Overview

The Masiello Group operates as a regional real estate network in Northern New England, with offices in Bedford, NH, serving Maine, New Hampshire, Vermont, and Massachusetts. It coordinates property transactions through its real estate agents and offers complimentary services via affiliated partners—mortgage, title, home warranty, licensing, and relocation—creating a one-stop experience. Unlike many firms, it uniquely combines these home services under one regional umbrella across multiple states and maintains deep local market knowledge through a large affiliate network (Great East Title Services, Better Homes and Gardens Real Estate The Masiello Group, Real Estate Institute of New England, SVN The Masiello Group) with partnerships in home warranty and mortgage. The goal is to simplify and streamline real estate transactions by integrating sales with financing, title work, warranties, licensing, and relocation support through its ecosystem.

Simplify's Take

What believers are saying

• Chairman Chris Masiello honored as 2023 influential real estate leader.
• Top national rankings in March 2026 for sales volume and closed units.
• Comprehensive home services including mortgage, title, warranty, and relocation.

What critics are saying

• BHGRE franchise expires post-2023, forcing rebranding and uncertainty.
• Zillow and Redfin expand into Northern New England, eroding market dominance.
• CEO Joanne Goguen and Chairman Masiello lack successors, risking exodus.

What makes The Masiello Group unique

• Largest residential real estate firm north of Boston with 25+ offices in Northern New England.
• 99% customer satisfaction achieved year over year as trusted brokerage.
• Preferred member in world's largest relocation network with dedicated referral staff.

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