The Marketing Practice

The Marketing Practice

Global B2B marketing agency delivering ABM

Overview

The Marketing Practice (TMP) is a global B2B marketing agency that builds end-to-end marketing programs for large technology companies. Its services span account-based marketing (ABM), demand and lead generation, media and audience insights, and digital experience consulting, all delivered as integrated strategies designed to align marketing with sales and drive measurable revenue growth. TMP differentiates itself by offering a broad, unified suite of capabilities under one roof, a strategy reinforced through strategic acquisitions (e.g., Omobono, Kingpin Communications, 90octane, Campaign Stars, Rombii) and a growing global footprint across the UK, US, Germany, Singapore, and Australia. With significant private equity backing and a leadership transition in 2025, TMP aims to help blue-chip enterprise technology clients achieve scalable growth and stronger revenue outcomes through data-driven marketing and sales enablement.

About The Marketing Practice

Simplify's Rating
Why The Marketing Practice is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$26.4M

Headquarters

East Hendred, United Kingdom

Founded

2002

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Simplify's Take

What believers are saying

  • tmp won eight 2026 awards for Thomson Reuters and CFM International work.
  • tmp added CEO James Clifton in January 2025 and renamed to tmp in 2025.
  • Horizon Capital-backed expansion still supports global scale across UK, US, Europe, and APAC.

What critics are saying

  • Headcount fell from 509 in 2023 to 384 in March 2026.
  • Leadership churn hit 2025: James Clifton replaced Matthew Harper; Rachael Farmer departed in February.
  • Acquisition-led growth since 2021 created integration risk across five buys and multiple regions.

What makes The Marketing Practice unique

  • tmp combines ABM, demand generation, creative, and measurement for B2B tech.
  • tmp ranked Top 10 US B2B agency and Top 5 in Brand, Demand Gen, 2026.
  • tmp’s proprietary Argus platform links account intelligence, orchestration, and performance across campaigns.

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Funding

Total Funding

$26.4M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Sick Leave

Paid Holidays

Parental Leave

Life Insurance

Disability Insurance

Wellness Program

Mental Health Support

Commuter Benefits

Employee Discounts

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-1%
Marketing Dive
Dec 9th, 2024
The Marketing Practice has appointed James Clifton as its Chief Executive Officer

James was appointed MISSION Group Chief Executive in April 2019, a role he leaves to join The Marketing Practice.

Insider Media
Dec 6th, 2024
New CEO appointed at The Marketing Practice

Clifton was appointed MISSION Group chief executive in April 2019, a role he leaves to join The Marketing Practice.

Michael Kors
Oct 9th, 2023
The Marketing Practice Appoints New ECDs To Drive Global Growth

The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions.

High Digital
Aug 15th, 2023
High Digital Announces Tech Partnership with The Marketing Practice

High Digital announces tech partnership with The Marketing Practice.

MarComm News
Feb 22nd, 2023
Former Grey Group chief technology officer and BBC Maestro cofounder joins B2B marketing leader – Marketing Communication News

The Marketing Practice has announced the appointment of Gregory Roekens as its new chief technology officer.

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