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The Athletic Media Company

The Athletic Media Company

Digital sports news and analysis platform

About

The Athletic provides in-depth sports news, stories, scores, schedules, and podcasts for passionate sports fans. It operates on a subscription-based model, allowing users to access premium content created by top-tier writers, which includes breaking news and smart analysis. Unlike many competitors, The Athletic focuses on quality journalism rather than relying heavily on advertising, ensuring a steady income stream to invest in exclusive coverage. The goal is to keep sports enthusiasts informed and engaged with detailed insights into their favorite teams and leagues.

Company Stage

M&A

Employees

501-1,000

Industries

Consumer Goods, Entertainment

Total Funding

$139.6M

Headquarters

N/A

Founded

2016


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Simplify's Take

What believers are saying

  • Joining The Athletic offers the opportunity to work with some of the best writers and journalists in sports media.
  • The company's focus on quality journalism and exclusive content can provide a fulfilling work environment for those passionate about sports.
  • Strategic partnerships and sponsorships, like the one with State Farm, can lead to exciting projects and increased visibility.

What critics are saying

  • The reliance on a subscription-based model may limit audience growth compared to ad-supported platforms.
  • High-profile hires, such as nearly bringing on Fabrizio Romano, indicate a competitive and high-pressure environment.

What makes The Athletic Media Company unique

  • The Athletic's subscription-based model focuses on delivering premium, ad-free content, unlike many competitors who rely heavily on advertising revenue.
  • The company employs top-tier writers and journalists, ensuring high-quality, in-depth sports coverage that stands out in a crowded market.
  • Partnerships and sponsorships, such as the collaboration with State Farm for the Women’s World Cup, enhance their content and provide additional revenue streams.

Growth & Insights
Headcount

6 month growth

7%

1 year growth

1%

2 year growth

7%

Benefits

Paid Time Off

Paid Sick Leave

Paid Parental Leave

401(k)

Short & Long Term Disability

Free Subscription

Competitive Health Care

HSA & FSA

Commuter Benefits

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