Tern Travel

Tern Travel

AI-driven itinerary planning and client management

Overview

Tern Travel is a software platform for travel advisors that combines AI-powered tools with an all-in-one workspace. It helps advisors save time and grow their business by providing a drag-and-drop trip planner, commission tracking, and automated alerts for overdue payments, all tied to a centralized client-management system. The platform works by letting users design itineraries, manage client data, and automate routine tasks through an AI-enhanced interface, with access via a subscription model. What sets Tern apart from competitors is its integrated suite tailored specifically to travel advisors, combining itinerary creation, financial tracking, and client management in one easy-to-use system rather than requiring multiple separate tools. The goal is to reclaim advisors’ time, improve client satisfaction, and enable growth by streamlining operations and enabling more personalized travel planning.

About Tern Travel

Simplify's Rating
Why Tern Travel is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

1-10

Company Stage

Series A

Total Funding

$16.8M

Headquarters

Seattle, Washington

Founded

2014

People at Tern Travel

People at Tern Travel who can refer or advise you

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Simplify's Take

What believers are saying

  • Six-figure bookings by travel advisors increased 26% year-over-year
  • AI-powered trip planning aligns with 2026 hyper-personalization trends
  • Tern launched its first AI tools and Chrome extension in Q1 2026

What critics are saying

  • Legato's integration of Tern reduces differentiation and forces revenue sharing
  • Rival CRM acquiring Lucia intensifies feature overlap and erodes service layer
  • Legato's exclusive pricing may compress Tern's subscription margins below $15

What makes Tern Travel unique

  • Tern is the first AI-powered agency back office for travel advisors
  • Tern integrates drag-and-drop trip planning with commission tracking in one platform
  • Tern offers a Chrome extension that imports itineraries and images via AI

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Funding

Total Funding

$16.8M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$13M
Tern Travel
$15M
Canva
$30M
Kalshi

Company News

ShareProphets
Jul 14th, 2025
Tern raises £1.2M, valuation concerns.

Tern (TERN) has raised £1.2 million before expenses since its year-end results to 31 December 2024. The news highlights concerns about how Tern values its stakes in Talking Medicines and FRVRS.

Travel Market Report
May 15th, 2025
Tern Secures $13M in Series A Funding

Tern, a travel tech company, raised $13 million in Series A funding led by Viewpoint Ventures and Haystack VC, adding to a $4 million seed round from Upfront Ventures, totaling $17 million. The funds will double its R&D team to enhance product development and expand advisor support, aiming for a seamless client-advisor tech experience. Tern simplifies advisor workflows by integrating itinerary building, CRM, and commission tracking into one platform.

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