The Nudge

The Nudge

Personalized local activity recommendations via text

About

NudgeText.com provides personalized recommendations for activities and experiences to enhance users' free time. The service focuses on urban dwellers and tourists, offering curated lists of local activities such as live music events, hiking trails, and new restaurant openings. Users subscribe to receive regular text messages featuring video recommendations from locals, ensuring relevant and timely suggestions. This subscription model allows NudgeText.com to generate revenue, with potential for additional income through premium features and partnerships with local businesses and event organizers. The goal of NudgeText.com is to help individuals discover and enjoy unique experiences in their local area.

Company Stage

Series A

Employees

51-200

Industries

Consumer Software, Consumer Goods

Total Funding

$13.2M

Headquarters

San Francisco, California

Founded

2019


Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for local experiences among Gen Z and Millennials boosts The Nudge's appeal.
  • Rise of 'bleisure' travel presents new market opportunities for The Nudge.
  • Trend of 'micro-adventures' aligns with The Nudge's focus on local experiences.

What critics are saying

  • Increased competition from apps like Eventbrite and Meetup could impact market share.
  • Reliance on SMS may face challenges as users prefer app-based notifications.
  • Privacy concerns and data protection laws could lead to regulatory scrutiny.

What makes The Nudge unique

  • The Nudge offers personalized local recommendations via text, enhancing user engagement.
  • Focuses on unique, authentic experiences appealing to Gen Z and Millennials.
  • Leverages short-form video content to increase user interaction and retention.

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Growth & Insights
Headcount

6 month growth

-12%

1 year growth

-8%

2 year growth

102%

Benefits

401k

Medical & dental

Company-sponsored budget for having fun 💳

Subsidized fitness memberships 🧘‍♀️

Minimum 20 days vacation ⛱

Annual team offsites 🎉

A shiny new 💻

A paid co-working space (for roles not in SF) 🏠

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