The Collecting Group

The Collecting Group

Online auctions for cars and automobilia

Overview

Collecting Cars and Watch Collecting runs online marketplaces and auction platforms for cars, motorcycles, number plates, and automobilia, connecting enthusiasts to buy and sell via timed online auctions. Sellers list lots with details and reserve prices, buyers bid in real time, and the platform handles cataloging, bidding, payments, and logistics. The company differentiates itself with a large global community (300,000+ members in 100+ countries) and high auction volumes (17,000+ lots sold and over £1 billion generated for sellers), focusing on speed and value in high-end collectibles. Its goal is to become the global market leader in online auctions for these items by offering a scalable, transparent, and accessible platform for enthusiasts worldwide.

About The Collecting Group

Simplify's Rating
Why The Collecting Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2018

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Simplify's Take

What believers are saying

  • Collecting Cars reported over $320 million in 2025 sales, up 12% year-on-year.
  • Average sale price rose 11% in 2025, showing healthier transaction quality.
  • Middle East revenue exceeded $14 million, while Asia tripled sales revenue in 2025.

What critics are saying

  • Porsche and Ferrari drove over 40% of 2025 revenue, creating concentration risk.
  • Marketplace auctions depend on enthusiast demand; a collectible-car downturn would crush volumes.
  • Hagerty and legacy auction houses can copy features, eroding pricing power fast.

What makes The Collecting Group unique

  • Free-to-list model and buyer-fee structure lower friction versus traditional auction houses.
  • Collecting Cars, Watch Collecting, and parts sales create multiple monetization streams.
  • Global footprint spans London, Hong Kong, Sydney, Dubai, and over 50 countries.

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Benefits

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