About

The Infatuation provides curated restaurant recommendations and reviews for food enthusiasts and diners seeking reliable dining options. Its platform features up-to-date information on restaurant openings, outdoor dining, and special initiatives like supporting Black-owned restaurants and food trucks. The Infatuation operates in major cities across the U.S. and internationally, including New York, Los Angeles, and London. The company generates revenue through advertising partnerships with restaurants and food brands, as well as offering premium content and personalized recommendations via a subscription model. By acquiring Zagat, The Infatuation enhances its credibility and broadens its audience, appealing to both casual diners and serious food critics. The goal of The Infatuation is to be a trusted source for dining recommendations and to engage a diverse clientele with high-quality content.

Simplify's Take

What believers are saying

• Partnership with Snapchat increases user engagement and reach.
• Focus on experiential dining aligns with current consumer trends.
• Rising interest in sustainable dining boosts its review relevance.

What critics are saying

• Rising dining costs may affect advertising revenue from restaurants.
• JP Morgan acquisition could alienate core audience if not managed well.
• Dependence on Chase Sapphire for events risks financial stability.

What makes The Infatuation unique

• The Infatuation offers unbiased reviews, refusing restaurant comps and invites.
• It operates in major cities like New York, London, and San Francisco.
• The acquisition of Zagat enhances its credibility and reach.

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