About

The Infatuation provides curated restaurant recommendations and reviews for food enthusiasts and diners seeking reliable dining options. Its platform features up-to-date information on restaurant openings, outdoor dining, and special highlights like Black-owned restaurants and food trucks. Operating in major cities like New York, Los Angeles, and London, The Infatuation creates engaging content, including reviews and dining guides, to attract a large audience. It generates revenue through advertising partnerships with restaurants and food brands, as well as offering premium content and personalized recommendations via a subscription model. The acquisition of Zagat enhances its credibility and reach, allowing it to appeal to both casual diners and serious food critics. The goal of The Infatuation is to be a trusted source for dining recommendations and to help people discover quality eateries.

Simplify's Take

What believers are saying

• The acquisition by JPMorgan Chase provides financial stability and potential for expanded resources and growth.
• Hosting events like EEEEEATSCON Chicago increases brand visibility and engagement with local communities.
• Collaborations with platforms like Snapchat and initiatives like the COVID-19 grant program demonstrate The Infatuation's commitment to innovation and social responsibility.

What critics are saying

• The competitive landscape of online restaurant reviews and dining guides is crowded, requiring continuous innovation to stay relevant.
• Dependence on advertising revenue can be volatile, especially in economic downturns affecting the restaurant industry.

What makes The Infatuation unique

• The Infatuation combines modern, user-friendly restaurant reviews with the established credibility of Zagat, setting it apart from other dining guides.
• Their focus on diverse urban markets and special features like supporting Black-owned restaurants and food trucks appeals to a broad audience.
• The partnership with Snapchat to display restaurant recommendations on Snap Map enhances their reach and user engagement in a unique way.