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The Meet Group

Mobile social networking and dating apps

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Overview

The Meet Group builds and manages a suite of mobile apps that help people connect for chats, friendships, dates, or marriages. It runs social‑and dating‑focused apps to connect a global audience of users in real time on mobile devices. The platform uses data science to keep users engaged and to tailor experiences, and it monetizes through a freemium model: free basic features with paid in‑app purchases and premium subscriptions, plus advertising that delivers hundreds of millions of daily ad impressions. The company differentiates itself through its combination of a diversified app portfolio, large daily active user base, and a data‑driven approach that sustains active, global engagement. The goal is to grow a connected global community while generating revenue from freemium features and advertising.

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About The Meet Group

Simplify's Rating
Why The Meet Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer Software

Company Size

51-200

Company Stage

IPO

Headquarters

New Hope, MN

Founded

2015

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What believers are saying

  • Tumblr's 2026 Livebox rollout validates The Meet Group's product for large social platforms.
  • October 2026 Livebox launch expands partner sales with recurring, white-label monetization.
  • Tech Coalition membership strengthens trust credentials for dating and livestreaming customers.

What critics are saying

  • Growlr exited in October 2026, signaling weak ownership of niche apps and monetization.
  • A May 2026 lawsuit alleges unsafe dating-site failures; discovery and settlement costs can mount.
  • Livebox depends on partner platforms; one major customer loss would hit revenue immediately.

What makes The Meet Group unique

  • Livebox powers livestreaming for Tumblr and 16 social apps as of October 2026.
  • The Meet Group combines dating, video, creator monetization, and 500-plus human moderators.
  • ParshipMeet Group gives it distribution, capital, and dating-video infrastructure beyond standalone competitors.

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Funding

Total Funding

$6.5M

Above

Industry Average

Funded Over

3 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Competitive salary
  • Company sponsored events
  • Gym membership
  • Insurance
  • 401k matching
  • Quarterly hackathons
  • PTO
  • Free food
  • Generous paid parental bonding and maternity leave
  • Paid day off for your birthday
  • Employee discount opportunities

Growth & Insights and Company News

6 month growth

-2%

1 year growth

-1%

2 year growth

-17%
Global Dating Insights
Oct 6th, 2026
Perry Street Software acquires gay Bear dating app GROWLr from The Meet Group.

Perry Street Software acquires gay Bear dating app GROWLr from The Meet Group. Perry Street Software (PSS), the company behind gay dating apps SCRUFF and Jack'd, has acquired gay dating and community app GROWLr from The Meet Group. The financial terms of the deal were not disclosed. PSS plans to invest millions of dollars in GROWLr over the next several years. GROWLr launched in 2010 and focuses on the gay Bear community and its admirers. The platform has nearly 500,000 daily users. With the acquisition, PSS says SCRUFF, Jack'd and GROWLr now reach more than 3 million monthly active members. The Meet Group acquired GROWLr in 2019 when it bought Initech LLC, the company behind the app. It paid $11.8 million in cash, with up to another $2 million tied to revenue targets. At the time, GROWLr had more than 200,000 daily active users and was expected to generate around $5.3 million in annual revenue. A major overhaul of GROWLr is planned for early 2027. It will include a new design, logo and profile pages, along with new ways to share content in chats. PSS plans to bring back Flashes, GROWLr's disappearing photo feature, and expand its Shouts feature. PSS wants to grow GROWLr beyond the app, with increased sponsorship of Bear events and Bear Weeks worldwide in 2027. The company plans to expand its social media presence and work with Bear community influencers. GROWLr will launch its first clothing collection in spring 2027, while a beta programme will open to members in the coming weeks.

Digital Music News
Dec 21st, 2022
Tumblr Joins Livestreaming Band Wagon with New Service

Microblogging platform Tumblr has launched a livestreaming solution through a partnership with The Meet Group in a push to video to gain new users and advertisers.

Business Wire
Dec 19th, 2022
Tumblr Chooses Livebox To Power Its Livestreaming Video Creator Economy

NEW HOPE, Pa.--(BUSINESS WIRE)--The Meet Group, a top provider of livestreaming video and creator economy solutions, today announced that Tumblr, a microblogging and social networking website, has chosen Livebox as its video livestreaming and content provider. Live has been rolled out to Tumblr’s U.S. users, with global rollout planned.With more minutes of video content produced through Livebox per day than Netflix has in its catalog1, Livebox has become a leader in integrated livestreaming video and creator economy solutions. Livebox currently enables livestreaming video for seven of the top grossing 25 social networking apps in the US2, along with The Meet Group’s portfolio of owned and operated mobile apps and services. The Meet Group represents the Video segment of ParshipMeet Group, an international leader in Dating and Video.“We’re curious to see how Tumblr’s overflowing creativity will blossom now that users have access to native live streaming. Our creators are multi-modal and this is a new color in their palette,” said Matt Mullenweg, founder and CEO of Tumblr's parent company Automattic.“We are excited to add Tumblr to our growing portfolio of Livebox partners,” said Geoff Cook, CEO and co-founder of The Meet Group

Business Wire
Dec 19th, 2022
The Meet Group Joins The Tech Coalition, Partnering With Leading Corporations To Combat Child Sexual Exploitation And Abuse Online

NEW HOPE, Pa.--(BUSINESS WIRE)--The Meet Group, a top provider of livestreaming video and creator economy solutions, announced today the company will join the Tech Coalition, a global alliance working to combat child sexual exploitation and abuse online. Members include major tech companies like Google, Apple, Bumble, and Pinterest.“At The Meet Group, we are dedicated to providing an environment where our members can connect and interact safely,” said Geoff Cook, co-founder and CEO of The Meet Group. “Our commitment to improving online safety extends beyond our own apps. The Tech Coalition is committed to creating a safer digital world for children and we are honored to be part of that mission. We look forward to collaborating with global tech leaders to combat the online sexual abuse and exploitation of minors.”“With each member that joins the Coalition, we increase our ability to drive collaborative and coordinated action to combat child sexual exploitation and abuse online,” said Sean Litton of the Tech Coalition. “The Meet Group brings a great perspective that includes a mix of building Trust Safety solutions for both dating services, as well as for live video and creator economies.”As part of its comprehensive safety solution, The Meet Group moderates millions of minutes of video broadcast everyday

Online Personals Watch
Jul 20th, 2021
Parship Group merges with The Meet Group

Tim successfully completed the merger of Parship Group with The Meet Group and is moving on to new challenges outside the organization.

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