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The Harris Poll

Public opinion polling and market research

Overview

Harris Poll runs public opinion polls and market research for a wide range of U.S. clients, including corporations, government agencies, non-profits, and media organizations. It designs surveys, analyzes data, and delivers customized research, syndicated studies, and analytics services. It differentiates itself through its extensive experience, clear methodologies, and a mix of tailored projects plus ongoing syndicated research. Its goal is to help clients make informed strategic decisions using reliable public opinion data and market insights.

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About The Harris Poll

Simplify's Rating
Why The Harris Poll is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsulting

Company Size

201-500

Company Stage

Series A

Total Funding

$14.7M

Headquarters

New York City, New York

Founded

1956

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What believers are saying

  • August 2026 Collibra findings validate Harris Poll's AI-governance research with executives.
  • Cannes Lions 2026 research on AI authenticity and physical experiences feeds brand spending.
  • Monthly Harvard CAPS / Harris polling keeps Harris Poll visible to media, voters, and decision-makers.

What critics are saying

  • Trump's Iowa poll lawsuit stayed alive in July 2026, threatening reputational damage and discovery.
  • Polling data commoditizes fast; HarrisX's July 2026 interactive franchise directly targets attention and distribution.
  • If enterprise clients standardize on internal AI, Harris Poll becomes a retrievable feed, not indispensable advisor.

What makes The Harris Poll unique

  • Since 1963, Harris Poll has tracked U.S. public opinion with longitudinal brand equity.
  • May 12, 2026 AI-Ready Research Packet turns PDFs and crosstabs into governed intelligence.
  • Stagwell integration gives clients PRophet and Harvard CAPS / Harris distribution advantages.

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Funding

Total Funding

$14.7M

Meets

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
$14.7M
$15M
$30M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Parental Leave
  • Paid Vacation
  • Paid Holidays
  • Flexible Work Hours
  • Hybrid Work Options
  • Remote Work Options
  • Employee Assistance Program
  • Employee Discounts Platform
  • 401(k) Retirement Plan

Growth & Insights and Company News

6 month growth

0%

1 year growth

-3%

2 year growth

-3%
PR Newswire
Oct 22nd, 2026
New Penn Foster research suggests better utilization of Veterinary Technicians could expand access to care.

