The Hoffman Agency

The Hoffman Agency

Global communications and content marketing agency

Overview

The Hoffman Agency handles a wide range of communications, including digital content marketing, thought leadership, and traditional PR, to help brands stand out and support sales. It creates storytelling-driven campaigns and content that journalists and audiences want to read, and runs storytelling workshops to build internal capacity for messaging. Operating globally with teams in Asia, Europe, and the United States, it coordinates multi-country campaigns to deliver cohesive results and reduce internal back-and-forth. The goal is to differentiate clients with compelling narratives and thought leadership that attract media interest, engage audiences, and support sales across global markets.

About The Hoffman Agency

Simplify's Rating
Why The Hoffman Agency is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

San Jose, California

Founded

1987

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Simplify's Take

What believers are saying

  • Enterprise AI, launched 2026 in the UK, targets trust-heavy enterprise technology buyers.
  • Hoffman said March 2025 revenue reached $30 million, with 14% annual growth.
  • Jenny Fieldgate's May 2024 promotion and London expansion support European cross-sell.

What critics are saying

  • The 2025 CCGroup integration can distract leaders and trigger client overlap in London.
  • GEDI commoditizes quickly as rivals copy AI visibility audits by 2026.
  • If AI-native clients lose funding, Hoffman's tech-heavy revenue base contracts sharply.

What makes The Hoffman Agency unique

  • Hoffman's 2025 CCGroup acquisition fuses UK tech PR with global multi-market execution.
  • GEDI, launched September 2025, measures brand visibility across ChatGPT, Gemini, Claude, and Perplexity.
  • Enno Hennrichs' March 2026 DACH role deepens Hoffman's Europe-wide tech storytelling bench.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Holidays

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Sabbatical Leave

Wellness Program

Professional Development Budget

Home Office Stipend

Parental Leave

Mentorship Program

Company News

CCGroup, a Hoffman Agency
Jun 11th, 2026
The wins are in: celebrating The Hoffman Agency's latest industry accolades.

The wins are in: celebrating The Hoffman Agency's latest industry accolades. Awards aren't the reason CCgroup do what CCgroup do. But when respected industry publications and bodies recognise its work, the progress CCgroup has made, and the people behind it? Well, it's definitely worth celebrating. Over the past few weeks, The Hoffman Agency has picked up recognition across several major industry rankings and awards bodies in the UK and EMEA. From climbing the PRWeek rankings to being named one of the best agencies to work for in EMEA, it's been a strong start to the year for its growing team. More importantly, these achievements reflect something bigger: the trust its clients place in CCgroup, the work its teams deliver every day and the momentum CCgroup is building as an agency. It's an exciting time to be a 'Hoffie'! Moving up the rankings. One of the biggest highlights this year came from PRWeek UK's Top 150 Consultancies ranking. The Hoffman Agency UK jumped from 173rd in 2025 to 79th in 2026 - a significant jump in 12 months and one CCgroup is incredibly proud of. Behind that sits revenue growth of 283% and headcount growth of 333%. Not bad. Critically, CCgroup leapt 19 places to the number 9 spot in PRWeek UK's Top Technology Agency rankings. When you remove the global mega shops/networks that feature tech as 'one of many' sectors they support, The Hoffman Agency is comfortably inside the top five independent tech PR agencies serving the UK market. Recognition for its UK team. CCgroup is also delighted to have been included in PRovoke Media's list of the 70 Best Agencies in the UK - anyone who knows its UK team will understand why this matters. Over the past year, CCgroup has helped clients navigate everything from AI disruption and economic uncertainty to changing media landscapes and increasingly complex stakeholder expectations. Being recognised alongside some of the UK's most respected agencies is a testament to the expertise, creativity and commitment of its people. In this, CCgroup'd like to give a special shout-out to Maja Pawinska Sims for the wonderful write-up on this achievement. CCgroup loved seeing its story told with such insight and warmth, particularly her recognition of the "scale and ambition" of the business we are building and the team's ability to "reset fast and with discipline" through a year of transformation. Her thoughtful reflection on the UK team's emergence as a "centre of excellence for insight-led marketing" within the global network, made this recognition especially meaningful. CCgroup is grateful for her recognition of the hard work, resilience and commitment that have driven its progress over the past year. A global agency with a local mindset. Another standout moment came at the PRWeek Global Awards, where The Hoffman Agency was named runner-up in the Small Global Agency category. As communications challenges become increasingly international, tech brands need partners who understand both global strategy and local nuance. That's something CCgroup has always believed in. Its teams work across regions, markets and industries every day, helping clients tell stories that resonate with audiences wherever they are in the world. This recognition of being highly commended highlights the strength of that approach. Building a place where people want to work. While client recognition is always welcome, some of the awards CCgroup is proudest of focus on its people. This year, PRovoke Media named The Hoffman Agency as one of the Best Agencies to Work For in EMEA. The list recognises organisations that are creating positive, supportive and rewarding environments for their employees. Agency life can be fast-paced, and the communications industry doesn't stand still. As PRovoke Media founder Paul Holmes stated, "happy employees make for happy clients and ultimately for growth and profitability" and so creating a culture where people enjoy what they do remains a priority for CCgroup. As CCgroup know: great work starts with great people. Looking back and looking ahead. It's easy to view awards and rankings as a finish line. CCgroup see them differently. They're a snapshot of where CCgroup is today and a reminder of what CCgroup has built together with its clients, partners and colleagues. CCgroup is grateful for every piece of recognition CCgroup has received this year, but CCgroup is even more excited about what comes next. To everyone who has been part of its journey so far - thank you! To its clients who continue to trust CCgroup with their brands, stories and reputations, these achievements are just as much yours as they are ours. Here's to another year of ambitious ideas, meaningful work and continued growth.

