Autodesk and Marvel teamed up with The Mill, a renowned visual effects studio, to design and make the ad with the help of Autodesk Maya.

The Mill teamed up with McVities' for their latest campaign 'There is Only One'

Discover the Project HERE.NEW YORK, Oct. 16, 2023 /PRNewswire/ -- The Mill, renowned for its visual effects and content creation, joined forces with global tech leader Google for the monumental launch of the Google Pixel Fold. Strategically executed across New York City's prime locations, the campaign achieved an unparalleled reach, captivating over 60 million potential consumers."I am extremely proud of our team of creatives at The Mill who collaborated with global tech leader Google to launch the Google Pixel Fold. The meticulous planning and execution across prime locations in New York City resulted in an unparalleled reach, captivating over 60 million potential consumers. The success of this campaign is a testament to the power of innovative marketing and harnessing latest technology; massive respect and appreciation to our creative, tech and production teams for this exceptional work." said Mark Benson, President of The Mill.The campaign's essence was captured in 25 digital screens, strategically positioned from bustling transportation hubs to the iconic Times Square. Mike Schaeffer, Creative Director, shared, "In partnership with Google, we crafted a unique design direction for the Pixel Fold across New York City