The Trade Desk builds advertising software that agencies and brands use to buy digital ad space across streaming television, websites, mobile apps, and audio. Its Kokai platform combines campaign planning, audience selection, buying, and measurement in one workspace. Buyers bring their own customer data, choose audiences and budgets, and use automated bidding to purchase impressions from publishers and advertising exchanges. The company earns platform fees generally based on a share of client spending, plus fees for data and other services, while reporting revenue net of most supplier costs. The Trade Desk was founded in 2009 and is headquartered in Ventura, California.
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Ventura, CA
Founded
2009
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Trade Desk beat third-quarter estimates, but revenue was flat year over year. Revenue was $736M against an estimated $650.89M, and earnings per share were $0.33 against $0.25 expected. The stock rose 15.47% to $14.93 on November 9, 2026. About 3 points of revenue came from a strategic partner that is not expected to recur. Political ads added a mid-single-digit percentage. For the fourth quarter, the company guided to at least $755M in revenue and at least $280M in adjusted EBITDA. A September workforce reduction should save over $100M gross by 2027. The shares remain down about 65% over one year, with a market capitalisation of $7.27B.
Why The Trade Desk stock surged 15% despite revenue decline. , ETMarkets.com | Nov 10, 2026, 11:23:01 AM IST The Trade Desk shares surge 15% after Q3 results. The Trade Desk shares jumped around 15.5% to $14.93 after the advertising technology company reported third-quarter revenue of $736 million, exceeding its own expectations despite a 0.5% year-on-year decline. The results signalled progress in its turnaround efforts, while investors also welcomed its AI initiatives and outlook for the coming quarter. (Sources: Stocktwits, Yahoo Finance) Earnings beat estimates despite revenue contraction. The company reported adjusted earnings of 33 cents per share, beating analyst expectations of 25 cents. Revenue of $736 million also exceeded the market consensus of around $651 million. The stronger-than-expected performance helped ease concerns over slowing growth and suggested that the company was performing better than its earlier guidance indicated. Profitability comes under pressure. Despite the earnings beat, The Trade Desk reported a sharp decline in profitability. Net income dropped to $38 million from $116 million a year earlier. Adjusted EBITDA declined to $266 million from $317 million, while its margin narrowed to 36% from 43%. The numbers underline the challenges facing the company as it works to restore growth and improve operating efficiency. TIL Creatives AI emerges as a major growth opportunity. CEO Jeff Green sees artificial intelligence as a significant opportunity for the advertising business. The company is expanding its agentic AI capabilities to help advertisers manage campaigns, improve targeting and simplify complex advertising operations. Its Audience Unlimited initiative combines AI with third-party data to identify audiences more likely to deliver stronger campaign results. Early tests reportedly helped advertisers reduce customer acquisition costs by more than 30% and advertising costs by 14%. Zuma and Netflix integration strengthen platform capabilities. The Trade Desk introduced Kokai Zuma, an upgraded version of its advertising platform, bringing agentic AI capabilities and a more intuitive user interface. The move is aimed at automating routine advertising tasks and improving campaign execution. Separately, Netflix expanded its integration with The Trade Desk, allowing advertisers to use first-party and third-party data for audience targeting on its streaming platform through Kokai from November. In-platform measurement capabilities are also expected to follow. Customer retention remains above 95%. The Trade Desk's customer retention rate remained above 95% in the September quarter, extending a streak of more than a decade. The company also increased its share repurchase authorisation by $731 million, taking the total amount available for future buybacks to $1 billion. The move signals management's confidence in the business despite the recent slowdown in revenue growth. Q4 outlook offers investors fresh optimism. The company expects fourth-quarter revenue of at least $755 million and adjusted EBITDA of at least $280 million. The revenue guidance is above analyst expectations, providing investors with an indication of improving business momentum. However, the company continues to acknowledge that its growth remains below its long-term ambitions, making execution on AI, connected TV and advertiser relationships critical to its recovery. (Disclaimer: This slideshow is based on inputs from agencies. These do not represent the views of The Economic Times)
Trade Desk reported revenue of about $736 million for the third quarter of 2026 while cutting 15% of its global workforce. The cuts brought $44 million in restructuring charges in the quarter, and the company expects more than $100 million of gross savings in 2027. Co-founder Dave Pickles, who stepped down as chief technology officer in September 2023 but stayed on as an advisor, will take on a much larger role to speed up product releases. The company is also pushing long-term joint business plans with big clients, as ad-buying decisions reach senior executives. The number of plans rose more than 30% year-over-year through the third quarter, representing hundreds of agencies and brands. Management expects expense growth to slow in 2027 and has renewed a $1 billion share repurchase authorisation.
The Trade Desk reported third-quarter revenue of $736 million, down 0.5% from a year earlier but above its outlook. Political advertising and medical and health clients helped, and a one-time strategic-partner deal added about 3 percentage points to growth. Net income was $38 million, and adjusted EBITDA was $266 million. For the fourth quarter, the company expects revenue of at least $755 million and adjusted EBITDA of at least $280 million. It is cutting about 15% of its global workforce, which it expects to save more than $100 million in gross costs in 2027. It ended the quarter with about $1.6 billion in cash and added share buyback capacity of $1 billion. Chief executive officer Jeff Green said growth remains below expectations. The company plans to launch an open measurement product later this quarter.