PR Report
Mar 2nd, 2026
News / Enno Hennrichs moves to The Hoffman Agency.

News / Enno Hennrichs moves to The Hoffman Agency. Enno Hennrichs (Photo: Matthias Lass) Share article Enno Hennrichs moves to The Hoffman Agency The communication consultancy The Hoffman Agency has appointed Enno Hennrichs as Managing Director for the DACH region. According to the agency, Hennrichs has over 15 years of experience in B2B and technology communication. He began his career in games PR before switching to B2B communication at the Munich agency Wächter & Wächter. In 2015, he started at Fleishman-Hillard, took over the leadership of the Technology Practice DACH there two years later, and became a partner at the agency in 2023. At The Hoffman Agency, Hennrichs is responsible for the service provider's business in Germany, Austria, and Switzerland. In his new role, he oversees further growth in Germany. According to a statement, the focus includes expanding The Hoffman Agency's market position in the DACH region, expanding the Munich location, strategic consulting for technology companies, and advancing topics such as Executive Thought Leadership, reputation management, and integrated communication campaigns. Hennrichs succeeds Svenja Op gen Oorth, who will continue to work for the agency in an advisory capacity. Further topics 02.03.2026 25.02.2026 26.02.2026 12.03.2026 26.02.2026 Do you always want to stay up-to-date?

CCGroup, a Hoffman Agency
Jan 27th, 2026
The Hoffman Agency launches its Enterprise AI division

The Hoffman Agency launches its Enterprise AI division. New UK sector specialism responds to rising demand for proof-led storytelling that stands up to scrutiny. The Hoffman Agency today launches an Enterprise AI division, created in direct response to rising demand from AI-native companies and established technology firms enhancing their services with AI that need to earn trust, prove impact and stand out. Scrutiny is rising inside enterprises, from procurement to compliance and finance, and externally too from the media and regulators. That combination is making action critical. The UK AI ecosystem continues to scale rapidly. The UK Government's latest Artificial Intelligence sector study estimates the ecosystem now includes more than 5,800 AI companies, generating £23.9 billion in revenue and employing 86,139 people in AI-related roles. As the market expands, the burden of proof rises quickly. Enterprise customers want clarity they can defend internally, backed by evidence, context and outcomes. Tom Broughton, Vice President and Head of Enterprise AI at The Hoffman Agency, said: "AI is delivering real impact, but the 'bubble' narrative is gaining serious momentum. All it takes is one major company to pull back on investment publicly, citing uncertain return on investment and scepticism will spread quickly across the category. Credible companies will be judged alongside the cowboys. Our Enterprise AI division exists to make the companies doing genuine work bubble-proof, by proving impact with evidence, context and outcomes told through storytelling techniques that enterprise buyers can defend internally." The Enterprise AI sector specialism is Hoffman's dedicated offer for AI companies working with enterprise customers. It helps brands communicate genuine impact with proof-led narratives that build trust and stand up to scrutiny. The stream draws on Hoffman's Periodic Table of Business Storytelling, alongside other approaches, to make complex work clear without oversimplifying it. Richard Fogg, Co-Managing Director, UK, The Hoffman Agency, added: "Enterprise AI formalises a focused offer at a moment when credibility has become a competitive advantage. It complements Hoffman's experience supporting high-growth technology companies and our ability to execute globally with consistent messaging across markets."

HiTechNectar
Sep 17th, 2025
The Hoffman Agency Launches GEDI to Measure Brand Visibility in AI-Powered Discovery

The Hoffman Agency launches GEDI to measure brand visibility in ai-powered discovery.

PR Newswire
Mar 18th, 2025
The Hoffman Agency, an Independent Communications Consultancy Focused on Tech, Strengthens Global Proposition with the Acquisition of CCGroup

The Hoffman Agency, an independent communications consultancy focused on tech, strengthens global proposition with the acquisition of CCGroup.

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