TToro Company owns a group of brands that supply outdoor power equipment for lawn care, landscaping, drainage, construction, and snow removal worldwide. Its products combine durable hardware with simple, user-friendly design to complete tasks like mowing, trenching, digging, and snow clearing. With a history spanning over a century, the company differentiates itself through practical solutions backed by long-standing customer relationships. Its goal is to help customers build, shape, and care for the world by delivering reliable, well-engineered equipment that boosts productivity.
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5,001-10,000
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IPO
Headquarters
Bloomington, MN
Founded
1914
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Local golf course mapping firm takes aim at national growth in deal with turf maintenance giant Toro. A local company that uses drone mapping to help golf courses maintain their properties is extending its reach through a collaboration with a giant of the turf maintenance equipment industry. Turf Insight, a Richmond-based software company, is teaming with national brand Toro to provide its drone-based mapping system exclusively to golf courses that use Toro's GeoLink Spray irrigation systems. The arrangement, which the companies are announcing today, gives Turf Insight an opening to the thousands of golf courses that use Toro's systems, Turf Insight founder David Hunsucker told BizSense. Turf Insight serves about 60 courses today, about half of which are Toro users, Hunsucker said. Locally, Turf Insight's customers include Willow Oaks Country Club, Lakeside Park Club and Kinloch Golf Club. Hunsucker started Turf Insight four years ago after making connections with golf course operators and designers through his previous business, The Drone Co. RVA, which he launched after nine years with Mapcom Systems, a local mapping software firm serving rural telecom users. Through those experiences helping users digitize paper records and integrate and consolidate mapping data, Hunsucker said he saw a void of such services for the golf industry, which he made inroads with through his drone piloting and photography business. "As I got more tied in with drones and drone mapping, I did a lot of PGA Tour work," Hunsucker said. "Through collaborating with them and being fortunate to work with some more aggressive, progressive, technology-based golf courses, we saw the need." Turf Insight uses drones to create aerial imagery of golf courses that they then can use, via the company's web-based mapping platform, to create boundaries for irrigation sprayers. The maps can be adjusted manually to modify target areas based on a course's evolution and development over time. Hunsucker said the tech reduces the amount of physical labor and potential human error that can come with managing and setting sprayers manually. Beyond irrigation and maintenance, the data from the mapping can also be used for course construction and renovation projects, as well as daily golf course operations. Its initial relationship with Toro started in 2019, when Hunsucker said they completed their first test using Toro equipment as part of a Virginia Tech Research Day event. He said the test, which used dyes to spray a VT logo on grounds at Independence Golf Course in Midlothian, served as a proof-of-concept for Turf Insight. The deal with Toro was formalized in June, but wasn't announced until this week. It provides Toro customers with exclusive access to Turf Insight's tech, as well as a 10% discount for its mapping and management services, which Hunsucker said generally run at about $10,000 per year. He said mapping an 18-hole golf course typically takes four to six days. Beyond irrigation, Hunsucker said the mapping system creates a continuously evolving digital record of a golf course, allowing superintendents to document changes and maintain a fuller understanding of their facilities over time. He said a goal with the Toro collaboration is to add golf courses that can use their own drones to inform Turf Insight's tech, reducing the need for his two-person operation to travel and map courses themselves. Speaking from Florida, where he was between mapping two of several courses, Hunsucker said the company can manage the data regardless of whose drones provide the maps. He said a goal for Toro is to integrate the technology into autonomous mowers and other newer equipment. He said since the companies signed the deal in June, Toro had referred an additional nine courses to Turf Insight. Of the endorsement from Toro, Hunsucker said, "It's a huge validation for us."
