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Teton Ridge is a Western sports media, lifestyle and entertainment company that operates Cowboy Channel, a television network and platform dedicated to Western-style sports content. Its services center on producing and distributing sports programming, events coverage, and related lifestyle and entertainment content for fans of cowboy culture. The product works by delivering TV and streaming content through its Cowboy Channel and related media channels, allowing viewers to watch live events, replays, and curated programming about rodeo, ranch life, and Western sports. What sets Teton Ridge apart is its focused specialization in Western sports and cowboy culture, combining media production with a broader lifestyle and entertainment footprint under one brand. The company’s goal is to be the leading source of Western sports media, connecting fans with authentic rodeo and cowboy-related entertainment through its Cowboy Channel and associated platforms.
Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Idaho
Founded
N/A
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Netflix orders Lonesome Dove series: what to know about the new adaptation. Modified date: September 9, 2026 Discover more Casual Games Newspapers Netflix has officially ordered a straight-to-series adaptation of Larry McMurtry's Pulitzer Prize-winning novel Lonesome Dove, marking a major investment in the prestige Western genre. The project arrives as the streaming giant seeks to capitalize on a resurgence of interest in classic Americana and sprawling frontier narratives. The new series will be helmed by co-showrunners Zoe Kazan and Jeb Stuart, who will also serve as writers and executive producers. This marks a significant creative reunion for the pair at Netflix; they are also the team behind the upcoming East of Eden limited series starring Florence Pugh, which is scheduled to premiere on October 1, 2026. The Lonesome Dove order, finalized in early September, underscores Netflix's confidence in the duo's ability to modernize literary classics for a global audience. A competitive bidding war. The path to Netflix was not without competition. Industry reports indicate that the project was the subject of a high-stakes bidding war. Even after the deal with Netflix was nearing its final stages, Skydance CEO David Ellison reportedly made a late attempt to secure the rights, signaling the high perceived value of the McMurtry property in the current television landscape. Ultimately, the partnership was solidified between Netflix and Teton Ridge Entertainment, with the McMurtry estate also heavily involved. The estate's participation includes Diana Ossana, McMurtry's longtime writing partner, and his grandson, Curtis McMurtry, both serving as executive producers. Their involvement is seen as a move to ensure the new adaptation remains faithful to the spirit of the 1985 novel while navigating the inevitable comparisons to previous iterations. Discover more Puzzles & Brainteasers Arts & Entertainment The legacy of gus and Woodrow. The 41-year timeline refers to the anniversary of the novel's 1985 publication, a book that redefined the Western genre by stripping away romanticized myths in favor of a gritty, often melancholic look at the end of the frontier. The story follows two retired Texas Rangers, Augustus "Gus" McCrae and Woodrow Call, as they embark on a perilous cattle drive from the Rio Grande to the untouched wilderness of Montana. For many viewers, the definitive version remains the 1989 Emmy-winning miniseries, which featured career-defining performances by Robert Duvall and Tommy Lee Jones. The task of recasting these iconic roles is now the central question surrounding the Netflix production. As of September 9, 2026, no official casting announcements have been made for the leads. Modernizing a masterpiece. While the original miniseries is a landmark of television history, the new Netflix series is expected to utilize modern production scales and a format that may allow for a deeper exploration of McMurtry's extensive text. The "Yellowstone effect" - a industry-wide trend toward high-budget, character-driven Western dramas - has created an environment where a slow-burn epic like Lonesome Dove can thrive with younger demographics who are discovering the novel for the first time. By securing the creative team of Kazan and Stuart before their first collaboration even debuts, Netflix is signaling that it views this partnership as a cornerstone of its future drama slate. The series will look to balance the brutal realities of the 19th-century West with the deep, philosophical friendship that has made the source material a staple of American literature for four decades. Discover more Time & Calendars Machine Learning & Artificial Intelligence
Palantir and NVIDIA turn rodeo into a live edge AI testbed. AI-powered automation software provider Palantir, TWG AI and Nvidia have partnered with Teton Ridge to bring real-time AI and computer vision to rodeo sports, improving experiences for athletes, fans and partners. Teton Ridge is a western sports and entertainment company that has organized historical riders, animals and events data, leveraging Palantir Foundry and AI to access performance analytics enabled by advanced computer vision models. NVIDIA AI infrastructure such as Holoscan and RTX PRO 6000 GPUs provide edge computing, crunching real-time data at the network's edges to improve inefficient latency. "We're seeing tremendous opportunity at the intersection of sports technology and AI-driven analytics," says Ryan Taylor, CRO at Palantir Technologies. "Palantir is proud to work with NVIDIA and TWG AI to bring real-time AI and data-driven insights to the rodeo arena with Teton Ridge. Together, we're advancing the integrity, transparency, and accuracy of the sport for athletes and fans alike." The partnership will highlight the complexity of the sport as it studies how humans interact with animals in a live setting. The AI element that Palantir adds is designed to provide greater transparency and accuracy and improve operational efficiency across sports. Edge AI is set to reinvent fan experiences and sports entertainment as Edge Industry Review know it.
Teton Ridge acquired The Cowboy Channel recently, giving it the largest portfolio of exclusive PRCA media rights, Cowboys & Indians magazine and leadership in Pro Fantasy Rodeo.
With the acquisition of The Cowboy Channel, the launch of the Teton Ridge FAST Channel, and an expanding slate of digital content - including podcasts and original programming - Teton Ridge is redefining the landscape of Western sports, entertainment, and culture.
Teton Ridge has named Jack Jenkins as chief revenue officer.
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Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Idaho
Founded
N/A
Find jobs on Simplify and start your career today