New Penn Foster research suggests better utilization of Veterinary Technicians could expand access to care. Oct 22, 2026, 11:45 ET Study suggests practices have an opportunity to improve efficiency, strengthen retention and meet growing demand by empowering credentialed veterinary technicians to work to the full extent of their training PHOENIX, Oct. 22, 2026 /PRNewswire/ - Penn Foster, one of the nation's leading providers of veterinary technician education, today released a new report in partnership with The Harris Poll that found two converging trends shaping the veterinary industry: pet owners are spending more on their pets while struggling to access timely care, and credentialed veterinary technicians report they are not being fully utilized despite growing demand. The research found that while 57% of pet owners report spending more on pet wellness products and services over the past year, more than one-third (36%) have delayed or skipped veterinary care entirely. 28% say they have waited three weeks or longer for an appointment when booking or were unable to secure one at all. At the same time, more than half (55%) of credentialed veterinary technicians say their clinical skills are underutilized, and 76% say current staffing structures create appointment limitations. The findings suggest the industry's access-to-care challenges are not solely the result of workforce shortages. Rather, they point to an opportunity for veterinary practices to improve efficiency, strengthen workforce retention and expand access to care by enabling credentialed veterinary technicians to practice to the full extent of their education and training. "Pet owners are making clear they're willing to invest in their animals' health, but too many are still struggling to access timely veterinary care," said Meghan Wells, DVM, MPH, an instructor in Penn Foster's Veterinary Technology program. "Our research suggests this isn't simply a pipeline issue. Credentialed veterinary technicians are educated and trained to take on a broader range of clinical responsibilities, yet many practices aren't fully utilizing those skills. Allowing technicians to fully utilize their credentialed training and providing them with autonomy canimprove efficiency, strengthen veterinary teams, and expand access to care." The research suggests the barriers to greater veterinary technician utilization are often internal rather than external. Veterinary technicians most frequently point to clinic culture that views technicians primarily as assistants (44%), clinic policies and protocols (42%), and veterinarian trust and comfort levels (38%) as the biggest obstacles to practicing to the full extent of their education and training. Those barriers may also be contributing to retention challenges. Veterinary technicians report wanting greater opportunities to apply their training, take on advanced responsibilities and continue growing professionally, which are all factors that can influence long-term job satisfaction and retention. The findings also suggest pet owners are ready for a more expanded role for credentialed veterinary technicians. Seventy-seven percent say credentialed veterinary technicians are extremely or very valuable, and nearly two-thirds (65%) say they have scheduled or would be interested in scheduling an appointment directly with a credentialed veterinary technician, even without seeing a veterinarian. Many veterinary technicians believe expanding their role could help practices meet growing demand. 71% support a tiered care model that includes technician-led visits as a way to improve access and affordability. A majority also say they are qualified to independently conduct vaccine administration and follow-ups (80%), routine wellness exams (78%), and client education and care plans (69%). Some clinics are already leading by example in this regard, including Elevated Veterinary Solutions - a New Jersey-based veterinary care group that invests heavily in their credentialed vet techs, in both clinical responsibility and in compensation. "One of the biggest opportunities in veterinary medicine is already inside the practice: credentialed veterinary technicians," said Torie Madore, CEO of Elevated Veterinary Solutions. "We've seen firsthand in our own clinics that when we invest in technicians and trust them to own a greater share of responsibility, it improves efficiency, supports retention and elevates the experience for clients and patients alike. Technicians are trained to do far more than many people realize, and when practices fully leverage that expertise, they can expand access to care without sacrificing quality." As one of the nation's leading providers of veterinary technician education, Penn Foster partners with employers across the country to strengthen talent pipelines and prepare veterinary technicians with the skills needed to support the evolving needs of veterinary practices. Methodology The report combines findings from two surveys conducted in June 2026. Penn Foster's pet owner survey included 509 U.S. pet owners. The veterinary technician survey was conducted online within the United States by The Harris Poll on behalf of Penn Foster from June 8 - 15, 2026, among 206 Veterinary Technicians ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + /- 6.8 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Steven Shaw at [email protected]. About Penn Foster Penn Foster is a leading provider of online, career-focused education for learners seeking flexible pathways to high school completion and careers in high-demand fields such as healthcare and veterinary care. A pioneer in accessible education for more than a century, Penn Foster has helped generations of learners build practical skills and earn credentials aligned with workforce needs. Founded in 1890, Penn Foster focuses on creating pathways to greater economic mobility through real-world, in-demand skills designed to support long-term success in a rapidly evolving job market. Learn more at pennfoster.edu. SOURCE Penn Foster

PR Newswire
Oct 22nd, 2026
Anderson Tuftex launches its first-ever flooring industry Trend Report: The 2027 Floor Forecast.

