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Overview
The RealReal operates a luxury consignment marketplace for authenticated pre-owned designer items such as handbags, shoes, jewelry, and clothing. Consignors list items online, which the company authenticates through an in-house expert process before sale, and buyers shop and purchase items with The RealReal earning a commission; consignors can earn up to 85% of the sale price, and members pay $10 per month for 24-hour early access to sales. The company differentiates itself with rigorous authentication, partnerships with high-end brands, and a focus on sustainability to extend the lifecycle of luxury goods. Its goal is to be a trusted leader in authenticated luxury resale by connecting consignors and buyers through a sustainable marketplace.
About The RealReal
Industries
Social Impact
Consumer Goods
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2011
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Simplify's Take
What believers are saying
- Q2 2026 GMV rose 22% for the fourth straight quarter above 20%.
- Management raised 2026 guidance to $2.535 billion-$2.565 billion GMV after supply strength.
- West Palm Beach opened August 13, and Boston plus Los Angeles stores follow this year.
What critics are saying
- Chanel v. The RealReal stays live after March 2026 dismissal, threatening authentication credibility.
- Luxury-brand hostility limits supply and traffic; counterfeit allegations directly attack the trust moat.
- Profitability remains fragile: Q2 2026 net loss persisted despite 7% adjusted EBITDA margin.
What makes The RealReal unique
- Aug. 2026 GMV hit $617 million, proving scale in authenticated luxury resale.
- Athena automation now processes nearly half of items, cutting intake costs and speeding listings.
- Eighteen U.S. stores extend digital trust into high-touch consignment and appraisal experiences.
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Funding
Total Funding
$658M
Above
Industry Average
Funded Over
10 Rounds
Stock Price
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↓ -1%The RealReal reported strong second-quarter 2026 results, with gross merchandise value reaching an all-time high of $617 million, up 22% year-over-year. This marks the company's fourth consecutive quarter of GMV growth exceeding 20%. Revenue grew 17% to $193 million. Trailing 12-month active buyers increased 11% year-over-year, accelerating for the fourth consecutive quarter. The luxury resale platform also delivered significant margin expansion. Adjusted EBITDA margin reached 7%, up nearly 300 basis points compared to the previous year. CEO Rati Levesque attributed the results to disciplined execution of the company's strategy, highlighting improvements in customer experience and platform intelligence. The company raised its full-year outlook based on the strength of current performance. Levesque emphasised that trust distinguishes market leaders as the resale market expands, noting the company's authentication and merchandising expertise as key differentiators.
The RealReal opens new West Palm Beach store. Featuring personalized consignment services, private luxury appointments and a curated selection of authenticated designer brands WEST PALM BEACH, Fla. - August 3, 2026 - The RealReal, the world's largest online marketplace for authenticated luxury resale, today announced the opening of its new West Palm Beach store on Thursday, August 13, at 700 S. Rosemary Ave., Suite 136. Relocating from its longtime Palm Beach location to a larger, more modern space, the store is designed to better serve one of the country's most dynamic luxury markets. Spanning more than 2,100 square feet, the new boutique combines The RealReal's industry-leading authentication expertise with a personalized, concierge-style shopping and consignment experience. Customers can consign, shop and discover authenticated luxury across women's and men's fashion, handbags, fine jewelry, watches and accessories. The store features a continually refreshed assortment of the most coveted pieces from the world's most sought-after luxury houses, including Chanel, Dior, Hermès, Rolex, Van Cleef & Arpels and more. From iconic handbags and fine jewelry to sought-after watches and ready-to-wear fashion, new arrivals are added daily, making every visit unique. "South Florida continues to be one of the most important luxury markets in the country, and we're excited to deepen our investment in this community with our new West Palm Beach store," said Rati Sahi Levesque, President and Chief Executive Officer of The RealReal. "Our stores combine the convenience of our digital marketplace with the expertise of our luxury specialists, creating a seamless experience for South Florida customers to consign their luxury items while discovering new finds." The West Palm Beach store offers: * Personalized Consignment Services: One-on-one consultations and valuations with luxury experts for handbags, fine jewelry, watches and designer fashion. * Luxury Authentication & Appraisals: Expert evaluations that help consignors understand the resale value of their luxury items. * Curated Shopping Experience: A constantly evolving assortment of authenticated luxury from the world's leading designer brands. * Private Viewings: Personalized appointments to explore exceptional fine jewelry, luxury watches and rare handbags. To celebrate the grand opening, guests are invited to visit the store on Thursday, August 13, and enjoy complimentary beverages from Maman, including its signature iced matcha lattes, while exploring the latest arrivals. From August 13-15, customers who consign an accepted item at the West Palm Beach store will receive a $100 The RealReal site credit to shop in-store same day. Terms and conditions apply. See store for complete details. The opening marks The RealReal's 18th retail location in the United States, further expanding the company's omnichannel presence and bringing its trusted authentication expertise and full-service luxury consignment model to one of the nation's fastest-growing luxury retail destinations. Store Information The RealReal - West Palm Beach 700 S. Rosemary Ave., Suite 136 West Palm Beach, FL 33401 Hours Monday-Saturday: 10:00 a.m.-7:00 p.m. Sunday: 10:00 a.m.-6:00 p.m. About The RealReal The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, trusted by more than 40 million members. Our full-service consignment model - offering virtual appointments, in-home pickup, drop-off, and direct shipping - enables consumers to buy and sell luxury across fashion, fine jewelry and watches, art, and home categories with ease. The company combines a rigorous, expert-led authentication process with proprietary technology, including AI and machine learning, to power optimal pricing and processing for our members, and to help scale the business. By extending the life of millions of luxury goods, the company is leading a more circular economy while delivering a seamless experience for buyers and sellers. The RealReal Store Locations Chicago, IL - Dallas, TX - Greenwich, CT - Houston, TX - Los Angeles, CA (Melrose, Brentwood) - Manhasset, NY - Marin, CA - Miami, FL (Design District) - Newport Beach, CA - Brooklyn, NY - New York, NY (Madison Avenue, Midtown Luxury Consignment Office and SoHo) - West Palm Beach, FL - Palo Alto, CA - San Francisco, CA - Summit, NJ *Offer valid August 13-15, 2026, at The RealReal West Palm Beach store only. Customers who consign an accepted item during the promotional period will receive a $100 The RealReal site credit to shop in-store same day. Terms and conditions apply. See store for complete details. PR Contact / Florida Contact Corporate Images. Additional info. Media Contact: Jodi Lynn Karpes
The RealReal opens doors in west palm beach. August 7, 2026 The relocated store opens Aug. 13 at 700 S. Rosemary Ave. Image credit: The RealReal Luxury resale platform The RealReal is moving off Worth Avenue in South Florida.
The RealReal reported second quarter 2026 results exceeding its outlook, with record quarterly GMV of $617 million, up 22% year-over-year. This marks the company's fourth consecutive quarter of GMV growth above 20%. Total revenue increased 17% compared to the second quarter of 2025. Consignment revenue grew 15%, whilst direct revenue rose 26% year-over-year. Gross margin improved to 74.4%, up 10 basis points from the prior year period. Adjusted EBITDA margin reached 7.0%, an increase of 290 basis points versus the same period in 2025. The online marketplace for authenticated resale luxury goods raised its full-year guidance following the strong quarterly performance. For Q3 2026, the company expects GMV of $610-620 million and total revenue of $194-198 million. Full-year 2026 guidance projects GMV of $2.535-2.565 billion and total revenue of $788-797 million.
The RealReal's AI overhaul helps drive 22% GMV growth. The RealReal has spent the past year rebuilding its core operations around artificial intelligence, and growth has been accelerating alongside it. The company's intake system, Athena, now automates authentication and cataloging steps that once required manual attribution, and a new pricing algorithm evaluates more than 100 data points per item to set and adjust prices without human override. Both systems exist to solve the same problem. CEO Rati Levesque in the second quarter earnings call described the shift as compounding rather than incremental. Every part of the platform, she said, from authentication to pricing to member experience, is making the others stronger. Pricing sits at the center of The RealReal's AI investment. The company's pricing algorithm now evaluates more than 100 data points per item, including page views and how often shoppers add an item to their favorites, to set an initial price and manage markdowns over time. That precision is showing up in unit economics. Sales of items above $1,000 rose 36% in the first half of the year, a mix shift CFO Ajay Gopal said is driving take rate down even as profit dollars per transaction rise. Higher-value items carry a lower percentage take rate but generate stronger absolute margins, and Levesque said the AI pricing system is built to protect sell-through rates as that mix continues shifting upward. On the discovery side, The RealReal began testing a conversational shopping agent built in partnership with Google. Levesque described a shopper searching for a dress for a fall wedding in upstate New York, an example she said the tool is built to interpret with specificity most keyword search cannot match. The company is also using AI to automatically enrich every listing with data on occasion, collection and current trends, information Levesque said used to require manual entry and now makes inventory more discoverable both on and off the platform. Intake automation cuts costs as volume scales. Athena, the company's AI-powered intake system, is central to how The RealReal is managing rising volume without proportional headcount growth. The system, which automates authentication and cataloging steps that used to require manual attribution, is on pace to process close to half of all items by the end of the year, up from 35% at the end of 2025. The company has begun extending Athena into higher-value items that previously required manual handling, a shift Levesque called the next phase of the system's rollout. Gopal said the technology is removing multiple dollars in processing cost per unit while also increasing speed to sell, a combination that let operating expenses leverage roughly 470 basis points year over year even as volume grew. What else stood out. * The RealReal's Real Partners referral program, which connects the company with stylists, real estate agents and other professionals, brought in consignors whose average consigned value is four times that of a typical new consignor. * The company onboarded two large Japanese vendors into its international dropship program during the quarter, along with new partners in France and Italy, part of an asset-light approach to expanding supply outside the U.S. * 44% of new consignors in the quarter came from The RealReal's existing buyer base, up from 40% two quarters earlier, a sign the company's buyer-to-seller flywheel is strengthening. * The RealReal plans to open a first Boston-area store this fall and an additional neighborhood store in the Los Angeles market, bringing its total store count to 20 by year end. * A single consignor brought the company a $2.5 million Patek Philippe watch during the quarter, an example Levesque cited of the trust the company has built with high-value sellers. Topline results and third-quarter outlook. The RealReal reported second quarter GMV of $617 million, up 22% year over year, and revenue of $193 million, up 17%. Gross margin expanded 10 basis points to 74.4%, with gross profit rising 17% to $143 million. Average order value rose 13% to $659. The company's take rate declined 200 basis points year over year to 35.9%, driven by a mix shift toward higher-value items that carry lower percentage take rates but stronger unit economics. The RealReal ended the quarter with $134 million in cash, cash equivalents and restricted cash. For the third quarter, the company guided GMV of $610 million to $620 million, representing 17% to 19% growth.
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About The RealReal
Industries
Social Impact
Consumer Goods
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2011
There are no jobs for The RealReal right now.
Find jobs on Simplify and start your career today