Overview
Collecting Cars and Watch Collecting runs online marketplaces and timed auctions for cars, motorcycles, number plates, and automobilia, connecting enthusiasts to buy and sell from a global audience. Sellers list lots with details and reserve prices, while buyers bid in real-time and the platform handles cataloging, payments, and logistics. The company differentiates itself with a large, active community (300,000+ members in 100+ countries), high auction volume (17,000+ lots sold, £1 billion generated for sellers), and a focus on speed and value for collectibles and high-end vehicles. Its goal is to become the global market leader in online auctions for these items by offering a scalable, fast, transparent, and accessible platform for enthusiasts.
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Simplify's take
What believers are saying
- Collecting Cars reported over $320 million in 2025 sales, up 12% year-on-year.
- Average sale price rose 11% in 2025, showing healthier transaction quality.
- Middle East revenue exceeded $14 million, while Asia tripled sales revenue in 2025.
What critics are saying
- Porsche and Ferrari drove over 40% of 2025 revenue, creating concentration risk.
- Marketplace auctions depend on enthusiast demand; a collectible-car downturn would crush volumes.
- Hagerty and legacy auction houses can copy features, eroding pricing power fast.
What makes The Collecting Group unique
- Free-to-list model and buyer-fee structure lower friction versus traditional auction houses.
- Collecting Cars, Watch Collecting, and parts sales create multiple monetization streams.
- Global footprint spans London, Hong Kong, Sydney, Dubai, and over 50 countries.
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