The Nudge

The Nudge

Personalized local activity recommendations via text

About

NudgeText.com provides personalized recommendations for activities and experiences to enhance users' free time. The service focuses on urban dwellers and tourists, offering curated lists of local activities such as live music events, hiking trails, and new restaurant openings. Users subscribe to receive regular text messages featuring video recommendations from locals, ensuring relevant and timely suggestions. This subscription model allows NudgeText.com to generate revenue while also exploring partnerships with local businesses and event organizers to promote specific venues or events. The goal of NudgeText.com is to help people discover and enjoy unique experiences in their local area.

Company Stage

Series A

Employees

51-200

Industries

Consumer Software, Consumer Goods

Total Funding

$13.2M

Headquarters

San Francisco, California

Founded

2019


Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for hyper-local experiences boosts The Nudge's market potential.
  • Expansion of text-based services enhances engagement with younger demographics.
  • Potential partnerships with local influencers can increase brand visibility.

What critics are saying

  • Increasing competition from similar apps like Fever and Eventbrite.
  • Reliance on SMS may become less effective as users shift to app-based notifications.
  • User fatigue with subscription services could impact subscriber growth.

What makes The Nudge unique

  • The Nudge offers personalized, local recommendations via text, enhancing user engagement.
  • Focuses on real-life activities, appealing to Gen Z and Millennials valuing experiences.
  • Leverages short-form video content for marketing and user engagement.

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Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

13%

Benefits

401k

Medical & dental

Company-sponsored budget for having fun 💳

Subsidized fitness memberships 🧘‍♀️

Minimum 20 days vacation ⛱

Annual team offsites 🎉

A shiny new 💻

A paid co-working space (for roles not in SF) 🏠

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