The Krazy Coupon Lady

The Krazy Coupon Lady

Offers coupons, deals, and budgeting tips

Overview

The Krazy Coupon Lady provides money-saving resources for women by curating deals, coupons, and shopping tips through its website and a mobile app. The app, launched in 2015, offers a constant stream of best-of-web deals, life hacks, and how-tos to help readers shop smarter and stretch their budgets. The company differentiates itself through a predominantly female leadership team, a charitable arm focused on helping local refugees with couponing, and a spirited Boise, Idaho office culture. The goal is to help millions of women spend smarter and reduce everyday wallet costs by making couponing and deal hunting easier to access and use.

About The Krazy Coupon Lady

Simplify's Rating
Why The Krazy Coupon Lady is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Eagle, Idaho

Founded

2009

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Simplify's Take

What believers are saying

  • KCL’s site drew 16.38 million visits in December 2025 despite a 15.86% decline.
  • The September 1, 2026 new-moms program expands KCL into higher-trust, recurring commerce.
  • August 2026 coverage says KCL serves millions through free shipping and deal discovery content.

What critics are saying

  • SEMrush shows l.facebook.com sent 33.95% of traffic in December 2025.
  • Google search delivered only 461.76K organic visits, exposing KCL to algorithm swings.
  • Retailers and coupon-platform partners can bypass KCL, crushing affiliate economics by 2027.

What makes The Krazy Coupon Lady unique

  • KCL’s December 2025 app launch integrated Coupon Bureau Universal Coupons with 1-Clip.
  • KCL runs a remote-first, 130-plus-person commerce content machine across 20-plus states.
  • KCL still owns the top branded deal-search position, outranking generic coupon competitors.

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Benefits

Remote Work Options

Company News

Forbes
Apr 16th, 2023
9 Grocery Categories Hot With Consumers In 2023

Shoppers stock up on staples including toilet paper, bottled water, diapers and canned goods at the . [+] Costco in Everett, MA (Photo by John Tlumacki/The Boston Globe via Getty Images)Boston Globe via Getty Images. The average consumer will spend $394 per month on groceries in 2023, an increase of $22 from 2022 – and that’s just for one person. Expand that cart to a family of four, and the increase approaches nearly $100, to north of $1,000 total spending per month. This boost might be awesome for food retailers, but not necessarily for the brands they carry. This is because the number of items in that cart could well be shrinking.Shoppers, many of whom are making close to last year’s wages, are trying to stick to last year’s budgets, and making hard choices about what they will continue to buy

Yahoo Finance
Dec 1st, 2022
6 Ways To Get Free Shipping for Holiday Gifts Without Paying Store Minimums

The Krazy Coupon Lady has released a list of 62 stores now carrying free shipping in time for the holidays.

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