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Overview
NudgeText.com sends personalized activity recommendations by text to urban residents and travelers. It curates locally sourced ideas and includes short videos from locals about activities such as live music, trails, pop-ups, and new restaurants. It stands out by delivering authentic local insights via video from locals, combined with a subscription model and potential partnerships with local businesses. Its goal is to help people make the most of their free time by receiving timely, relevant recommendations and to create value for local partners through promotion and collaboration.
About The Nudge
Industries
Consumer Software
Entertainment
Company Size
11-50
Company Stage
Series A
Total Funding
$13.5M
Headquarters
San Francisco, California
Founded
2019
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Simplify's Take
What believers are saying
- January 8, 2026 launch added Houston, Phoenix, San Antonio, Columbus, Indy, Minneapolis, Detroit, Miami.
- Google Play updated June 3, 2026, showing active maintenance and bug fixes.
- The website and apps remain live in 2026, preserving acquisition and retention channels.
What critics are saying
- SMS delivery depends on carriers; filtering or opt-in changes can choke weekly engagement.
- Instagram and app-store growth concentrated channels expose The Nudge to platform rule changes.
- Lifestyle recommendations face Yelp, TikTok, and Google Maps; differentiation erodes quickly.
What makes The Nudge unique
- The Nudge texts curated local plans directly, bypassing app-store discovery and endless scrolling.
- January 8, 2026 launch into eight cities shows repeatable city-by-city expansion.
- Its video-first local creator format beats sterile event listings and generic search.
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Funding
Total Funding
$13.5M
Below
Industry Average
Funded Over
4 Rounds
Lightspeed Venture PartnersIndustry standards
Benefits
401k
Medical & dental
Company-sponsored budget for having fun 💳
Subsidized fitness memberships 🧘♀️
Minimum 20 days vacation ⛱
Annual team offsites 🎉
A shiny new 💻
A paid co-working space (for roles not in SF) 🏠
Growth & Insights and Company News
6 month growth
↑ 11%1 year growth
↑ 17%2 year growth
↑ 17%The Nudge aims to be every user’s “planner friend”--the friend that knows all the best restaurants, what to do, what events are happening, and never has a shortage of recommendations.
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About The Nudge
Industries
Consumer Software
Entertainment
Company Size
11-50
Company Stage
Series A
Total Funding
$13.5M
Headquarters
San Francisco, California
Founded
2019
There are no jobs for The Nudge right now.
Find jobs on Simplify and start your career today