The Toro Company names Neal M. Lackritz chief technology officer. New leadership role to align technology strategies and investments for profitable growth The Toro Company (NYSE: TTC), a leading global provider of solutions for the outdoor environment, today announced that Neal M. Lackritz will join the company as its vice president and chief technology officer, effective November 2, 2026. In this newly created role, Lackritz will lead The Toro Company's enterprise technology strategy with responsibility for accelerating breakthrough innovations and commercializing autonomous, alternative power and connected solutions. As chief technology officer, he will oversee the global engineering organization and the company's Center for Technology, Research and Innovation (CTRI). This structure will enable greater alignment across the portfolio, creating a more unified technology roadmap that prioritizes investments, streamlines platforms, and drives profitable growth. "Built on a foundation of innovation and engineering excellence, The Toro Company has long focused on helping customers tackle their most important challenges," said Edric C. Funk, president and chief operating officer. "That commitment continues as we improve the products our customers trust today, while also developing integrated solutions that will define the future, strengthen our market leadership, and deliver added efficiency and productivity for our customers." "I am excited to welcome Neal to The Toro Company and our leadership team. Throughout his career, he has built and transformed high-performing engineering organizations by uniting teams around clear priorities, shared technology platforms, and disciplined execution. Neal's collaborative leadership, passion for developing teams, and ability to build alignment across organizations position us well to advance our technology strategy, accelerate innovation, and create meaningful value for customers and shareholders." Lackritz brings more than 30 years of technology leadership across automotive, robotics, outdoor equipment and consumer hardware, with deep expertise in autonomous systems, electrification, connected solutions and embedded controls. He joins The Toro Company from Whisker, where he most recently served as vice president of engineering with responsibility for engineering strategy and development. Earlier in his career, he was vice president of advanced development at Ariens Corporation and held senior technology roles at Genesis Motion Solutions, Apple Inc. and Bose Corporation. Lackritz holds a Bachelor of Science in Electrical Engineering and Computer Science, and a Master of Science in Electrical Engineering from the Massachusetts Institute of Technology (MIT). He was also a Doctoral Student at MIT.
50 machine investment. Rockliffe extends partnership * 26 October 2026 Rockliffe in County Durham has invested in 50 new machines as part of a five-year extension to its partnership with Toro, Reesink Turfcare and Lloyd Ltd, taking the relationship to 18 years. The investment supports a major redevelopment of the resort's 18-hole, Hawtree-designed golf course, including a programme of course improvements and the reshaping of 78 bunkers. The fleet has grown from 42 to 50 machines. New equipment includes three Toro Reelmaster 5010-H hybrid mowers, two Multi Pro sprayers equipped with GeoLink precision application technology, and eight Workman UTX utility vehicles. The resort has also introduced the manufacturer's Intelli360 connected fleet management platform, making it one of the first UK golf courses to benefit from real-time machinery visibility. The system is designed to help the greenkeeping team monitor machine use, allocate equipment more effectively and make better-informed fleet management decisions. Golf course manager Jon Wyer said, "Having that visibility will make it easier to understand how individual machines are being used, helping us manage the fleet more effectively and make better-informed decisions." The GeoLink technology uses GPS, precision mapping and individual nozzle control to improve spraying accuracy and efficiency. Machine-to-machine communication between the two sprayers is also intended to streamline applications and provide a clearer record of treated areas. Wyer said access to this information would benefit both operational efficiency and environmental management. The extended partnership brings together equipment, precision technology and dealer support as Rockliffe continues its course improvement programme.
Greenworks vs Toro snow blowers: which should you buy in 2026? Greenworks Blog Team | October 26, 2026 If you're shopping for a cordless snow blower in Canada this winter, you'll see Greenworks and Toro both competing for your attention. Toro has decades of brand equity from the gas snow blower era and has entered the cordless market with their 60V Flex-Force platform. Greenworks has built its reputation on cordless outdoor equipment from the start and offers four distinct voltage platforms. On capability-per-dollar, platform breadth, and warranty coverage, the comparison comes out clearly in Greenworks' favour for most Canadian homeowners. Here's the honest head-to-head with the data. The short answer. Greenworks wins for the vast majority of Canadian homeowners. Higher voltage platform (80V vs Toro's 60V), substantially lower prices across the lineup, broader ecosystem (four voltage tiers vs Toro's single Flex-Force platform), and real customer review proof across hundreds of verified Canadian owners. Toro is positioned for a narrow buyer: someone who already owns multiple Toro Flex-Force tools or who specifically values Toro's dealer-service tradition. For buyers starting from scratch or comparing on capability, Greenworks is the stronger buy.
