The Digital Ring, a Madison-based digital marketing agency, has launched an AI-first SEO strategy designed to help organisations adapt to evolving search behaviour. The approach responds to how users increasingly interact with AI-powered search tools and chatbots rather than traditional search engines. The strategy shifts focus from traditional rankings to visibility in AI-generated responses. It emphasises structured content that answers questions directly, strong technical foundations including structured data, and a broader content footprint across multiple platforms. "Users are doing research differently now; it used to be certain queries to gather information, but now they're doing it more conversationally and more specifically," says Riley Krutza, SEO Manager at The Digital Ring. The strategy aims to increase citations and mentions in AI-generated answers rather than simply improving search engine position.