Tenon

Tenon

Marketing work management on ServiceNow platform

About Tenon

Simplify's Rating
Why Tenon is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

Series A

Total Funding

$11M

Headquarters

Indianapolis, Indiana

Founded

2022

Overview

Tenon provides a marketing work management platform built on ServiceNow to help enterprise marketing teams plan, execute, and measure campaigns at scale. The platform unifies the marketing technology stack by connecting data sources and offering pre-built templates, work management tools, and channels like email and SMS within a single interface. Because it is natively built on ServiceNow, Tenon directly ties marketing activities to the broader CRM lifecycle and aligns marketing, sales, and customer success on one platform. Tenon’s goal is to help teams coordinate their marketing efforts across channels and data sources, enabling coordinated planning, execution, and measurement through a B2B SaaS subscription model.

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Simplify's Take

What believers are saying

  • $8M Series A from High Alpha, StepStone, ServiceNow Ventures fuels expansion.
  • ServiceNow AI enables predictive analytics in marketing campaigns.
  • Composable stacks trend boosts Tenon's unified platform adoption.

What critics are saying

  • ServiceNow's native Marketing Service Management app competes directly.
  • Asana's cheaper templates and integrations capture enterprise teams.
  • ClickUp's AI marketing tools erode Tenon's cost differentiation.

What makes Tenon unique

  • Tenon natively built on ServiceNow unifies marketing, sales, service workflows.
  • Pre-built templates and Kanban boards streamline enterprise campaign planning.
  • AgileSherpas partnership advances Agile marketing frameworks for teams.

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Funding

Total Funding

$11M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8M
Tenon
$8.2M
Discord
$15M
Canva
$30M
Kalshi

Benefits

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-7%

2 year growth

8%
Business Wire
May 22nd, 2024
Tenon, Built on ServiceNow, Announces $8M Series A Funding to Propel Growth and Innovation for Marketers

Tenon, an innovative marketing solution built on ServiceNow, has secured an $8 million Series A investment, co-led by High Alpha and StepStone Group,

FinSMEs
May 21st, 2024
Tenon Raises $8M in Series A Funding

Tenon raises $8M in Series A funding.

Business Wire
May 21st, 2024
Tenon, Built On Servicenow, Announces $8M Series A Funding To Propel Growth And Innovation For Marketers

INDIANAPOLIS--(BUSINESS WIRE)--Tenon, an innovative marketing solution built on ServiceNow, has secured an $8 million Series A investment, co-led by High Alpha and StepStone Group, with continued investment from ServiceNow Ventures. The funding will support the expansion of the Tenon team and accelerate the company’s product roadmap, expanding from marketing work management into marketing automation to unify the complete marketing lifecycle. Crafting the Future of End-to-End Marketing Excellence. Tenon has developed a solution at the forefront of marketing innovation that streamlines marketing work across the enterprise. Designed specifically with enterprise marketers in mind, Tenon simplifies marketing work and project planning with pre-built templates, agile marketing capabilities, goal setting, and collaboration features to maintain team alignment and amplify marketing outcomes

Business Wire
Feb 13th, 2024
Tenon And Agilesherpas Launch Strategic Partnership For Aligning Agile Marketing Strategy And Solutions

INDIANAPOLIS--(BUSINESS WIRE)--Tenon, the innovative Marketing Work Management solution built on ServiceNow, and AgileSherpas, the world’s leading Agile marketing consulting, training, and coaching organization, are excited to announce a strategic partnership aimed at advancing and optimizing Agile marketing for enterprise marketing teams. This collaboration brings together the robust capabilities of Tenon's Marketing Work Management solution with AgileSherpas' unparalleled expertise in Agile marketing frameworks. By combining forces, the two companies aim to empower marketers with cutting-edge tools and practices, fostering greater agility, collaboration, and efficiency. "We are thrilled to join forces with AgileSherpas to redefine the possibilities of Agile marketing," said Ben Person, Co-Founder and CEO at Tenon. "This partnership emphasizes our dedication to establishing a robust foundation for marketing work. By fortifying three fundamental pillars—people, processes, and technology—teams are empowered to collaborate more effectively and attain their business objectives.”

Business Wire
May 10th, 2023
Tenon's Revolutionary Marketing Solution Built on ServiceNow Attracts $3M in Seed Funding from ServiceNow Ventures and High Alpha

Tenon, an enterprise marketing workflow company today announced it has raised a $3M seed round led by High Alpha and ServiceNow Ventures. Built on Ser

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