City of Perth unveils next-generation destination marketing platform via The Brand Agency. November 9 2026, 7:49 pm BY Adam Shaw No Comments The Brand Agency has launched a transformed digital destination marketing platform for the City of Perth, headlined by the re-imagined visitperth.com and a dedicated self-service business portal. Following a highly competitive tender process, The Brand Agency was appointed to lead the comprehensive digital overhaul. Built on Optimizely CMS 13 and Digital Asset Management (DAM), the new platform also incorporates both Optimizely's Content Marketing Platform (CMP) and Agentic Platform. This suite equips the City of Perth with generative and agentic AI capabilities embedded directly into its content and campaign workflows. Designed to showcase the City's vibrant calendar of events, dining, retail, and cultural experiences, the ecosystem bridges visitor engagement with direct commercial support for local operators. Through the bespoke business portal, local retailers, hospitality venues, and event organisers can directly submit and manage their own listings and content on Visit Perth via a City-managed publishing workflow. City of Perth Lord Mayor Bruce Reynolds, said: "Perth is a city with enormous momentum, and our Capital City Plan 2036 sets out a bold vision for how we continue to grow as a vibrant, connected and welcoming capital city. The new Visit Perth website brings that vision to life by showcasing Perth to the world and making it easier for visitors to explore our city. The new platform provides a more engaging experience for users while creating greater visibility and promotional opportunities for local tourism and hospitality businesses." Joseph Damiano, UX Lead at The Brand Agency, said: "The site was built on the idea of infinite opportunity; an endless loop of activity and life around every corner. With a strong emphasis on occasion-based curation, the experience brings together hand-picked recommendations that inspire users to continually discover new favourites." Paul Hamilton, Head of Technology at The Brand Agency, added: "Architecturally, this was about creating two tightly integrated systems: empowering local businesses through a frictionless portal while feeding rich, structured content into the public-facing Visit Perth site. Optimizely CMS 13 gave us the multi-site flexibility and scalability to handle complex event taxonomy and publishing governance, all while keeping usability front and centre for both city editors and local operators." The new Visit Perth platform is now live at visitperth.com Client Paul Cavanagh - Head of Marketing & Communications Tracy O'Neale - Program Lead Website Transformation Lucy Zupan - Marketing and Digital Lead Montana Parker - Senior Digital Advisor Rory Lefroy - Website Officer The Brand Agency Paul Hamilton - Head of Technology Matt Popkes - Head of Strategy Dolores Silva - Tech Projects Lead Edin Livnjak - Technical Lead Carmelo Rigoli - Technical Lead Tim Everts - Technical Lead Pete Farrell - Frontend Developer Joseph Damiano - UX Lead Clayton West - Senior Designer Darren Friel - Media Technology Director #More creative news #No paywalls #No annual membership fees. Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel