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About The RealReal
Industries
Social Impact
Consumer Goods
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2011
Overview
The RealReal specializes in the resale of pre-owned luxury items, including designer handbags, shoes, jewelry, and clothing. The company operates on a consignment model, allowing individuals to sell their luxury goods through its platform. Each item undergoes a thorough authentication process by experts, ensuring buyers receive genuine products. This focus on authenticity sets The RealReal apart from competitors in the luxury consignment market. The company earns revenue by taking a commission on sales, with consignors able to earn up to 85% of the sale price. Additionally, The RealReal offers a membership program called "First Look," which provides members with early access to sales for a monthly fee. The company promotes sustainability by extending the lifecycle of luxury items, appealing to environmentally conscious consumers who value eco-friendly practices. Overall, The RealReal aims to lead the luxury consignment market while encouraging a circular economy.
Simplify's Take
What believers are saying
- Increased consumer interest in sustainable fashion boosts The RealReal's market growth.
- AI-driven pricing tools enhance efficiency and customer trust in The RealReal.
- Physical retail expansion, like in Houston, increases customer engagement and brand visibility.
What critics are saying
- Competition from Vestiaire Collective and Poshmark threatens The RealReal's market share.
- Counterfeit luxury goods online pose a risk to The RealReal's authenticity reputation.
- Economic downturns could reduce consumer spending on luxury goods, impacting sales.
What makes The RealReal unique
- The RealReal offers a rigorous authentication process for luxury resale items.
- It provides a full-service consignment model, handling all aspects of the sale.
- The RealReal promotes sustainability by supporting the circular economy in luxury fashion.
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Funding
Total Funding
$658M
Above
Industry Average
Funded Over
9 Rounds
Stock Price
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Julie Wainwright and The RealReal team.Courtesy of Julie Wainwright. Time to Get Real: How I Built a Billion-Dollar Business that ROCKED the Fashion Industry, by visionary businesswoman Julie Wainwright, was released today. The book is an autobiography focusing on the career of one of the only American women to take a company public, The RealReal, a billion dollar online marketplace for luxury goods that Wainwright founded and built before stepping back in early 2022. I was able to speak with Wainwright about her book, her career and where she thinks the business of fashion will be heading as we continue to navigate the twenty-first century.“The RealReal changed the way people shop and consign,” the author told me. These are and were cultural shifts that Wainwright encourages with her work. She understands the importance of shifting the fashion industry towards more sustainable practices
In January, The RealReal launched its own branded newsletter, The RealGirl, Modern Retail previously reported.
Spotted: Luxury resale marketplace The RealReal has launched a Gossip Girl-style Substack newsletter, penned by an anonymous "RealGirl."
Bloomberg reports that Meta has hired John Koryl, the former CEO of The RealReal - a site where users can buy and sell luxury items - to serve as its vice president of retail.
Two years later, The RealReal raised $300 million in an initial public offering.
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About The RealReal
Industries
Social Impact
Consumer Goods
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2011
There are no jobs for The RealReal right now.
Find jobs on Simplify and start your career today