Rockliffe renews Toro partnership with 50-machine fleet. 22/10/2026 Rockliffe in County Durham has committed to another five-year partnership with Toro, Reesink Turfcare and Lloyd, taking the longstanding relationship to 18 years. The club has invested in 50 new machines to support the greenkeeping team and the continued development of its championship golf course. As part of an extensive resort redevelopment, the 18-hole, Hawtree-designed course is undergoing a significant overhaul. Having the right machinery available is essential to the success of the project and the ongoing maintenance of the course. For Golf Course Manager Jon Wyer, the investment supports a broad programme of course improvement, presentation and landscape management, giving his team the capacity and flexibility to work effectively. "Ensuring the team has reliable equipment and better information means we're in a stronger position to improve and maintain the course to the standard our members expect," says Jon. "It's a busy operation, with a lot of different jobs taking place at the same time, and without the correct machinery available we wouldn't be as productive or efficient. This deal gives the team the dependable equipment they need to get on with the job." Rockliffe's fleet is increasing from 42 to 50 machines. The expanded fleet includes three Reelmaster 5010-H hybrid mowers, two Multi Pro sprayers with GeoLink technology and machine-to-machine communication, alongside the new Intelli360 connected fleet management platform. This enables more machines to be allocated to specific areas rather than continually shared between teams. Intelli360 also makes Rockliffe one of the first golf courses in the UK to benefit from real-time machinery visibility, bringing information together to simplify fleet management. Jon explains: "With a large number of machines operating across the golf course and wider estate, having that visibility will make it easier to understand how individual machines are being used, helping Greenkeeping manage the fleet more effectively and make better-informed decisions. "Ultimately, I'd like Intelli360 to become part of our normal working process, helping us manage the fleet proactively rather than simply reacting when there's a problem." At Rockliffe, precision is essential when managing applications across such a vast area. Toro's GeoLink technology supports this through GPS and precision mapping, individual nozzle control and sub-inch application accuracy using Real-Time Kinematic (RTK) correction technology. "Having two sprayers able to communicate and work simultaneously will streamline the spraying process. Having information available, rather than relying purely on people remembering what has been done, makes the process much more straightforward. It's beneficial from both an efficiency and environmental point of view," says Jon. Eight Toro Workman UTX utility vehicles form a key part of the fleet, providing the versatility to move people, materials and equipment across the extensive estate. For an operation of this scale, with projects such as the 78-bunker reshape underway, that flexibility is critical to keeping the greenkeeping operation moving. The partnership reflects the longstanding relationship between Rockliffe, Toro, Reesink, and Lloyd Ltd with equipment, technology and support evolving alongside the needs of the course. Rob Hogarth, Dealer Development & Key Account - North, Reesink Turfcare, comments: "Rockliffe is a great example of how the right combination of equipment, technology and long-term support can help a golf course meet the demands of an ambitious operation. With the fleet expanding and innovations such as Intelli360 and GeoLink being introduced, the team has greater visibility, flexibility and precision across the estate." Lloyd sales representative Carl Handley says, "This deal reflects Rockliffe's positive experience with Toro and the strength of our relationship. Toro is ideally suited to maintaining a course of this calibre and we look forward to continuing to develop the partnership going forward." Advertise with Greenkeeping. For editorial enquiries in the magazine or online, contact Alistair Dunsmuir: For advertising enquiries in the magazine or online, contact Nelli Kovanen:
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Industries
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Bloomington, MN
Founded
1914
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs