The Athletic Media Company

The Athletic Media Company

Subscription-based sports journalism with premium content

Overview

The Athletic provides digital sports journalism with in-depth news, long-form stories, scores, schedules, and podcasts. It delivers premium content through a subscription model, giving paying readers access to articles and exclusive coverage by top writers, with updates on major leagues and international sports. The product works by offering monthly or annual access to a library of premium articles and podcasts through its website and apps; revenue comes primarily from subscribers, supported by partnerships and sponsored content. The Athletic differentiates itself from competitors by prioritizing high-quality, detailed reporting and smart analysis from top writers, rather than relying on cookie-cutter, ad-driven coverage. Its goal is to serve passionate sports fans with comprehensive, insightful journalism and to sustain its journalism by building a loyal subscription-based community.”} verkeerde_seconds_empty_rate: 0} // note: ignore any extraneous fields if present in tool input

YC Company
Significant Headcount Growth

About The Athletic Media Company

Simplify's Rating
Why The Athletic Media Company is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Entertainment

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$139.6M

Headquarters

San Francisco, California

Founded

2016

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Simplify's Take

What believers are saying

  • Q2 2025 revenue rose 33.4% to $54.0 million, with $5.8 million profit.
  • Advertising nearly doubled in Q2 2025 to $14.1 million, helped by video inventory.
  • FloSports co-produced The Athletic Hockey Show x FloHockey NHL Draft Live in June 2026.

What critics are saying

  • Google and OpenAI litigation drained $7.9 million in H1 2025 legal spend.
  • NYT stopped separately reporting Athletic finances after Q3 2025, masking performance deterioration.
  • ESPN, YouTube, and free team sites commoditize sports analysis, pressuring subscriptions by 2027.

What makes The Athletic Media Company unique

  • The Athletic owns premium, league-specific reporting across 250 teams, not generic sports recaps.
  • NYT bundles The Athletic into higher-value subscriptions, widening distribution and lowering churn.
  • Fubo launched The Athletic Video Hub on July 23, 2026, opening CTV monetization.

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Funding

Total Funding

$139.6M

Below

Industry Average

Funded Over

8 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Paid Time Off

Paid Sick Leave

Paid Parental Leave

401(k)

Short & Long Term Disability

Free Subscription

Competitive Health Care

HSA & FSA

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

5%

2 year growth

5%
Associated Press
Jul 23rd, 2026
Fubo launches The Athletic's first CTV sports video hub in expanded partnership

FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, marking The Athletic's first entry into Connected TV sports video content. This expansion builds on their existing multi-year partnership, which named Fubo as The Athletic's official live TV streaming partner. The hub features full-length episodes of The Athletic's flagship shows, including The Athletic Football Show and NBA Daily, alongside short-form commentary and real-time analysis. Content will stream through Fubo's virtual MVPD platform and its free ad-supported Fubo Sports Network channel. The integration offers brands multi-platform sponsorship opportunities, including home screen takeovers and custom branded video content. Founded in 2016 and acquired by The New York Times in 2022, The Athletic operates the world's largest sports newsroom with 500 full-time employees covering over 250 teams globally.

The Globe
Jul 31st, 2025
The Athletic Secures $40M Series C

The Athletic has raised $40 million in Series C funding to enhance its growth and content development. This funding round underscores increasing investor confidence in premium sports journalism. The news was published by Athletism Info and pksportsnews on July 31, 2025.

Business Wire
Apr 9th, 2025
The New York Times Company to Acquire The Athletic

The New York Times Company announced today that it has entered into an agreement to acquire The Athletic.

Yahoo
Oct 12th, 2023
Morocco reportedly hire ex-Spain head coach Jorge Vilda 5 weeks after scandal ouster

Jorge Vilda, the former head coach of the Spain women's national team that won the 2023 Women's World Cup nearly two months ago, has been hired as the head coach of the Morocco women's national team, The Athletic reported Thursday.

Awful Announcing
Oct 11th, 2023
The Athletic reportedly 'came close' to hiring Fabrizio Romano earlier this year

Global soccer insider Fabrizio Romano reportedly nearly joined The Athletic's staff of sports news breakers this year.

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