Anderson Tuftex launches its first-ever flooring industry Trend Report: The 2027 Floor Forecast. Oct 22, 2026, 08:00 ET The comprehensive report covers driving forces in the flooring industry, including priorities for both homeowners and interior designers DALTON, Ga., Oct. 22, 2026 /PRNewswire/ - Anderson Tuftex, the premium hardwood and carpet brand of Shaw Industries Group Inc. (Shaw) has launched The 2027 Floor Forecast, a new trend report for the residential flooring industry. The report provides a comprehensive look at the evolving role of flooring in home design and renovation, exploring what homeowners and interior designers are prioritizing today and where the category is headed next. To inform The 2027 Floor Forecast, Anderson Tuftex partnered with The Harris Poll to survey 512 high net worth homeowners and 251 interior designers who regularly work with flooring as part of their business about the state of the flooring industry in the U.S. Notably, slightly more than half of interior designers surveyed agreed that their clients' willingness to invest in home improvements has increased significantly over the past few years. The report offers timely insight into how homeowners and designers are approaching these investments, including preferences around materials and aesthetics, sustainability, and durability. According to the report, flooring is becoming more durable and design-forward, with both homeowners and designers prioritizing quality and longevity, while designers balance performance, aesthetics and sustainability. Looking ahead, sustainable materials, high-performance flooring, warm neutral palettes and smart innovations are expected to shape the category. "By bringing together data and insights from designers and homeowners, the first Anderson Tuftex 2027 Floor Forecast provides a clearer view of the priorities and preferences shaping the flooring industry today," said Bailey Walton, Vice President, Anderson Tuftex. "Our goal is to provide designers and flooring professionals with meaningful insights they can use to better understand where the industry is headed and make informed decisions for their businesses and clients. These findings will also help guide how we approach our own business, product development and the solutions we create for homeowners and designers in the years ahead." Key findings from the report include: Flooring Designed for Durability: Investing Where it Matters Homeowners are prioritizing quality and longevity when selecting flooring, with nearly 7 in 10 valuing flooring that lasts 15+ years. Additionally, 56% strongly agree that they are willing to pay a premium for long-lasting flooring, highlighting a willingness to invest where durability matters. First impressions are also important, with 63% strongly agreeing that the right flooring makes a strong impression when guests enter their home. Firm Footing: What's Trending in Hardwood Hardwood flooring is trending toward a balanced look that combines natural beauty with visible craftsmanship, moving away from overly uniform designs. Among interior designers, solid/uniform finishes (52%) and light finishes (52%) are gaining popularity, while homeowners are gravitating toward wide-plank flooring (43%) and mixed-pattern designs (17%) for a more elevated, distinctive look. Rolling Out a New Look: Carpet's Comeback Story Carpet is emerging as a more thoughtful, versatile flooring choice, with homeowners prioritizing performance-driven features designed for modern living. The most appealing features include carpet made for high-traffic areas (57%), pet stain and soil resistance (54%) and solid colors (51%). Interior designers are also taking a more intentional approach to carpet, with performance and natural materials emerging as key considerations; 31% always recommend performance carpet, while 29% always recommend wool carpet. Color Considerations: Hardwood & Carpet Hardwood continues to lean warm and natural, with 37% of homeowners favoring warm natural and honey tones, followed by 13% preferring medium and chocolate browns and 11% gravitating toward smoky midtones with soft hints of gray, charcoal or brown. In carpet, warm neutrals lead at 28%, followed by earthy, nature-inspired tones (16%) and cool grays/light gray (13%), highlighting a preference for versatile palettes that bring warmth and a sense of connection to nature. Flooring Made for a Healthier Home & Planet Sustainability is an increasingly important consideration in flooring decisions, but the data also points to a knowledge gap in the industry. While 60% of homeowners say sustainability is a crucial deciding factor, 52% say they're "not too worried" about it, and 39% believe all flooring is about the same. Meanwhile, 80% of designers say clients frequently or always ask for sustainable flooring and 43% are proactively recommending it. The findings suggest that while homeowners may be interested in more sustainable options, there is an opportunity for designers and brands to lead consumer education. Interior designers anticipate a continued evolution in flooring, with 65% predicting the popularity of carpet will rise over the next three years. Looking ahead, sustainable flooring, including natural, recyclable and low- or zero-carbon materials, is expected to have the biggest impact, followed by durable flooring such as waterproof, solid/hard composite and scratch- and stain-resistant options. Smart technology is also poised to play a growing role, with innovations like integrated sensors, click-lock features and temperature control emerging as areas of interest. To view the full report and its findings, as well as more information on the methodology, please visit andersontuftex.com/2027TrendReport. To learn more about Anderson Tuftex and the vast portfolio of collections, please visit www.andersontuftex.com. About Shaw Industries Group, Inc. Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex(R), COREtec(R), Shaw Floors(R), Patcraft(R), Philadelphia Commercial(R), Shaw Contract(R), Shaw Sports Turf(R), Shawgrass(R), Southwest Greens(R), Watershed Geo(R) and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. Harris Poll Methodology The 2026 Trend Report was informed by a custom survey commissioned by Anderson Tuftex in partnership with The Harris Poll, a leading global market research firm. The research was conducted online from July 13th - July 29th, 2026 among 512 high net worth homeowners and 251 interior designers who regularly work with flooring as part of their business. Data for homeowners and interior designers was weighted in terms of U.S. Census on key demographics. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 5.6 percentage points using a 95% confidence level for the high-net-worth homeowners, and within +/- 9.0 percentage points using a 95% confidence level for the interior designers. This credible interval will be wider among subsets of the surveyed populations of interest. SOURCE Anderson Tuftex

Provoke Media
Sep 14th, 2026
APCO hires Harris Poll veteran Rob Jekielek to lead Intelligence & AI growth.

