The Campbell's Company

The Campbell's Company

Global producer of soups, snacks

Overview

Campbell Soup Company makes packaged foods across two segments: Meals & Beverages and Snacks. Meals & Beverages sells soups, simple meals, and beverages under brands such as Campbell's, Swanson, Prego, V8, and Pacific Foods to retailers and foodservice customers in the U.S., Canada, and nearby markets. Snacks includes Pepperidge Farm and Snyder’s-Lance brands, offering crackers, cookies, pretzels, and other snacks under Pepperidge Farm, Snyder’s of Hanover, Lance, and Kettle Brand, with products in North America and Latin America. The company distributes through supermarkets, mass merchandisers, club stores, and foodservice channels, and aims to grow by offering a broad range of convenient, trusted foods to households and foodservice customers worldwide.

About The Campbell's Company

Simplify's Rating
Why The Campbell's Company is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Food & Agriculture

Industrial & Manufacturing

Consumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Camden, New Jersey

Founded

1869

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Simplify's Take

What believers are saying

  • Rao’s consumption rose 9.6% in fiscal 2026, sustaining premium sauce growth.
  • Management shifted 85% of working media to digital, influencer, e-commerce, and AI channels.
  • Campbell’s launched a $500 million savings program and dividend reset to fund brand investment.

What critics are saying

  • Campbell’s cut fiscal 2027 guidance on September 3, 2026, forecasting 2%-4% sales decline.
  • Two snack plant closures and 13% salaried layoffs signal operational distress through 2030.
  • California and Florida lawsuits over microwavable soup packaging and SpaghettiOs damage trust and create liabilities.

What makes The Campbell's Company unique

  • Campbell’s owns iconic pantry brands: Campbell’s, Rao’s, Goldfish, Pepperidge Farm, and V8.
  • Its Meals & Beverages segment kept organic sales growing 3% in Q4 fiscal 2026.
  • Campbell’s distribution spans supermarkets, club stores, mass merchandisers, and foodservice across North America.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Hybrid Work Options

Wellness Program

Professional Development Budget

Mental Health Support

Company Equity

Stock Price

Company News

Yahoo Finance
Sep 8th, 2026
Campbell's shifts 85% of marketing budget to digital as sales slump

Campbell's is shifting its marketing strategy to counter declining sales, with 85% of its working media budget now allocated to social media, influencers, e-commerce and AI-powered platforms. The company will concentrate spending on growth brands including Rao's, Goldfish, Pepperidge Farm and Campbell's. Total net sales fell 8% year-over-year in fiscal Q4 2026 and 5% for the full year. The snacks segment saw organic sales decline 6% year-over-year. Campbell's is implementing a $500 million cost-savings plan, including a 13% reduction in salaried workforce and closing two snack plants, to fund its marketing initiatives. Rao's pasta sauce showed strong performance with consumption up 9.4% in fiscal 2026. The company is also launching new Goldfish varieties and a back-to-school campaign emphasising the brand's family-friendly positioning.

Yahoo Finance
Sep 6th, 2026
Campbell's cuts 13% of salaried staff, closes 2 plants to save $500M by 2030

Campbell's is cutting 13% of its salaried workforce and closing two snack plants as part of a restructuring aimed at streamlining operations and returning to profitability. The company expects to save approximately $500 million by fiscal 2030. CEO Mick Beekhuizen acknowledged the company's results remain "unacceptable" and said Campbell's is "addressing reality head-on" rather than waiting for market conditions to improve. The company has raised prices by 4% to 5% across 60% of its portfolio to offset higher costs. Campbell's forecasts fiscal 2027 sales will decline 2% to 4%, worse than analysts' expectations. Fourth-quarter net sales fell 8% to $2.14 billion. The company faces growing resistance from budget-conscious shoppers shifting towards less expensive private-label brands. Campbell's employs approximately 13,700 full- and part-time workers.

Fox Business
Sep 4th, 2026
Campbell's cuts 13% of workforce, closes plants to save $500M by 2030

Campbell's has cut 13% of its salaried workforce and closed two snack plants as part of a turnaround effort. CEO Mick Beekhuizen acknowledged the company's "unacceptable" results and said it plans to generate about $500 million in cost savings by fiscal 2030. The company expects fiscal 2027 net sales to decline 2% to 4%, worse than analysts' predictions of a 0.8% drop. Fourth-quarter net sales fell 8% to $2.14 billion, slightly missing estimates. Campbell's has raised prices 4% to 5% across roughly 60% of its portfolio despite resistance from budget-conscious shoppers. The company had approximately 13,700 full-time and part-time employees as of August 2025. Beekhuizen said the restructuring aims to increase speed, accountability, and improve margins whilst maintaining the company's investment-grade credit rating.

Yahoo Finance
Sep 4th, 2026
Campbell's targets $500M cost savings by 2030 amid declining sales and margin pressure

Campbell's reported fourth-quarter fiscal 2026 earnings of $0.39 per share, missing the consensus estimate of $0.40. Revenue of $2.14 billion also fell short of the $2.15 billion expected. CEO Mick Beekhuizen called current performance unacceptable, announcing an enterprise-wide savings programme targeting $500 million by fiscal 2030. Campbell's expects over $100 million in savings for fiscal 2027 through two Snacks plant closures and a 13% reduction in salaried workforce. For fiscal 2027, Campbell's forecasts net sales to decline 2% to 4% and adjusted earnings of $1.65-$1.80 per share. The company anticipates raw-material and packaging inflation of 5% to 6%, alongside double-digit logistics inflation. Meals & Beverages showed better momentum, with fourth-quarter organic sales rising 3%. Rao's consumption grew 9.6%, whilst household penetration reached 18.9%.

Yahoo Finance
Sep 3rd, 2026
Campbell's shifts marketing focus to top brands, cuts 13% of workforce to fund $500M efficiency drive

Campbell's reported disappointing results, with fourth-quarter sales falling 8% to $2.1 billion and full-year sales declining 5% to $9.7 billion. The company is overhauling its marketing strategy, focusing resources on top-performing brands including Campbell's, Rao's, Goldfish and Pepperidge Farm. CEO Mick Beekhuizen said 85% of the company's working media budget will shift to social, influencer and e-commerce channels, along with AI-enabled platforms. New national campaigns are planned for several brands. To fund increased brand investments, Campbell's is targeting $500 million in savings by 2030, including a 13% reduction in salaried workforce. The company faces pressure from price-conscious consumers switching to private label products, particularly in its snacks division.

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