • AppsFlyer and Adjust bundle broader enterprise suites, compressing Tenjin's mid-market wedge.
  • Meta, TikTok, and Google keep internalizing attribution, reducing MMP necessity.
  • Apple and Google privacy changes raise integration friction and weaken deterministic tracking.

What makes Tenjin unique

  • Tenjin unifies 300-plus ad networks into normalized mobile marketing data.
  • Xsolla integration connects web-shop purchases to mobile ROAS without coding.
  • Growth FullStack bundles attribution, analytics, and training for indie studios.

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Funding

Total Funding

$2.6M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$2.5M
Tenjin
$3M
Robinhood

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Unlimited Paid Time Off

Paid Vacation

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

3%
AdHugger
Sep 30th, 2021
Adhugger partners with Tenjin

“Adhugger is thrilled to be announcing its new partnership with Tenjin, which is perfectly aligned to help Adhugger deliver best-in-class developer tools.

Yahoo Finance
Sep 22nd, 2021
Tenjin launches Growth FullStack

Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, the first in a new series of developer tools and training resources offering affordable access to data and analyses.

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