TextUs, a business text messaging platform, has appointed Doug Busley as senior vice president of engineering. Busley joins from Iterable, where he spent over five years scaling the engineering team and product infrastructure, leading the messaging pillar of product engineering. At TextUs, Busley will oversee the engineering organisation, focusing on platform scalability, architectural modernisation and product innovation. His appointment comes as demand for business texting accelerates. TextUs provides a texting platform that integrates with CRM and applicant tracking systems, helping businesses convert leads into revenue through automated and conversational messaging. The company reports a 98% read rate and up to 45% response rates for its platform.

TextUs names Doug Busley as Senior Vice President of Engineering. GlobeNewswire | www.textus.com Today at 9:21am PDT Denver, Colorado, April 21, 2026 (GLOBE NEWSWIRE) - TextUs, the industry-leading text messaging platform that transforms how businesses convert leads into revenue, today announced the appointment of Doug Busley as Senior Vice President of Engineering. Busley brings deep experience building and scaling engineering organizations in high-growth B2B SaaS environments. He joins TextUs from Iterable, where he spent over five years helping scale the company's engineering team and product infrastructure during a period of rapid growth. During his tenure, he led the Messaging pillar of product engineering and supported the development of systems powering marketing campaigns for thousands of customers. At TextUs, Busley will lead the company's engineering organization with a focus on platform scalability, architectural modernization, and continued product innovation as demand for business texting accelerates. "Doug has a proven ability to scale engineering teams and systems in high-growth environments," said Martin Payne, CEO of TextUs. "His experience and leadership will be critical as we continue to invest in our platform and build for the next phase of growth." Busley's leadership philosophy centers on building autonomous teams and enabling engineers to do their best work, an approach that aligns closely with TextUs' focus on innovation and performance. TextUs stands out as a market leader by offering a texting platform that drives revenue and boosts pipeline conversion. As businesses increasingly look for better ways to connect with prospects, customers, candidates, and employees, text messaging has emerged as a critical communication channel. About TextUs TextUs is the leading business text messaging software that empowers businesses to convert leads into revenue through automated and conversational texting. TextUs integrates with several customer relationship management (CRM) and applicant tracking system (ATS) platforms, making texting an easy and seamless extension of current business systems. With a 98% read rate and up to 45% response rates, TextUs helps teams communicate faster, build stronger relationships, and drive measurable business outcomes. To learn more, visit www.textus.com. Kira Renee www.textus.com (720) 753-5412 [email protected] This is a paid placement. For further inquiries, please contact GlobeNewswire directly.

TextUs, a business SMS platform, has launched Smart Delivery, an AI-powered system designed to improve SMS deliverability, message performance and compliance. The system combines real-time AI risk detection, intelligent message optimisation and proactive compliance enforcement. Smart Delivery uses AI-powered Message Quality Indicators to analyse message content before sending, detecting deliverability risks in real time. When issues are identified, the system rewrites messages into compliant versions whilst preserving intent. It also monitors opt-out rates and delivery signals to provide early visibility into performance risks. The system acts as an intelligent layer embedded within every send, automatically evaluating and enforcing best practices. Messages flagged as high-risk are prevented from sending entirely until rewritten. Smart Delivery is now available to TextUs customers.