The Collecting Group

The Collecting Group

Online auctions for cars and automobilia

Overview

Collecting Cars and Watch Collecting runs online marketplaces and auction platforms for cars, motorcycles, number plates, and automobilia, connecting enthusiasts to buy and sell via timed online auctions. Sellers list lots with details and reserve prices, buyers bid in real time, and the platform handles cataloging, bidding, payments, and logistics. The company differentiates itself with a large global community (300,000+ members in 100+ countries) and high auction volumes (17,000+ lots sold and over £1 billion generated for sellers), focusing on speed and value in high-end collectibles. Its goal is to become the global market leader in online auctions for these items by offering a scalable, transparent, and accessible platform for enthusiasts worldwide.

About The Collecting Group

Simplify's Rating
Why The Collecting Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2018

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Simplify's Take

What believers are saying

  • 2025 sales exceeded $320 million, up 12% year over year.
  • Rétromobile 2026 signaled momentum and supported recruitment across Collecting Cars and Watch Collecting.
  • The group listed 90+ employees and active hiring across Europe and Australia.

What critics are saying

  • RM Sotheby’s Sealed and other rivals copy Collecting Cars’ confidential-auction playbook.
  • Heavy reliance on luxury-asset turnover ties revenue to discretionary collector demand.
  • If premium-auction volumes stall, The Collecting Group loses its core growth engine.

What makes The Collecting Group unique

  • Collecting Cars sold over $1.2 billion across 20,000 lots since 2019.
  • Watch Collecting extends the same marketplace engine into luxury watches.
  • Sealed Bids, launched in Q3 2025, targets confidential high-value transactions.

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Benefits

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