Trade Desk Q3 earnings call highlights. Trade Desk (NASDAQ:TTD) reported third-quarter revenue of $736 million, down 0.5% from a year earlier but above its August outlook, as political advertising and demand from medical and health clients helped lift results. The advertising technology company also benefited from a nonrecurring transaction with a strategic partner, which added approximately 3 percentage points to revenue growth, Chief Financial Officer Nate Olmstead said. Even without that benefit, the underlying business performed meaningfully better than expected, he said. CEO and Co-Founder Jeff Green said the quarter marked progress in efforts to improve execution, but acknowledged that growth remained below the company's expectations. Trade Desk is reorganizing its commercial operations, investing in measurement and artificial intelligence, and focusing resources on its largest opportunities as it seeks to restore more durable growth. Outlook and political advertising. For the fourth quarter, Trade Desk forecast revenue of at least $755 million and adjusted earnings before interest, taxes, depreciation and amortization of at least $280 million. Third-quarter adjusted EBITDA was $266 million, representing a 36% margin. Olmstead said the fourth-quarter outlook reflects current business trends and does not assume that every positive indicator will immediately translate into revenue. The company expects sequential revenue growth, but not the typical seasonal increase from the third to the fourth quarter, he said. Political advertising represented a mid-single-digit percentage of third-quarter business and is expected to account for a slightly larger share in the fourth quarter, Olmstead said. Green described the 2026 midterm election as the company's largest political cycle yet. Olmstead cautioned that revenue typically falls from the fourth quarter to the first. In election years, the sequential decline has historically been about 25% on an absolute basis, he said. Medical and health, personal finance, travel and political advertising were among the strongest verticals during the third quarter. Consumer packaged goods and automotive faced pressure, which Olmstead partly attributed to factors including inflation and higher interest rates. He added that the company is also looking for areas where it can improve execution. Restructuring and spending plans. Third-quarter net income was $38 million, or $0.08 per diluted share, while adjusted net income was $155 million, or $0.33 per diluted share. Operating expenses totaled $643 million, including $44 million in restructuring charges primarily related to severance and other employee benefits. Trade Desk previously announced a reduction of approximately 15% of its global workforce. Olmstead said the actions are expected to generate more than $100 million in gross savings in 2027, with some savings reinvested in the business. The CFO expects expense growth to moderate meaningfully next year compared with 2026. He said the company is examining costs across areas including platform operations, software, outside services and facilities, while continuing to invest in products and customer relationships. Trade Desk ended the quarter with about $1.6 billion in cash, cash equivalents and short-term investments. It did not repurchase shares during the quarter, but announced an additional authorization that brought the amount available for future repurchases to $1 billion. Products and customer relationships. Green said Trade Desk plans to formally launch an open measurement product later in the fourth quarter. The product is designed to help advertisers assess the contribution of advertising across the customer journey rather than relying primarily on the last click or view before a transaction. Green said he expects it to support growth next year. The company also launched Zuma, an upgrade to its Kokai platform, during the third quarter. Green said the changes improved workflows and incorporated more AI into the user experience. In tests across 62 campaigns, an upgraded Koa model improved cost per acquisition by a median of 21% compared with the prior model, he said. More than 100 advertisers have tested Audience Unlimited, a product intended to simplify the use of third-party audience data, with several hundred campaigns live. Green said recent campaigns using the product reduced cost per acquisition by more than 30% and cost per thousand impressions by approximately 14%. Trade Desk is also expanding its use of joint business plans with brands and agencies. The number of such plans was up more than 30% year over year through the end of the third quarter, and customers operating under them continued to grow meaningfully faster than those using traditional master service agreements, Green said. Leadership and pricing. Green announced that Co-Founder Dave Pickles, who stepped down as chief technology officer in 2023 and has since served as a long-term adviser, will substantially expand his role. Green described Pickles as the architect of the platform and said his technical experience could help the company move faster. Asked about Trade Desk's take-rate pricing model, Green said the rate has remained relatively consistent over the company's decade as a public company. He said Trade Desk would be open to lowering it if doing so could produce more growth, but argued that customers should evaluate the platform's total cost and the outcomes it delivers rather than its stated price alone. About Trade Desk (NASDAQ:TTD). The Trade Desk, Inc provides a technology platform that helps advertisers and advertising agencies plan, buy, and measure digital advertising. Its self-service platform uses automated, data-driven tools to help clients purchase advertising inventory across channels such as connected TV, mobile, audio, and display. The company also offers tools for campaign management, audience targeting, measurement, and access to data and advertising inventory. Its platform is designed to help clients manage campaigns across multiple media channels and publishers. Founded in 2009 by Jeff Green and Dave Pickles, The Trade Desk serves clients in markets around the world.
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Industries
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Ventura, CA
Founded
2009
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