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Overview
The Infatuation curates restaurant reviews and dining guides for urban markets worldwide. It delivers up-to-date recommendations and features on openings, outdoor dining, and inclusive initiatives like highlighting Black-owned restaurants and food trucks. It monetizes through advertising partnerships and premium content/subscriptions, and it expands credibility and reach by carrying the legacy of Zagat. Its goal is to help diners discover reliable, high-quality eating options and trusted guidance across cities.
About The Infatuation
Industries
Food & Agriculture
Data & Analytics
Consumer Software
Entertainment
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$33.5M
Headquarters
New York City, New York
Founded
2009
Simplify's Take
What believers are saying
- JPMorgan Chase acquisition integrates dining perks for Sapphire customers.
- Snapchat Snap Map partnership exposes recommendations to millions.
- Chase Sapphire sponsors EEEEEATSCON, driving event-based revenue.
What critics are saying
- JP Morgan ownership erodes editorial trust, sparking user backlash.
- Snapchat integration diverts 25-40% traffic from Infatuation platforms.
- Resy captures 35% NYC bookings, sidelining Infatuation's reviews.
What makes The Infatuation unique
- The Infatuation rejects restaurant comps and invites for honest reviews.
- Acquired Zagat in 2018 to blend legacy credibility with modern curation.
- Operates Text Rex SMS and EEEEEATSCON events in cities like Chicago.
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Funding
Total Funding
$33.5M
Above
Industry Average
Funded Over
3 Rounds
Growth & Insights and Company News
6 month growth
↓ -4%1 year growth
↓ -4%2 year growth
↓ -4%Dining out is getting more expensive. Consumers continue to spend on their cards, but the pace may be pressured. Issuers want to be top-of-mind and top-of-wallet for restaurant spending, and payment networks benefit from consumer resilience. Several pacts, partnerships and acquisitions between issuers, payment networks and various restaurant platforms seek to shore up that spending, fostering a sense of exclusivity, with rewards in the mix too
As part of the festival, MLB partnered with Taqueria Chingon, a Mexican restaurant in Chicago that created a unique menu emulating modern ballpark food.
CHICAGO - JUNE 15, 2023 -- Today, restaurant discovery platform The Infatuation announced the first-ever EEEEEATSCON Chicago, its signature food festival presented by Chase Sapphire, which will take place at The Salt Shed on Saturday, August 19 and Sunday, August 20.
The Migrant Kitchen teamed up with Zagat and The Infatuation to devise a plan using grassroots partners, caterers and food trucks to help sustain voters waiting in what are expected to be historic long lines on Election Day.
Late last year, that wish came true, as The Infatuation released a list of the 18 best restaurants in Columbus, broken down throughout a handful of categories.
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About The Infatuation
Industries
Food & Agriculture
Data & Analytics
Consumer Software
Entertainment
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$33.5M
Headquarters
New York City, New York
Founded
2009
There are no jobs for The Infatuation right now.
Find jobs on Simplify and start your career today