The Upright Project

The Upright Project

Quantifies net environmental, health, societal impacts

Overview

The Upright Project measures the net impact of companies on the environment, health, society, and knowledge using a proprietary data-driven model with 19 impact categories. It scores both positive and negative effects of a company’s products and services, delivered via a subscription platform with a database of over 150,000 companies. Users gain access to tools to analyze and compare the net impact of different companies and portfolios. Its goal is to help investors, companies, and governments allocate capital toward better environmental, social, and governance outcomes through quantified impact data.

About The Upright Project

Simplify's Rating
Why The Upright Project is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Financial Services

Company Size

11-50

Company Stage

Seed

Total Funding

$5.6M

Headquarters

Helsinki, Finland

Founded

2017

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Simplify's Take

What believers are saying

  • Upright launched its sustainability LLM on June 16, 2026, expanding product scope.
  • Statista's March 2026 partnership validates Upright as neutral data infrastructure for mainstream media.
  • The July 2026 Revised ESRS increases demand for audit-ready DMA and financial-effects tooling.

What critics are saying

  • EFRAG's July 2026 Revised ESRS remains legally pending, delaying customer budget cycles.
  • ESG data incumbents and general-purpose LLMs compress pricing before Upright monetizes differentiated outputs.
  • If EU sustainability reporting simplification shrinks compliance spend, Upright's demand can contract sharply by 2027.

What makes The Upright Project unique

  • Vertically-trained sustainability LLM uses 300M scientific papers and proprietary net-impact taxonomy.
  • Statista chose Upright for 2026 rankings, including TIME's World's Most Impactful Companies.
  • Private-markets coverage spans 1,000 PE funds and 20,000+ portfolio companies, August 2026.

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Funding

Total Funding

$5.6M

Below

Industry Average

Funded Over

2 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$5.5M
The Upright Project

Benefits

Health Insurance

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
VocoLife
Jun 16th, 2026
Upright AI quantifies company sustainability impacts.

Upright AI quantifies company sustainability impacts. 4h ago · 0:00 listen · Source: ESG Today Summary. Upright has launched a new AI model to measure companies' sustainability impacts, risks, and opportunities. This new large language model, or LLM, quantifies these factors using scientific evidence. It moves beyond relying on corporate disclosures or general AI models. Upright's co-founder and CEO, Annu Nieminen, states that the model shifts sustainability from a backward-looking report to a future-focused decision-making tool. It quantifies impacts, risks, and opportunities in monetary terms, allowing for scenario modeling. This LLM will power Upright's platform, helping companies, investors, and advisors assess impacts for any company, fund, or portfolio in real time. The model can be used for various sustainability applications, including climate risk assessment and financial effects. It also lets users combine this sustainability intelligence with their own data to benchmark against peers and explore evidence behind impact claims. This means more reliable and consistent sustainability analysis for everyone. This is an AI-generated audio summary. Always check the original source for complete reporting.

Inari
Mar 25th, 2026
Inari named one of TIME's America's Top GreenTech Companies 2026.

Inari named one of TIME's America's Top GreenTech Companies 2026. Inari was recognized today on TIME's list of America's Top GreenTech Companies 2026. Presented by TIME and Statista, the leading statistics portal and industry ranking provider, the list recognizes 250 companies based on three evaluation criteria: * Positive Environmental Impact: To assess a company's positive environmental impact, Statista partnered with The Upright Project to quantify the holistic impact of a company's product and service portfolio, including its alignment with the UN Sustainable Development Goals (SDGs). * Financial Strength: For the evaluation of financial strength, Statista analyzed revenue, employee and funding data, obtained from publicly available sources like annual reports, company websites, through media monitoring, and via databases. * Innovation Drive: For the innovation drive, Statista cooperated with LexisNexis(R) Intellectual Property Solutions to analyze the quantity and impact of a company's IP intellectual property) portfolio. Statista publishes hundreds of worldwide industry rankings and company listings with high-profile media partners. This research and analysis service is based on the success of statista.com, the leading data and business intelligence portal that provides statistics, relevant business data, and various market and consumer studies and surveys.

AMWatch
Dec 3rd, 2024
Upright publishes impact database for private equity sector

Finnish impact data company The Upright Project has launched an impact database for the private equity sector.

ACV Capital
Feb 1st, 2023
Upright: ESG era creates new opportunities for tech startups

Based in Helsinki, Finland, Upright has created an AI-enabled framework and various tools that companies can use to measure their net impact ratios.

Brown Brothers Media
Dec 13th, 2022
Finland’s deeptech startup The Upright Project secures €5M for its open-access impact data platform | Silicon Canals

The Upright Project contextualises the disclosures and sustainability targets of companies with estimates of the EU taxonomy alignment, UN SDG, and Upright’s proprietary net impact quantifications.

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