The Masiello Group

The Masiello Group

Regional real estate services, mortgages, title

Overview

The Masiello Group operates as a regional real estate network in Northern New England, with offices in Bedford, NH, serving Maine, New Hampshire, Vermont, and Massachusetts. It coordinates property transactions through its real estate agents and offers complimentary services via affiliated partners—mortgage, title, home warranty, licensing, and relocation—creating a one-stop experience. Unlike many firms, it uniquely combines these home services under one regional umbrella across multiple states and maintains deep local market knowledge through a large affiliate network (Great East Title Services, Better Homes and Gardens Real Estate The Masiello Group, Real Estate Institute of New England, SVN The Masiello Group) with partnerships in home warranty and mortgage. The goal is to simplify and streamline real estate transactions by integrating sales with financing, title work, warranties, licensing, and relocation support through its ecosystem.

About The Masiello Group

Simplify's Rating
Why The Masiello Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Real Estate

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

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Simplify's Take

What believers are saying

  • Chairman Chris Masiello honored as 2023 influential real estate leader.
  • Top national rankings in March 2026 for sales volume and closed units.
  • Comprehensive home services including mortgage, title, warranty, and relocation.

What critics are saying

  • BHGRE franchise expires post-2023, forcing rebranding and uncertainty.
  • Zillow and Redfin expand into Northern New England, eroding market dominance.
  • CEO Joanne Goguen and Chairman Masiello lack successors, risking exodus.

What makes The Masiello Group unique

  • Largest residential real estate firm north of Boston with 25+ offices in Northern New England.
  • 99% customer satisfaction achieved year over year as trusted brokerage.
  • Preferred member in world's largest relocation network with dedicated referral staff.

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Benefits

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Company News

Granite State Times
May 21st, 2026
Better Homes and Gardens Real Estate The Masiello Group receives two CIH Leads Network awards.

Better Homes and Gardens Real Estate The Masiello Group receives two CIH Leads Network awards. Christopher Masiello, Chairman of The Masiello Group Ltd. - https://www.facebook.com/CJMasiello/ May 21, 2026 Better Homes and Gardens Real Estate The Masiello Group announced on May 21 that it has received two honors from the CIH | Leads Network, previously known as the Anywhere Leads Network. The company was named a Platinum Award Winner in the CIH Leads Annual Excellence Awards and also received the Partner Programs Qualified Web Leads Award for its performance in lead conversion and client nurturing. The recognition highlights the company's efforts to deliver quality service to clients, as well as its operational standards. According to the announcement, "The Platinum Award is the pinnacle of recognition within the CIH | Leads Network, previously known as the Anywhere Leads Network. It is awarded to only the top-performing brokers who demonstrate excellence across multiple performance indicators, including customer experience, operational excellence, and consistent, measurable results." The Partner Programs Qualified Web Leads Award acknowledges how quickly and effectively The Masiello Group responds to potential clients online. "This award, based on conversion performance, recognizes our team's ability to turn interest into action and leads into satisfied clients and happy homeowners," according to company officials. Company leaders credited their agents, leadership team members, support staff, and especially The Masiello Group Relocation Team for these achievements. "These honors do not happen by accident. They are the direct result of dedication and commitment demonstrated every day by our agents...and most notably, The Masiello Group Relocation Team," said representatives from Better Homes and Gardens Real Estate The Masiello Group. In addition to these awards, Rachel Gorneau was honored with an award from The Masiello Group; she received the Helping Hand Award for her contributions according to the official website. The organization is affiliated with Better Homes & Gardens Real Estate and serves as a real estate brokerage assisting with property searches, home transactions, valuation tools; it also promotes community engagement through its Masiello Cares program that reaches thousands through community initiatives according to the official website. Anywhere Leads Inc., which operates within Compass International Holdings through its business unit CIH | Leads Network (formerly Anywhere Leads Network), provides services that contributed to this recognition.

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