APCO hires Harris Poll veteran Rob Jekielek to lead Intelligence & AI growth. Jekielek joins after eight years at The Harris Poll and will lead the next phase of APCO's Margy adaptive intelligence platform. NEW YORK - APCO has hired longtime Harris Poll executive Rob Jekielek as vice chair of Intelligence & AI Client Solutions, charged with leading the next phase of the firm's AI and intelligence work. Jekielek joins APCO after eight years as a managing director at The Harris Poll, where he focused on corporate reputation and research. His work included modernizing the Reputation Quotient behind the Axios Harris Poll 100, helping turn the annual study into an ongoing system tracking hundreds of companies across more than 20 countries. He also expanded the system to incorporate signals from search and generative AI platforms At APCO, Jekielek will lead the continued development and growth of Margy, the firm's adaptive intelligence platform. "Over the next decade, the binding constraint on most large companies will not be capital or talent. It will be permission, and the foresight to see how it is shifting," said Imad Lahad, global chair of Intelligence & AI at APCO. "Rob has already helped lead the rebuild of one of the best-known measures of corporate reputation from an annual snapshot into a live system. That shift, from episodic to continuous, is the bet on which Margy is built." Margy, which APCO says is already operating across more than 80 markets and 30 languages, combines companies' internal knowledge and data with outside information and signals to help identify changes in areas including regulation, geopolitics, reputation and stakeholder sentiment. The platform also draws on APCO's proprietary Mental Modeling methodology, incorporating expertise from the firm's International Advisory Council and practitioners across public affairs, communications, reputation, crisis, geopolitics and corporate strategy. Article tags News direct to your inbox The agency playbook. The PR industry's most comprehensive listing of firms from every region and specialty.

The Hype Magazine
Sep 14th, 2026
How professional vehicle branding can support small business growth.

