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The Channel Company

Media, events, insights for IT channel

Overview

The Channel Company provides media, events, insights, and marketing services for the technology channel, serving technology vendors, solution providers, and IT professionals. Its CRN publication and integrated media platform reach about 150,000 IT/OT solution provider organizations and 1.5 million individuals through magazines, online content, and social channels, with revenue from advertising, subscriptions, and event sponsorships. It differentiates itself by combining print, digital, and live events into a single ecosystem with a 34+ year track record and a highly engaged audience for cross-channel messaging. Its goal is to help tech vendors, solution providers, and IT professionals connect, learn, and grow their business through targeted media and events.

Significant Headcount Growth

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About The Channel Company

Simplify's Rating
Why The Channel Company is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise Software

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Needham, MA

Founded

2008

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What believers are saying

  • XChange August 2026 in National Harbor reinforced recurring sponsorship and event revenue.
  • CRN's 41st Annual Report Card, published August 9, 2026, deepens vendor benchmarking relevance.
  • Women of the Channel Elite 50 launches January 27, 2027, broadening premium programming.

What critics are saying

  • Informa Tech's Channel Futures and Channel Partners compete directly for channel-event budgets.
  • Partner Ignite's February 2026 consolidation signals margin pressure from overlapping agency brands.
  • If editorial trust erodes, CRN becomes a promotional brochure, not a must-read.

What makes The Channel Company unique

  • CRN's 2026 awards and XChange conferences keep vendor mindshare across the IT channel.
  • Partner Ignite, launched February 10, 2026, unifies agency services with AI-powered execution.
  • The Channel Company's 2026 Women of the Channel expansion targets senior executives, not entry-level attendees.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Remote Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays

Growth & Insights and Company News

6 month growth

-1%

1 year growth

22%

2 year growth

26%
GlobeNewswire
Nov 3rd, 2026
Acronis appoints HoJin Kim as Chief Revenue Officer.

Acronis appoints HoJin Kim as Chief Revenue Officer. Veteran channel executive brings more than 25 years of experience to accelerate global revenue growth and strengthen Acronis' MSP partner ecosystem. November 03, 2026 10:00 ET | Source: Acronis, Inc. SCHAFFHAUSEN, Switzerland, Nov. 03, 2026 (GLOBE NEWSWIRE) - Acronis, a global provider of an AI-native cyber platform for MSPs and IT departments, today announced the appointment of HoJin Kim as Chief Revenue Officer (CRO). In this role, HoJin will lead Acronis' global sales and go-to-market organization, with a focus on accelerating revenue growth, strengthening partner relationships, and expanding opportunities for managed service providers (MSPs) worldwide. "HoJin's extensive channel expertise and proven ability to drive growth through partner ecosystems make him a strong addition to our leadership team," said Prakash Panjwani, CEO of Acronis. "As we continue to expand our global footprint and strengthen our position in the MSP market, his experience in scaling sales organizations, deepening partner engagement, and driving cybersecurity adoption will be instrumental in accelerating our next phase of growth." HoJin brings more than 25 years of experience leading global and regional IT channel organizations, with deep expertise in cybersecurity, partner strategy, and driving growth through the channel. His appointment reinforces Acronis' commitment to its partner-first strategy and to building a scalable, high-performing global sales organization. Most recently, HoJin served as Chief Revenue Officer at WatchGuard Technologies, where he led the company's global sales and channel organization. During his tenure, he focused on expanding the adoption of endpoint detection and response (EDR) and managed detection and response (MDR) services across MSPs, while driving network security sales and encouraging partners to leverage WatchGuard's Unified Security Platform. "I'm excited to join Acronis and work with a company that puts partners and customers at the center of its strategy," said HoJin Kim. "Acronis has a compelling opportunity to help MSPs grow their businesses while enabling corporate customers to address increasingly complex cybersecurity and data protection challenges. I look forward to working with the global team to expand market opportunities, strengthen execution, and drive long-term growth across both our partner and corporate businesses." Prior to WatchGuard, HoJin served as Chief Revenue Officer at The Channel Company, where he was responsible for driving revenue growth and executing the company's long-term strategy. He previously held senior global channel leadership positions at SonicWall, Samsung, and Hewlett Packard Enterprise, as well as regional partner management roles at Juniper Networks and IBM. Throughout his career, HoJin has developed and executed channel strategies designed to strengthen partner relationships, expand market reach, and deliver sustainable business growth. About Acronis Acronis is a leader in AI-native cyber protection, unifying data protection, cybersecurity, IT operations and hybrid infrastructure to deliver business continuity, security and compliance with less cost and complexity. More than 21,000 service providers trust Acronis to protect over 750,000 businesses in 150 countries. Acronis is headquartered in Schaffhausen, Switzerland. For more information, visit www.acronis.com. Acronis Press Contact: Julia Carfagno Senior Global Communications Manager [email protected]

