The ENTERTAINER is giving away 100,000 free memberships to UAE residents. 12th March 2026 The community initiative is aimed at supporting residents and local hospitality businesses across the UAE. Love a good deal? You don't want to miss this. Dubai-based lifestyle platform the ENTERTAINER has launched a community initiative which you're going to want to snap up. Called Its Home. Its Heart, the initiative is aimed at supporting residents and local business across the country. Initially 50,000 memberships were claimed which prompted the team to double the number due to the over-whelming response. Why are people so keen on getting this membership. Well, the ENTERTAINER offers residents a wide range of buy one, get one free deals across a plethora of participating outlets spanning dining, leisure, wellness, hotel stays and services. The initiative arrives as communities across the UAE navigate a changing landscape, encouraging residents to support local businesses and the wider hospitality sector. The Entertainer has operated in the UAE for more than 25 years, and is already quite popular with the residents. Speaking on the initiative, Donna Benton, founder and CEO of the ENTERTAINER stated, "At times like these, the strength of the UAE community becomes particularly evident. For 25 years the UAE has been our home, and this initiative reflects our continued commitment to the people and businesses that have been part of our journey." The app will allow residents to explore and support venues across the UAE using the complimentary memberships. So if there's a place you've been meaning to try but have been on the fence about, the membership will help make your decision a lot easier. Benton stated, "Supporting local businesses ultimately means supporting the people behind them - the entrepreneurs, hospitality professionals, and the teams who make this country come alive every day," She added, "In moments like these, community matters more than ever." Supported by Emirates Skywards. The initiative is backed by Emirates Skywards who is offering residents the chance to win a share of up to 2.5 million Skywards Miles. If you are a Emirates Skywards member and claim the complimentary membership during the campaign period, you will be eligible to enter a prize draw where 25 people will receive 100,000 Skywards Miles. The draw is scheduled for April 30, 2026. Dr Nejib Ben Khedher, divisional senior vice president Skywards, said, "With 25 years of rewarding our communities, Emirates Skywards is delighted to collaborate with the ENTERTAINER - as two homegrown UAE brands that share a deep appreciation for this city. At times like these, it is more important than ever to come together with our partners, members and the wider UAE community, supporting the businesses and experiences that make this country so vibrant." You can snap up the free membership here. Follow Whatson:

Smart savings app, the ENTERTAINER is marking its 25th year as the region's leading digital lifestyle companion with the launch of the new ENTERTAINER UAE 2026.