About

The Krazy Coupon Lady helps women manage their finances by simplifying couponing and deal hunting. Their main product is a mobile app that provides users with a continuous stream of deals, shopping tips, and life hacks to help them save money. The app gained popularity quickly, becoming the top lifestyle app in the Apple Store shortly after its launch in 2015. What sets The Krazy Coupon Lady apart from competitors is its focus on the unique challenges women face when budgeting, along with its all-female executive team and community initiatives, such as helping local refugees. The company's goal is to empower women to shop smarter and stretch their budgets further.

Simplify's Take

What believers are saying

• KCL benefits from increased consumer interest in grocery staples in 2023.
• KCL's list of 62 stores with free shipping boosts holiday engagement.
• 92% of consumers using digital coupons in 2023 supports KCL's offerings.

What critics are saying

• Increased competition from other money-saving apps could dilute KCL's market share.
• Dynamic pricing algorithms may reduce the effectiveness of traditional couponing.
• Changes in consumer behavior towards bulk buying could affect KCL's engagement.

What makes The Krazy Coupon Lady unique

• KCL was founded by Joanie Demer and Heather Wheeler in 2009.
• KCL's app debuted as the #1 lifestyle app in 2015.
• KCL has an all-female executive team and a charitable organization.

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