The 20 MSP
Sep 14th, 2026
Crystal Conkle recognized as a CRN 2026 Women of the Year Awards finalist.

Crystal Conkle recognized as a CRN 2026 Women of the Year Awards finalist. Posted by Bobby Falco On September 14th, 2026 Leading managed service provider (MSP) The 20 MSP is proud to announce that CRN(R), a brand of The Channel Company, has named Crystal Conkle, Chief Marketing Officer of The 20 MSP, a finalist in the Marketing Executive of the Year category of the 2026 CRN Women of the Year Awards. The recognition honors Conkle's leadership and impact in building The 20 MSP's brand, driving demand and helping position the company as one of the most recognized organizations in the MSP channel. As CMO, Conkle leads The 20 MSP's marketing strategy across brand, demand generation, digital marketing, communications, events and executive thought leadership. Her work has played an integral role in supporting the company's continued growth while expanding its reach and visibility among channel partners and businesses across the country. Over the past year, Conkle has continued to evolve The 20 MSP's approach to marketing, with an emphasis on creating meaningful connections between brand and business growth. From expanding the company's flagship VISION and SUMMIT events to strengthening its digital presence and thought leadership, she has helped build a marketing strategy designed to create demand, deepen engagement and differentiate The 20 MSP in an increasingly competitive market. Her impact extends beyond The 20 MSP. Conkle has become an active voice and advocate within the IT channel, speaking on marketing, leadership, AI and enterprise value while championing greater visibility and opportunities for women in technology. In 2026, she was named to CRN's Women of the Channel Power 80 Solution Providers list and received GTIA's Advancing Women in Technology Leadership Award. "Crystal has completely elevated our entire mindset around marketing," said Tim Conkle, CEO and Founder of The 20 MSP. "She understands that great marketing isn't just about getting attention. It has to create trust, drive growth and make the business stronger. The brand and position we have in this industry today are a reflection of that. I'm incredibly proud of what she's built and couldn't think of anyone more deserving of this recognition." This is the fourth annual CRN Women of the Year Awards, which spotlight extraordinary women, companies and allies who demonstrate dedication to advancing the IT industry through their leadership and initiatives each day. The winners of the Women of the Year Awards will be announced at the Awards Gala on December 8, 2026, in New York City. "The finalists for the CRN Women of the Year Awards represent some of the most accomplished and influential leaders across the IT channel," said Jennifer Follett, VP of U.S. Content and Executive Editor at CRN, The Channel Company. "Their accomplishments reflect the talent, determination, and forward-thinking approach that continue to strengthen our industry. We are honored to recognize their achievements and celebrate the meaningful impact they are making throughout the industry." The Women of the Year Awards finalists can be viewed online at CRN Women of the Year. About The 20 MSP. As a leading provider of managed IT services, The 20 MSP serves thousands of businesses nationwide, providing each one with white-glove service, secure and streamlined IT infrastructure, and 24/7/365 support. 20 MSP Group believe in building lasting relationships with clients founded on trust, communication, and the delivery of high-value services for a fair and predictable price. Its clients' success is its success, and 20 MSP Group is committed to helping each and every organization 20 MSP Group serve leverage technology to secure a competitive advantage and achieve new growth. To learn more, visit the20msp.com. About The 20. The 20 is a nationwide growth platform that helps ambitious managed service providers (MSPs) build scale, accelerate growth, and increase profitability. From a US-based support desk and network operations center to robust documentation and co-selling assistance, The 20 gives busy owners the tools and support they need to achieve steady, predictable growth, along with strategic pathways for long-term value creation and a successful exit when the time is right. To learn more, visit the20.com.

The 20 MSP
Jul 27th, 2026
The 20 MSP named a finalist in crn's 2026 Best of the Channel Awards.

