The Marketing Practice

The Marketing Practice

Global B2B marketing agency delivering ABM

Overview

The Marketing Practice (TMP) is a global B2B marketing agency that builds end-to-end marketing programs for large technology companies. Its services span account-based marketing (ABM), demand and lead generation, media and audience insights, and digital experience consulting, all delivered as integrated strategies designed to align marketing with sales and drive measurable revenue growth. TMP differentiates itself by offering a broad, unified suite of capabilities under one roof, a strategy reinforced through strategic acquisitions (e.g., Omobono, Kingpin Communications, 90octane, Campaign Stars, Rombii) and a growing global footprint across the UK, US, Germany, Singapore, and Australia. With significant private equity backing and a leadership transition in 2025, TMP aims to help blue-chip enterprise technology clients achieve scalable growth and stronger revenue outcomes through data-driven marketing and sales enablement.

About The Marketing Practice

Simplify's Rating
Why The Marketing Practice is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$26.4M

Headquarters

East Hendred, United Kingdom

Founded

2002

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Simplify's Take

What believers are saying

  • TMP ranked top five in B2B Marketing's US Brand Specialist and Demand Generation categories.
  • TMP's updated 2026 site says it works with tech leaders across multiple regions.
  • TMP's 2025 CEO appointment and 2026 leadership hires signal continued investment in growth.

What critics are saying

  • TMP's June 2026 site cites 400-plus specialists, not the 500-plus claimed earlier.
  • James Clifton's 2025 CEO handoff introduces execution risk during global integration.
  • Horizon-backed acquisition sprawl can dilute culture and margins if client growth slows in 2026.

What makes The Marketing Practice unique

  • TMP combines ABM, demand generation, and digital experience under one B2B platform.
  • TMP now operates across the US, UK, Europe, and APAC with 400-plus specialists.
  • TMP holds ISO 27001 certification, strengthening enterprise trust around client data security.

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Funding

Total Funding

$26.4M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Sick Leave

Paid Holidays

Parental Leave

Life Insurance

Disability Insurance

Wellness Program

Mental Health Support

Commuter Benefits

Employee Discounts

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

0%
Marketing Dive
Dec 9th, 2024
The Marketing Practice has appointed James Clifton as its Chief Executive Officer

James was appointed MISSION Group Chief Executive in April 2019, a role he leaves to join The Marketing Practice.

Insider Media
Dec 6th, 2024
New CEO appointed at The Marketing Practice

Clifton was appointed MISSION Group chief executive in April 2019, a role he leaves to join The Marketing Practice.

Michael Kors
Oct 9th, 2023
The Marketing Practice Appoints New ECDs To Drive Global Growth

The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions.

High Digital
Aug 15th, 2023
High Digital Announces Tech Partnership with The Marketing Practice

High Digital announces tech partnership with The Marketing Practice.

MarComm News
Feb 22nd, 2023
Former Grey Group chief technology officer and BBC Maestro cofounder joins B2B marketing leader – Marketing Communication News

The Marketing Practice has announced the appointment of Gregory Roekens as its new chief technology officer.

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