The Krazy Coupon Lady

The Krazy Coupon Lady

Couponing and deal-hunting resource for women

About The Krazy Coupon Lady

Simplify's Rating
Why The Krazy Coupon Lady is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Consumer Software

Social Impact

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Eagle, Idaho

Founded

2009

Overview

The Krazy Coupon Lady helps women manage their finances by simplifying couponing and deal hunting. Their main product is a mobile app that provides users with a continuous stream of deals, shopping tips, and life hacks to help them save money. The app gained popularity quickly, becoming the top lifestyle app in the Apple Store shortly after its launch in 2015. What sets The Krazy Coupon Lady apart from competitors is its focus on the specific needs of women and its all-female executive team, which fosters a supportive community. The company's goal is to empower women to shop smarter and stretch their budgets, while also giving back to the community through charitable efforts.

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Simplify's Take

What believers are saying

  • KCL benefits from increased consumer interest in grocery staples in 2023.
  • KCL's list of 62 stores with free shipping boosts holiday engagement.
  • 92% of consumers using digital coupons in 2023 supports KCL's offerings.

What critics are saying

  • Increased competition from other money-saving apps could dilute KCL's market share.
  • Dynamic pricing algorithms may reduce the effectiveness of traditional couponing.
  • Changes in consumer behavior towards bulk buying could affect KCL's engagement.

What makes The Krazy Coupon Lady unique

  • KCL was founded by Joanie Demer and Heather Wheeler in 2009.
  • KCL's app debuted as the #1 lifestyle app in 2015.
  • KCL has an all-female executive team and a charitable organization.

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Benefits

Remote Work Options

Company News

Forbes
Apr 16th, 2023
9 Grocery Categories Hot With Consumers In 2023

Shoppers stock up on staples including toilet paper, bottled water, diapers and canned goods at the . [+] Costco in Everett, MA (Photo by John Tlumacki/The Boston Globe via Getty Images)Boston Globe via Getty Images. The average consumer will spend $394 per month on groceries in 2023, an increase of $22 from 2022 – and that’s just for one person. Expand that cart to a family of four, and the increase approaches nearly $100, to north of $1,000 total spending per month. This boost might be awesome for food retailers, but not necessarily for the brands they carry. This is because the number of items in that cart could well be shrinking.Shoppers, many of whom are making close to last year’s wages, are trying to stick to last year’s budgets, and making hard choices about what they will continue to buy

Yahoo Finance
Dec 1st, 2022
6 Ways To Get Free Shipping for Holiday Gifts Without Paying Store Minimums

The Krazy Coupon Lady has released a list of 62 stores now carrying free shipping in time for the holidays.

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