How professional vehicle branding can support small business growth. 7,899 4 minutes read Every mile your business vehicle travels is an opportunity to put your brand in front of potential customers, but without clear and memorable branding, those opportunities are easily missed. A work vehicle is more than just a way to get from one job to another. It can become a moving representation of your business, building recognition across neighbourhoods, job sites, and local communities. Professional vehicle branding helps transform everyday vehicles into consistent marketing tools that increase visibility and make your business easier to remember. With the right design, messaging, and quality installation, vehicle graphics can communicate who you are and what you offer wherever your vehicle goes. Whether you operate a single van or manage a growing fleet, investing in effective branding can help create stronger local awareness and support long-term business growth. Quick answer. Professional vehicle branding can support small business growth by increasing local visibility, strengthening recognition, and creating a more consistent professional image. A well-designed vehicle can also connect physical visibility with digital discovery and provide a repeatable branding system as a business adds more vehicles. Why vehicle branding matters for small business growth. A professionally branded vehicle can keep a small business visible while it carries out its everyday work. The right graphics can turn routine travel and customer visits into opportunities to reinforce the business's presence in its local market. Increases local brand visibility. A branded vehicle can take a small business's name beyond its storefront, office, or primary service location. This is especially valuable for contractors, home-service providers, delivery businesses, and other companies that regularly travel through the communities they serve. Research from The Harris Poll, conducted in partnership with Locality, found that 71% of Americans expect advertising messages to be localized, while 85% consider purchasing from businesses in their local area important. These findings reinforce the value of making a business's visual presence relevant to the local market it serves. A professionally designed vehicle can help reinforce that local presence during everyday travel and customer visits. Builds brand recognition through repeated exposure. Recognition can become stronger when customers repeatedly encounter the same business name, logo, and visual identity. A work vehicle that follows regular routes or frequently visits local properties can provide that recurring exposure. Each sighting gives people another opportunity to become familiar with the business and associate its visual identity with the services it provides. Consistent colours, graphics, and messaging can make the company easier to recognize when the vehicle appears again. This can be particularly useful for small businesses serving defined local areas. Over time, repeated exposure can help create a more familiar and recognizable presence across the communities where the business regularly works. Strengthens a professional first impression. A company vehicle can be part of the customer's experience before an employee even reaches the door. Clean, professionally produced graphics can help present the business as organised and established. This matters particularly for service businesses where vehicles arrive directly at homes, offices and commercial properties. Consistent colours, typography and logos can also make the vehicle feel like a natural extension of the company's wider brand. When evaluating commercial vehicle wraps near me, businesses should look for professional design that supports this consistent and polished presentation. Turns existing vehicles into marketing assets. Small businesses do not necessarily need a separate advertising platform to make their vehicles part of their marketing efforts. The vans, trucks, and trailers already being used for daily operations can also carry the company's identity. Professional vehicle branding allows those existing assets to serve a second purpose while employees travel between jobs. This approach can be particularly relevant for businesses that spend significant time on the road and want their vehicles to contribute to ongoing brand visibility. Supports digital customer discovery. Vehicle branding can create a useful connection between offline visibility and online research. A clear website address, phone number or QR code can give someone who notices the vehicle an easy way to find more information later. Keeping these details simple and readable can make the next step more convenient for potential customers. The design should make it clear what the business does and how people can get in touch. This is particularly helpful when someone notices the vehicle while driving or encounters it at a job site. By connecting physical branding with a clear digital path, businesses can make it easier for interested viewers to move from recognition to further research. What should small businesses Include in professional vehicle branding? * Business name and logo: Make the company immediately identifiable from a reasonable viewing distance. * Primary service: State what the business does without overcrowding the design with every available service. * Contact information: Include a phone number, website, or another practical way for interested viewers to respond. * Readable design: Use clear typography and visual hierarchy so important information remains easy to understand. * Consistent brand elements: Match the vehicle graphics with the company's existing colours, logo and wider visual identity. * Vehicle-specific layout: Position graphics around doors, windows, handles and other physical features rather than treating the vehicle like a flat canvas. Turn every journey into a brand opportunity. A business vehicle already spends valuable time on the road, moving through the same communities where potential customers live, work, and make purchasing decisions. With professional vehicle branding, those everyday journeys can become opportunities to build recognition, communicate your services, and create a stronger local presence. The most effective vehicle graphics do more than display a logo; they help customers quickly understand who you are, what you offer, and how to connect with your business. By investing in a well-planned design and quality installation, small businesses can transform their vehicles into long-term marketing assets that support growth. With dedicated in-house production for vehicle wraps, design, and installation, Charleston Sign & Banner helps businesses create professional vehicle branding solutions built around their goals. From a single work van to an entire fleet, the right graphics can help your brand stay visible wherever your business takes you.

Metro Atlanta CEO
Aug 10th, 2026
Study: 81% of Americans would let an AI agent handle part of their job search.

Study: 81% of Americans would let an AI agent handle part of their job search. Monday, August 10th, 2026 Artificial intelligence has become a mainstream source of career and financial advice for American workers, according to a national survey of 2,131 U.S. adults conducted by The Harris Poll in collaboration with Ruth AI, the AI career strategist built for women. The full study, The Trust Gap, is available at https://ruthapp.ai/research and has already drawn coverage from Fast Company. Nearly half of Americans (45%) have used an AI platform such as ChatGPT, Claude, or Gemini for career or work-related advice. That rises to 66% of Millennials and 63% of Gen Z. One in three U.S. adults has used AI for advice about money at work, including salary, raises, bonuses, or negotiating pay. Americans are also increasingly willing to let AI act on their behalf. Eighty-one percent would be comfortable having an AI agent handle at least one part of a job search, climbing to 90% of Millennials. A majority would let AI search for jobs (67%), conduct pre-interview research (67%), update their resume (65%), or apply for jobs outright (55%). Nearly half would let AI negotiate their benefits (49%) or salary (47%). Yet awareness of the technology's documented limitations remains low. Three in four Americans (76%) had never heard that independent research has found AI can produce biased career and salary guidance. Seventy-two percent agree that AI can sound confident even when its advice turns out to be wrong. "Americans are handing AI some of the most consequential decisions of their working lives, from the job search to the salary ask, while most have never heard that the guidance can carry bias," said Valerie Chapman, founder and CEO of Ruth AI. "We are delegating faster than we are asking questions. The responsibility now falls on the people building AI to earn the trust users are already giving it."

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