The 20 MSP named a finalist in crn's 2026 Best of the Channel Awards. Posted by Bobby Falco On July 27th, 2026 Leading managed service provider (MSP) The 20 MSP is proud to announce that it has been recognized by CRN(R), a brand of The Channel Company, as a finalist in the second annual CRN Best of the Channel Awards in the Best Solution Provider Team of the Year category. As a finalist, The 20 MSP team is being spotlighted for their dedication to channel innovation and excellence through a unique approach to MSP growth, operational scale, and community impact. The company's M&A engine, supported by a 150+ member MSP peer group that cultivates relationships and creates a strong pipeline of acquisition opportunities, has enabled The 20 MSP to successfully complete 49 acquisitions to date, including five completed in 2026. Through these strategic partnerships, The 20 MSP continues to expand its national footprint while bringing enterprise-grade technology solutions, cybersecurity, and support services to small and midsize businesses across the country. The CRN Best of the Channel Awards honors individual leaders, teams, and companies setting an example with their visionary strategies and outstanding contributions to channel success. Winners will be announced at the Best of the Channel Awards Gala in Atlanta on Oct. 13, immediately following The Channel Company's XChange Best of Breed Conference. The recognition reflects the collective efforts of The 20 MSP team, whose commitment to innovation, collaboration, and service excellence continues to drive the company's growth. Beyond its acquisition strategy, The 20 MSP is investing heavily in the future of managed services through a dedicated AI initiative focused on identifying practical, scalable ways to leverage artificial intelligence for both internal operations and improved client outcomes. The company also remains deeply committed to strengthening the MSP community through education, collaboration, and connection. Each year, The 20 MSP team brings together industry leaders and technology professionals through live events, including its flagship VISION conference, creating opportunities for MSPs to share knowledge, explore emerging technologies, and shape the future of the channel together. "The finalists of the CRN Best of the Channel Awards represent the very best of the IT channel," said Jennifer Follett, VP, U.S. Content and Executive Editor of CRN, The Channel Company. "Through innovation, exceptional leadership, and an unwavering commitment to partners and customers, these individuals, teams, and companies are helping shape the future of the channel. We are proud to recognize their accomplishments and the lasting impact they continue to make across the industry." "We are incredibly honored to be recognized as a finalist for CRN's Best Solution Provider Team of the Year," said Crystal Conkle, Chief Marketing Officer (CMO) of The 20 MSP. "This recognition reflects the passion, dedication, and teamwork our team brings to the office each and every day. We are grateful to CRN for this recognition and proud to be part of such an innovative and collaborative channel community." The full list of CRN Best of the Channel Award finalists can be viewed online at crn.com/best-of-the-channel-awards. About The 20 MSP. As a leading provider of managed IT services, The 20 MSP serves thousands of businesses nationwide, providing each one with white-glove service, secure and streamlined IT infrastructure, and 24/7/365 support. The 20, LLC. believe in building lasting relationships with clients founded on trust, communication, and the delivery of high-value services for a fair and predictable price. Its clients' success is its success, and The 20, LLC. is committed to helping each and every organization The 20, LLC. serve leverage technology to secure a competitive advantage and achieve new growth. To learn more, visit the20msp.com. About The Channel Company. The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. The 20, LLC. accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

PR Newswire
Feb 10th, 2026
Channel Company launches Partner Ignite as AI-powered unified partner marketing brand

The Channel Company has launched Partner Ignite, a unified partner marketing brand consolidating its agency services, including PartnerDemand Services, Audienz, bChannels and Lauchlan. The new organisation combines AI-powered infrastructure with channel expertise to serve technology vendors, distributors and solution providers. Partner Ignite offers services spanning strategy, creative development, demand generation and performance optimisation. The company aims to help technology firms navigate increasingly complex partner ecosystems with greater speed and consistency. Led by President Jade Surrette, Partner Ignite embeds AI throughout planning and execution whilst maintaining human expertise at its core. The unified structure builds on decades of channel experience to deliver what CEO Matthew Yorke calls "a modern partner marketing engine" designed for today's ecosystem requirements.

Arctiq
Jul 22nd, 2025
Arctiq Named a Finalist in CRN's Inaugural Best of the Channel Awards

Winners will be announced at the Best of the Channel Awards Gala in Atlanta on Oct. 14, immediately following The Channel Company's XChange Best of Breed Conference.

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