Overview
Tenjin is a data-driven mobile marketing platform that helps app developers and marketers optimize user acquisition and monetization. It provides advanced analytics, campaign management, and fraud prevention, powered by a fully managed SQL Data Warehouse and automation APIs to streamline reporting and campaign operations. Its campaign bucketing feature organizes campaigns for easier management, and Apple Search Ads integration strengthens ad placement and performance tracking while supporting iOS privacy protections. Tenjin serves a wide range of clients, from indie developers to large publishers, with the goal of improving efficiency and effectiveness of marketing through data-driven insights and automated workflows.
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Simplify's take
What believers are saying
- October 2026 Amazon Ads integration expands measurement across premium inventory and first-party signals.
- November 2026 subscription revenue reporting on every plan strengthens retention for subscription-heavy studios.
- Xsolla’s web-shop integration closes off-platform revenue gaps, improving LTV and ROAS decisions.
What critics are saying
- AppsFlyer, Adjust, and Singular own larger enterprise budgets and broader mindshare.
- Apple and Google policy shifts can instantly reduce attribution precision and pricing power.
- If platform partners bypass MMPs with native analytics, Tenjin loses its core value proposition.
What makes Tenjin unique
- November 2026: Tenjin ships an official Godot SDK across iOS and Android.
- Tenjin’s MCP Server lets AI assistants create campaigns, callbacks, apps, and fraud filters.
- Tenjin supports 1,000 plus partners and holds Meta, TikTok, Google, and Apple Search Ads access.
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Funding
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