Overview
The Infatuation curates restaurant reviews and dining guides for urban markets worldwide. It delivers up-to-date recommendations and features on openings, outdoor dining, and inclusive initiatives like highlighting Black-owned restaurants and food trucks. It monetizes through advertising partnerships and premium content/subscriptions, and it expands credibility and reach by carrying the legacy of Zagat. Its goal is to help diners discover reliable, high-quality eating options and trusted guidance across cities.
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Simplify's take
What believers are saying
- EEEEEATSCON returned in Los Angeles and New York in 2026, proving demand.
- Chase Sapphire Exclusive Tables drove 2026 city guides across Boston, Dallas, Austin, and Philadelphia.
- The Infatuation still publishes fresh, local dining content and partnership pages updated through November 2026.
What critics are saying
- Chase sponsorship dominates monetization, so any budget cut hits events and distribution fast.
- Restaurant discovery is commoditized by Google Maps, TikTok, and OpenTable, shrinking audience loyalty.
- Editorial independence under JPMorgan Chase faces trust erosion; one scandal can poison the brand.
What makes The Infatuation unique
- JPMorgan Chase owns The Infatuation and Zagat, pairing editorial with distribution.
- Its EEEEEATSCON festivals turn restaurant recommendations into live, monetizable experiences.
- City-specific guides and Chase Sapphire reservation perks create a sticky dining utility.
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