Zillow Group has signed a long-term partnership with Major League Baseball, becoming MLB's official real estate and home rentals marketplace provider. The deal includes national marketing campaigns across MLB Network, MLB.TV and Apple TV+, plus sponsorship of All-Star Week, postseason events and the Pennant Chase. Zillow also launched Zillow Preview on 17 March, a product that makes pre-market home listings publicly visible on Zillow and Trulia. Chief executive Jeremy Wacksman said the company believes real estate works best when information is open and accessible, allowing buyers to see all available options without being tied to specific brokerage firms. The technology-enabled real estate platform operates through websites and mobile applications, offering marketplaces for rentals, construction and property advertising, alongside transaction management software.

Major League Baseball faces significant changes as its collective bargaining agreement expires at the end of this season. MLB Players Association Interim Executive Director Bruce Meyer told ESPN a lockout is "all but guaranteed", with owners expected to push for a salary cap. Nine MLB teams announced new MLB-operated channels carried by DirecTV this week, following contract terminations with struggling FanDuel Sports Networks. MLB aims to control all 30 teams' local rights by 2028 to sell them as a national streaming package. The league's national media rights expire after the 2028 season, allowing potential redistribution. Commissioner Rob Manfred has suggested expanding to 32 teams and realigning geographically. Despite upheaval, baseball is thriving. Last year's World Series attracted over 50 million viewers, the most in 34 years. However, MLB's EBITDA margin sits under 2%, significantly below other major leagues.

Versus Systems has renewed its partnership with the Texas Rangers for the 2026 Major League Baseball season, extending a five-year collaboration and introducing upgraded Filter Fan Cam technology. The platform allows fans to see themselves on venue video boards with custom-branded filters and interactive overlays. The next-generation system features a high-performance C++ tracking engine, 60 frames-per-second camera driver, enhanced facial tracking across crowds, and dynamic face paint filter functionality. These improvements aim to reduce latency and deliver smoother real-time interactions at Globe Life Field. The renewal demonstrates confidence in Versus' technology as the company focuses on driving fan engagement and revenue growth. The Texas Rangers praised the platform for creating memorable experiences, whilst Versus continues advancing its interactive engagement solutions across sports and live entertainment.