Nevada: William Hill expands sportsbook empire in deal with Terrible's casinos. November 4, 2026 · 7:43pm ET | 4:43pm PT Email, LinkedIn, and more William Hill sportsbooks, which is a subsidiary of Caesars Entertainment, is one step closer to expanding its business in Nevada after receiving preliminary approval for a partnership with Terrible's casinos. The Nevada Gaming Control Board (NGCB) Wednesday unanimously approved nonrestricted gaming licenses to conduct off-track parimutuel race and sports wagering for three Terrible's properties in Indian Springs, Carlin and Searchlight. The Nevada Gaming Commission (NGC) will likely consider the three applications at its November 19 meeting. If the applications receive final approval, it will bring the number of William Hill outlets to more than 110 race and sportsbooks and kiosk-only sportsbook locations across Nevada. "Nevada has always been home for William Hill, and we're proud to continue investing in communities across the state," Eric Hession, president of Caesars Digital, said in a statement emailed to CDC Gaming. "Through our partnership with Terrible's, we're continuing to grow a statewide sportsbook network that extends from Las Vegas to smaller Nevada communities," Hession said. "This expansion helps us reach more sports fans while supporting local casino operators." Caesars partnership with Terrible's extends to operating the Wiliam Hill sportsbook at Primm Valley Resort & Casino, reopening the location in July and brining previously relocated employees back to the property. Sports betting also remains available in Primm through a William Hill kiosk at the Whiskey Pete's truck stop. Primm is located about 40 miles south of Las Vegas. In an email, the company said it continues to invest in its footprint through new locations, property enhancements and partner relationships across the state. Beyond Primm, William Hill has added new locations in 2025 and 2026, including Virgin Hotels Las Vegas, Hotel Nevada, Verdi Grillhouse and Barton's Club. William Hill and Rio Hotel & Casino also recently completed a full renovation of the property's race and sportsbook, powered by William Hill. Caesars Sportsbook and William Hill operate on the same underlying technology and product ecosystem, with partners typically deciding which brand makes the most sense for their destination and customer base. NGCB license conditions. As part of the preliminary approval of the three locations, there were five conditions attached to their license applications, including any change in the agreement or the creation of a new agreement between William Hill and the licensed locations must be reported to the NGCB within 30 days of such change. The licensee must comply with NGC Regulation 6.090 and the minimal internal control standards for computerized race and sports pool, and prior to the commencement of computerized race and sports pool or parimutuel wagering operation, an executed reserve agreement must be received and approved by the NGCB Audit Division pursuant to NGC Regulations 5.225 and 22.040. Each location must have their surveillance system inspected and approved by the NGCB Enforcement Division within 60 days of issuance of a state gaming license and thereafter be maintained at or above the standard that is approved. Finally, prior administrative approval by the NGCB chair, or the chair's designee, is required for William Hill to convert a location from a kiosk operation to a manned operation, as well as a manned operation to a kiosk operation. Any location that utilizes both a manned satellite operation and a kiosk operation prior administrative approval of the NGCB chair, or the chair's designee is required to closing or opening a manned satellite operation.

Caesars partners with Terrible's to expand William Hill presence in Nevada. The NGCB will meet on November 4 to consider recommendations for three non-restricted gaming licenses, which also require final approval from the Nevada Gaming Commission. Key Points If approved, William Hill sportsbook services would be made available at casino properties in Indian Springs, Carlin and Searchlight Previously, Caesars worked with Terrible's to retain William Hill services at Primm Valley Resort following a 17-day closure Caesars Entertainment has formed a new partnership with Terrible's to expand its William Hill sportsbook services to three additional casino properties in Nevada, including locations in Indian Springs, Carlin and Searchlight. The operator is seeking three non-restricted gaming licenses from the Nevada Gaming Control Board (NGCB), who will consider recommendations made for each of the new expansion proposals on November 4. If advanced, the licenses would then require final approval from the Nevada Gaming Commission, most likely to be decided at the Commission's next meeting scheduled for November 19. Caesars Digital President Eric Hession stated that while "everybody thinks it's just the Strip and the big ones" when it comes to sportsbooks in Las Vegas, the operator remains focused on providing services "all the way to a tiny casino with just a kiosk and no window." To help promote William Hill's latest expansion, Caesars also introduced a Nevada $1m Parlay Cash Giveaway, where bettors who place a parlay wager meeting certain odds requirements have the chance to win a $30,000 weekly grand prize. The giveaway promotion will run throughout the 2026-2027 NFL season, as Hession believes "having that kind of an incentive to come in probably looks pretty good as far as some of the properties are concerned." Caesars also previously worked with Terrible's to retain William Hill operations at Primm Valley Resort following a 17-day shutdown in June. The Primm Family in Las Vegas signed a new agreement with Terrible's to help restore and enhance the city's casino and hospitality industry, as well as prevent Primm Valley Casino Resort, The Lotto Store and related properties from closing by July 4. In 2025, Caesars expanded William Hill services to Virgin Hotels Las Vegas, Hotel Nevada in Ely, Verdi Grillhouse and Barton's Club. The operator also worked with Rio Hotel & Casino to complete a full renovation of the property's 3,400 sq ft race and sportsbook space. Good to know Caesars Sportsbook unveiled a partnership with Clay Matthews for a new promotional campaign to highlight its upgraded features prior to the NFL season beginning on September 9