Terakeet's Mac Cummings named to ADWEEK Innovator 50 list. Nov 3, 2026|Read time: 2 min. Recognition honors Cummings' leadership in transforming Terakeet and building a new model for enterprise reputation management in the age of generative AI SYRACUSE, N.Y., November 3, 2026 - ADWEEK today announced that Terakeet CEO & Co-Founder Mac Cummings has been named to the 2026 ADWEEK Innovator 50 list, which recognizes leaders driving innovation and shaping the future of marketing, media and technology. Cummings was recognized for his leadership and vision in anticipating how generative AI would reshape enterprise reputation and positioning Terakeet to address the emerging challenges facing the Fortune 100 and its executives. Over the past year, Cummings has led Terakeet's transition from enterprise search marketing to global reputation management. The shift expanded the company's focus beyond search visibility to the ways brands and executives are represented across search engines, generative AI platforms and the broader digital ecosystem. "AI has changed what's at stake for the Fortune 100," said Cummings. "Reputation risk now moves across search and AI at the same time, and most brands don't have the infrastructure to manage it. We built the Reputation Operating System to give them the technology, intelligence and expertise to understand those risks and strengthen their position before issues escalate." To better serve these customers, Cummings directed investments in proprietary technology, expanded the company's expertise in cybersecurity and reputation risk, and established new strategic partnerships. The recognition comes as Terakeet celebrates its 25th anniversary, marking a quarter century of evolution alongside major shifts in technology and the digital landscape. Cummings co-founded Terakeet in 2001 and has led the company through each stage of its growth, from its origins in search to its current focus on enterprise reputation management. "The responsibility of a leader isn't to protect the business model that worked yesterday but to recognize where the market is going and build for it," Cummings said. "For Terakeet, that has meant looking past short-term fixes and building the infrastructure enterprises need to understand risk and protect trust in the AI era." About Mac Cummings. Mac Cummings is the CEO and Co-Founder of Terakeet. He co-founded the company in Syracuse, New York, in 2001 and has led its evolution across search marketing, digital strategy and enterprise reputation management. Today, Cummings oversees Terakeet's business strategy and the continued development of its reputation management capabilities and technology. About Terakeet. Terakeet is an enterprise reputation management company that helps brands and executives understand and manage how they are represented across search engines, generative AI platforms and the broader digital ecosystem. Founded in 2001, the company combines proprietary technology, intelligence and strategic expertise to support enterprise reputation programs.

Terakeet named finalist in Digiday's 2026 WorkLife Awards for outstanding workplace culture. SYRACUSE, N.Y. (January 14, 2026) - Terakeet, the leading online reputation management and strategic visibility partner for global brands, today announced it has been named a finalist in the 2026 Digiday WorkLife Awards, a program that celebrates employers with exceptional workplace cultures and people-first environments. Presented by Digiday Media, the WorkLife Awards recognize organizations that prioritize meaningful employee experiences, support workplace well-being, and foster collaborative, innovative, and growth-minded cultures. The program highlights organizations that go beyond traditional benefits to create environments where employees thrive personally and professionally. Terakeet's recognition in the WorkLife Awards follows the company's recent honor as one of Built In's Best Places to Work for 2026, underscoring its continued focus on flexible work, comprehensive benefits, and employee-centric programs that support both professional development and personal well-being. Other finalists include BetMGM, Zoom Communications, L'Oréal Groupe, and OLIPOP.