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Tenon

Marketing work management on ServiceNow platform

Overview

Tenon provides a marketing work management platform built on ServiceNow to help enterprise marketing teams plan, execute, and measure campaigns at scale. The platform unifies the marketing technology stack by connecting data sources and offering pre-built templates, work management tools, and channels like email and SMS within a single interface. Because it is natively built on ServiceNow, Tenon directly ties marketing activities to the broader CRM lifecycle and aligns marketing, sales, and customer success on one platform. Tenon’s goal is to help teams coordinate their marketing efforts across channels and data sources, enabling coordinated planning, execution, and measurement through a B2B SaaS subscription model.

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About Tenon

Simplify's Rating
Why Tenon is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

11-50

Company Stage

Seed

Total Funding

$15M

Headquarters

Indianapolis, IN

Founded

2022

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Simplify's take

What believers are saying

  • July 15, 2026 launch brought marketing automation into the ServiceNow AI Platform.
  • February 13, 2026 continued investment from ServiceNow Ventures, High Alpha, and StepStone funded expansion.
  • MCNC and UGG validate real deployments across nonprofit and enterprise use cases.

What critics are saying

  • ServiceNow controls the platform and can displace Tenon with first-party features.
  • Tenon depends on one ecosystem; any ServiceNow roadmap shift crushes distribution.
  • Enterprise buyers can standardize on Salesforce or Adobe, leaving Tenon niche and fragile.

What makes Tenon unique

  • Native ServiceNow marketing automation unifies CRM, service, and campaign execution.
  • Tenon spans email, SMS, and workflows inside one governed enterprise record.
  • Partner-led distribution through Zaelab, B3 Now, and ServiceNow Ventures accelerates adoption.

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Funding

Total Funding

$15M

Below

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$4M

Benefits

  • Stock Options

Growth & Insights and Company News

6 month growth

2%

1 year growth

-2%

2 year growth

0%
Yahoo Finance
Jul 15th, 2026
Tenon brings marketing automation to ServiceNow AI Platform for unified customer engagement

Tenon has integrated marketing automation into the ServiceNow AI Platform, enabling organisations to manage customer engagement alongside sales, service, and operations on a unified system. The integration aims to eliminate data silos by connecting marketing teams to the same customer data and workflows used across the business. Ben Person, Tenon's CEO, said the move helps organisations extend their CRM strategy beyond traditional functions to include customer engagement. MCNC, a North Carolina technology nonprofit, is using the integration to execute campaigns within ServiceNow, leveraging operational data for more targeted outreach. The partnership addresses a common challenge where marketing teams operate separately from other customer-facing departments, creating disconnected experiences. By consolidating functions onto ServiceNow's platform, companies can build a complete view of customer interactions.

Business Wire
May 22nd, 2024
Tenon, Built on ServiceNow, Announces $8M Series A Funding to Propel Growth and Innovation for Marketers

Tenon, an innovative marketing solution built on ServiceNow, has secured an $8 million Series A investment, co-led by High Alpha and StepStone Group,

FinSMEs
May 21st, 2024
Tenon Raises $8M in Series A Funding

Tenon raises $8M in Series A funding.

Business Wire
May 21st, 2024
Tenon, Built On Servicenow, Announces $8M Series A Funding To Propel Growth And Innovation For Marketers

INDIANAPOLIS--(BUSINESS WIRE)--Tenon, an innovative marketing solution built on ServiceNow, has secured an $8 million Series A investment, co-led by High Alpha and StepStone Group, with continued investment from ServiceNow Ventures. The funding will support the expansion of the Tenon team and accelerate the company’s product roadmap, expanding from marketing work management into marketing automation to unify the complete marketing lifecycle. Crafting the Future of End-to-End Marketing Excellence. Tenon has developed a solution at the forefront of marketing innovation that streamlines marketing work across the enterprise. Designed specifically with enterprise marketers in mind, Tenon simplifies marketing work and project planning with pre-built templates, agile marketing capabilities, goal setting, and collaboration features to maintain team alignment and amplify marketing outcomes

Business Wire
Feb 13th, 2024
Tenon And Agilesherpas Launch Strategic Partnership For Aligning Agile Marketing Strategy And Solutions

INDIANAPOLIS--(BUSINESS WIRE)--Tenon, the innovative Marketing Work Management solution built on ServiceNow, and AgileSherpas, the world’s leading Agile marketing consulting, training, and coaching organization, are excited to announce a strategic partnership aimed at advancing and optimizing Agile marketing for enterprise marketing teams. This collaboration brings together the robust capabilities of Tenon's Marketing Work Management solution with AgileSherpas' unparalleled expertise in Agile marketing frameworks. By combining forces, the two companies aim to empower marketers with cutting-edge tools and practices, fostering greater agility, collaboration, and efficiency. "We are thrilled to join forces with AgileSherpas to redefine the possibilities of Agile marketing," said Ben Person, Co-Founder and CEO at Tenon. "This partnership emphasizes our dedication to establishing a robust foundation for marketing work. By fortifying three fundamental pillars—people, processes, and technology—teams are empowered to collaborate more effectively and attain their business objectives.”

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